Science Research

Great marketing strategy looks like magic to the uninitiated. The mystical aura surrounding behavioral economics draws in the intellectually curious but has also confined the discipline to the fringes of modern marketing practices. Unpacking the drivers of human behavior is critical to connecting with consumers, but insights from psychology, neuroscience, and other fields are hidden away in arcane academic publications and books that aren't designed for practitioners.

Dr. Tim Groseclose, a professor of political science and economics at UCLA, has spent years constructing precise quantitative measures of the slant of media outlets. He does this by measuring the political content of news, as a way to measure the PQ, or political quotient, of voters and politicians.

Recounts the story of America’s last great newspaper war between the New York Daily News and the New York Post, as both papers’ long rivalry turned existential amid the rise of digital news. The story is told through the eyes of the reporters, or “runners”, and photographers who fought the war on the ground in cities across America.

In March of 1827 the nation's first black newspaper appeared in New York City - to counter attacks on blacks by the city's other papers. From this signal event, The African American Newspaper traces the evolution of the black newspaper - and its ultimate decline - for more than 160 years until the end of the 20th century.

In an era when numerous modern media outlets rail about the guilt of their political enemies for speaking untruths, Postgate proves that the media can often credibly be viewed as the party actually guilty of deception. Americans today mistrust the major media more than ever. Postgate will prove that this distrust is richly deserved.

From the start of Barack Obama's presidency in 2009, conservative populist groups began fomenting political fractiousness, dissent, and surprising electoral success. The Tea Party was one of the major characters driving this story. But, as Khadijah Costley White argues in this book, the Tea Party's ascent to major political phenomenon can be attributed to the way in which partisan and non-partisan news outlets "branded" the Party as a pot-stirrer in political conflicts over race, class, and gender.

Peter Jukes, an award-winning TV crime writer, starts at the beginning: October 2013 and the Old Bailey is gearing up for an eight-month courtroom clash. It's a showdown that will pit tabloid newspaper executives in Rupert Murdoch's News International against the British state. The journalists are accused of phone hacking, corrupting public officials, and conspiracy to pervert the course of justice. After years of cover up involving News International, the Metropolitan Police, and the government, the judge tells the jury, "British justice is on trial."

What was a Buddhist monk doing at the 2014 World Economic Forum in Davos lecturing the world's leaders on mindfulness? Why do many successful corporations have a chief happiness officer? What can the chemical composition of your brain tell a potential employer about you? In the past decade, governments and corporations have become increasingly interested in measuring the way people feel: the Happiness index, Gross National Happiness, well-being and positive psychology have come to dominate the way we live our lives.

Most Americans consider a free press essential to democratic society - either as an independent watchdog against governmental abuse of power or as a wide-open marketplace of ideas. But few understand that far-reaching public policies have shaped the news citizens receive. In an age when mass communication ranges from independent cable channels to the Internet, it is essential to assess these policies and their effects if we want the media to continue fulfilling their role.

Sonnets & Sunspots tells the story of one of the most beloved popular science series of all time and the charismatic educator who became an icon to several generations of students. The audiobook is also a fascinating history of popular science programming in television and film, from its primitive beginnings to the 21st century. Along the way there are entertaining behind-the-scenes stories of each production and the personalities that were involved with them.

William L. Laurence was fascinated with atomic science and its militarization. When the Manhattan Project drew near to perfecting the atomic bomb, he was recruited to write much of the government's press materials that were distributed on the day that Hiroshima was obliterated. That instantly crowned Laurence as one of the leading journalistic experts on the atomic bomb.

The idea that journalism should be independent is foundational to its contemporary understandings and its role in democracy. But from what, exactly, should journalism be independent? This book traces the genealogy of the idea of journalistic autonomy, from the press freedom debates of the 17th century up to the digital, networked world of the 21st. Using an eclectic and thought-provoking theoretical framework, the authors analyze the deeper meanings and uses of the terms independence and autonomy in journalism.

In Enemy of the People, Marvin Kalb, an award-winning American journalist with more than six decades of experience both as a journalist and media observer, writes with passion about why we should fear for the future of American democracy because of the unrelenting attacks by the Trump administration on the press.

Ist die Kritik an die etablierten Medien berechtigt oder Paranoia á la "Lügenpresse"? Die etablierten Medien stecken in einer massiven Glaubwürdigkeitskrise. Teile des Publikums proben den Aufstand, öffentliche und veröffentlichte Meinung driften auseinander. Nicht nur hierzulande, auch in vielen Ländern geraten die angeblichen Leitmedien unter Beschuss. Stein des Anstoßes sind die Inhalte - Stichwort "Lügenpresse". Doch sind Lügen wirklich das Problem?

From the explosion of fake news to the challenges of the 24-hour news cycle, legendary journalist Bob Schieffer examines political journalism today and those who practice it. Based on interviews with over 40 media leaders, Schieffer provides an inside look at the changing role of media and asks whether today's citizens are more informed or just overwhelmed.

With Amazon's growing power in both bookselling and publishing, considering where and how we get our books is more important now than ever. The simple act of putting a book in a reader's hands—what booksellers call handselling—becomes a catalyst for an exploration of the moral, financial, and political pressures all indie bookstores face.

Establishing a Research-Friendly Environment: A Hospital-Based Approach is a unique book that helps clinical nurses conduct or participate in research that leads to better health care in hospitals. Each chapter includes an introduction, working definitions of key concepts, and resources required for success. The text also features numerous case examples that serve to highlight research done by nurses and health professionals in the field.

Patrick S. Washburn and Chris Lamb tell the full story of the past, the present, and to a degree, the future of American sports journalism. Sports Journalism chronicles how and why technology, religion, social movements, immigration, racism, sexism, social media, athletes, and sportswriters and broadcasters changed sports as well as how sports are covered and how news about sports are presented and disseminated.

Long before the current preoccupation with "fake news", American newspapers routinely ran stories that were not quite, strictly speaking, true. Today, a firm boundary between fact and fakery is a hallmark of journalistic practice, yet for many readers and publishers across more than three centuries, this distinction has seemed slippery or even irrelevant.

In this holistic history, Will Mari traces American journalism from the 1920s through the 1960s, a time of great change and controversy in the field; one in which journalism was produced in “news factories”, by workers with dozens of different roles, using the latest technology, and setting the stage for the emergence of the information economy. Told from an empathetic, omnivorous, ground-up point of view, The American Newsroom uses memoirs, trade journals, textbooks, and archival material to show how the newsroom expanded our ideas of what journalism could and should be.