Selling Knowledge

Selling the Intangible will introduce you to these core components in the form of bite-sized strategies and pro tips so that you have a plan for success before you even start.

The marketing technology may have changed but human hopes and desires do not! All the latest high-tech web design gadgets won't help make you any money unless you learn to use words and sales strategies that have been proven to get attention, generate interest and desire, and motivate people to take buying action now. It doesn't matter how pretty and professional looking your ad, sales letter, or website is, the only way you're going to make money is by using words that communicate clearly the benefits of your offer and the reasons why your prospect should buy from you.

Let us help you make your learning more efficient and effective. What will you get from this series from C.R. Wesley? Convenience. Efficiency. Information. Knowledge. Action. In this secondary literature in the Real Estate Knowledge Series, we will now become investors! You have previously learned how to acquire your first home with down payment assistance and now it is time for your second property!

Noted sales trainer Stephan Schiffman succinctly describes 25 effective sales strategies that will build your customer base and increase your sales. This audio program will boost your communications, planning, knowledge, rainmaking, visibility, and confidence. It's a wonderful tool for new salespeople who must first learn the basics of selling, and for any established salesperson who needs a refresher!

This first book of the Real Estate Knowledge Series, Securing Grant Money: Step-by-Step Guide for First Time Homebuyers, will guide you through the actions in acquiring your first home and receiving a forgivable loan or grant money for your down payment. Eligibility requirements must be met in the county of your purchase. Which means your income will need to be below the median income of the area you are purchasing in.