Small Business Development

Two facts to consider. There are over 500,000 brands in 2,000 categories worldwide. And nearly fifty million Americans left their jobs in 2021 alone. Realizing all this underscores how challenging, critical, and rare a brand is to be valued and loved by not only its customers but its employees as well. According to Barry LaBov, it comes down to just one word: Differentiation. LaBov, author of dozens of books including The Power of Differentiation, is founder of LABOV Marketing, Communications and Training.

Uma história sobre o misterioso comportamento dos consumidores: quem são, por que os perdemos e como trazê-los de volta. Uma nova abordagem para compreender o que o cliente realmente quer, hoje e no futuro. Os clientes podem ser um verdadeiro mistério–e para desvendar seu comportamento é preciso pensar como um detetive. Neste audiolivro, David S. Duncan conta a história da rede fictícia de cafés Tazza, que está perdendo sua clientela mais fiel às vésperas de abrir o capital na bolsa.

Groundwork is a philosophy and methodology for product leaders and product teams that focuses on three Pillars—Convergent Problem Statement, Actionable Persona, Individualized Needs—and three Practices—Developing Hypotheses, Conducting Scrappy Research, Getting Commitment—that together center your efforts around the most impactful problems, prioritize the right customer needs, enable durable decisions and creates customer-driven organizations that consistently develop products people actually want.

La Rueda de los 8 miedos del emprendedor es una caja de herramientas invaluable para cualquiera involucrado en un pequeño negocio. Si te gustan los sistemas directos, los consejos prácticos y la orientación de alguien que ha estado allí, te encantará este recurso accesible de Celia Soonets.

Everyone says that innovation is important. The problem is that no one tells you how to be innovative. Innovation is a State of Mind sets out a step-by-step guide to creating innovative ideas and putting them into action. You'll learn how to generate more ideas with greater potential, how to grow and evaluate them, test their effectiveness, and then implement the ones that are going to improve your business.

In einer Welt, in der du als Selbstständiger oder Unternehmer oft wie ein Hamster in einem goldenen Laufrad gefangen zu sein scheinst, ist es oft frustrierend, dass dein Unternehmen nicht das Wachstum erfährt, von dem du träumst. Du hast bestimmte Glaubenssätze verinnerlicht, die dich ausbremsen und es dir schwer machen, auf das nächste Level zu kommen. Aber das kann sich ändern! In diesem Buch entdeckst du, wie du deine Firma zu größerem Erfolg führen kannst. Du lernst, wie du den Zufall aus deiner Neukundengewinnung eliminierst, indem du neue Prozesse einführst.

Being an entrepreneur can be scary, but so can driving long distances alone. I am not suggesting that there is anything wrong with it or us. I am also not suggesting that entrepreneurship is a disease, and I am certainly not poking fun at anyone in recovery or who's gained in life from similar books. I am just suggesting that entrepreneurship can be a bit of an addiction.

Es un libro de una persona de larga trayectoria en empresas, trabajando en recursos humanos, y plantea cómo se puede ser un buen trabajador desde la rebeldía, pero, a la vez, siendo respetuoso. Tiene humor, anécdotas, consejos y situaciones cotidianas de oficinas donde el autor plantea cómo sobrellevarlas para crecer profesional y personalmente.

Informative, actionable, and insightful, Profitable and Sustainable Real Estate Investing is your step-by-step guide to transforming an ordinary real estate investing business into an exceptionally sustainable, money-saving, and profit-maximizing endeavor.

元ＮＥＣの伝説的な技術者であり開発・製造の第一人者がまとめた、半導体産業の入門書。複雑な産業構造と関連企業を半導体の製造工程にそって網羅的に解説。

Natalia de Santiago vuelve con un kit de supervivencia para autónomos y emprendedores. Un libro imprescindible para entender y mejorar las finanzas de tu negocio. ¿Tienes un negocio y te gustaría gestionarlo mejor para ganar más dinero? ¿Eres autónomo y estás harto de sufrir? ¿Trabajas por cuenta ajena, pero sueñas con montar tu propio chiringuito? Cuando se trata de emprender, todo el mundo presume de ventas millonarias, jornadas laborales de hora y media y reuniones a la sombra de un cocotero en una playa balinesa.

If you’re having trouble holding yourself accountable, the problem is you, which is excellent news as there are easy fixes to help you be grounded after learning this simple fact. When we learn that the person who stares back at us in the mirror is in fact at the root of our problems, we understand the problem is actually within ourselves. This is one of the core philosophies of Dominate Your Day. When we point a finger inward, we free ourselves. In this book, you’ll learn a proven approach to move past yourself, to help you build the successful life you desire.

The HMO market can be tough to crack, but you don't have to settle for low returns and problematic tenants. This audiobook will guide you through the five principles of becoming a Next Level Landlord. It will show you that by choosing the right property and improving the quality of your space and your service, you can maximise profits and create shared properties where tenants love to live.

En estos momentos todas las sociedades afrontan retos mayúsculos, como los cambios tecnológicos disruptivos, los desequilibrios demográficos o la desigualdad económica. Además, debemos afrontar la COVID-19, una pandemia universal que ha hundido la economía mundial en una crisis cuya intensidad superará la de la década anterior, y que induce miedo al futuro.

La continuidad es el gran desafío de las familias empresarias. Sin embargo, las estadísticas demuestran que apenas el 30 % de los negocios de familia llegan a la segunda generación, menos del 10 % alcanzan la tercera generación y un porcentaje inferior al 5 % se proyecta hasta la cuarta o más generaciones.

Whether you’re a dad or a mom, whether you’re rocking the "parent" part of your life and feel your vision for that radical idea or revolutionary business is on the back burner, or you’re a rock star in the business arena, at the top of your game and you know your relationships pay the price…this book is for you. Cereal Dad Preneur provides a road map and a practical guide to achieve success in all areas of your life.

What if your success as an entrepreneur was contingent not upon the external, but on your ability to continuously reprogram the way in which you perceive the world? How would you go about the task of carving yourself anew? You are the sculptor! Sid Mohasseb’s You Are Not Them! approaches entrepreneurship the way a master craftsman would: as an iterative lifestyle rather than a final destination. You’re already a good entrepreneur - now learn to become a great one!

I have done my best to name the thoughts, feelings, and opportunities that accompany the journey through failure, because in naming a thing we gain power over it. What I ultimately hope for are empowered men and women who confidently embrace their stories to live more effectively and wholeheartedly in the world. Fail fast, fail often, fail forward...We live in an age that acknowledges the importance of failure to success. Yet our relentless focus on success can leave us ill-prepared for the trauma, grief, and confusion that can accompany failure.

In Only Humans Need Apply, Thomas Hayes Davenport and Julia Kirby reframe the conversation about automation, arguing that the future of increased productivity and business success isn't either human or machine. It's both. The key is augmentation, utilizing technology to help humans work better, smarter, and faster. Instead of viewing these machines as competitive interlopers, we can see them as partners and collaborators in creative problem solving as we move into the next era.

The Age of Ideas provides that knowledge. It takes the listener on an incredible journey into a world of self-discovery, personal fulfillment, and modern entrepreneurship. The book starts by explaining how the world has shifted into this new paradigm and then outlines a step-by-step framework to turn your inner purpose and ideas into an empowered existence.