Small Business Development

7 Secrets of Persuasion is the first book to take the latest scientific insights about the mind and apply them to the art of persuasion. It directly translates the revolution in neuroscience that has occurred over the last 40 years into practical new techniques for effective persuasion.

What if the smartest people in the world understand something that the rest of us don't? (They do.) What if they know that in order to achieve success, they will sometimes have to do things that others may initially perceive as stupid? The fact of the matter is that the smartest people in the world don't run from stupid, they lean into it (in a smart way). In The Power of Starting Something Stupid, Richie Norton redefines stupid as we know it, demonstrating that life-changing ideas are often tragically mislabeled stupid.

"Les 4 Disciplines de l'Exécution", le bestseller N. 1 sur le monde des affaires selon le Wall Street Journal, présente la meilleure formule pour assurer le succès de votre équipe. C'est un livre audio qu'aucun chef d'entreprise ne peut se permettre de manquer ! La plupart des chercheurs, consultants et auteurs nous donnent une vision statique des questions stratégiques - ils nous présentent une image d'une entreprise prospère et nous enseignent quoi faire, mais pas comment faire. "Plus facile à dire qu'à faire" direz-vous, mais ne vous inquiètez pas.

It’s not being negative or pessimistic to assume that something will always go wrong in business and in your career. It’s being realistic. What you do when crisis hits is the only thing matters - and this proven guide delivers everything you need to take positive action with confidence, skill, and professionalism. Frank Supovitz, the man who has been behind-the-scenes at major events like the Super Bowl, Stanley Cup, and Indy 500 guides you through the process of making sure you handle inevitable problems as if it’s something you do day in and day out.

Renowned entrepreneur and executive director of the Martin Trust Center for MIT Entrepreneurship Paul Cheek delivers an actionable field guide to transforming your one great idea into a functional, funded, and staffed startup. Building on the ideas presented in the bestselling Disciplined Entrepreneurship, the author delivers a comprehensive set of solutions you can implement immediately to advance your company to its next stage of growth.

The 'Success Secrets of Industry Giants', such as strategic customer relationship management, efficient process optimization, and effective team building, are revealed. Boost your business without losing your Time, Money, or Soul. Identify reasons for not meeting customer demands and losing sales opportunities. Develop a high-performing team of business owners at every level, steadily and continually improve robust processes, and consistently deliver value.

Learn how to double and triple your income with the 12 Power Strategies contained in Brian Tracy's Million Dollar Habits. Now, for the very first time, Brian Tracy has put together in one place a lifetime of strategies to help you reach your financial goals faster than you ever thought possible.

Avoiding the Continuous Appearance Trap: 12 Questions to Understand What’s Truly Underneath Your Culture is a transformational book that weaves together the stories of two companies that, on the surface, appear to be quite similar. Underneath, however, they couldn’t be more different.

Space is a place of unparalleled possibility for humanity, and it's undergoing a revolution. A wave of companies led by gutsy entrepreneurs are unlocking opportunities that fire the imagination. No, it's not hotels on Mars or day trips to orbit (yet), but it's an awe-inspiring transformation driven by innovative technologies, creative approaches, hard work, and—for the first time—market forces.

AI Essentials is a concise, executive-level audiobook designed to remove hype and replace it with clarity. Written for modern leaders, this book explains artificial intelligence in plain language—covering how AI systems function, where they create real business value, and where the risks truly lie. Listeners will learn how to evaluate AI initiatives, ask better questions in technical discussions, and make informed decisions without needing a technical background. This audiobook is not about trends, tools, or speculation.

There's a common strategy used by the fastest growing and most successful businesses of our time. These companies are building their entire customer experience around their digital products, delivering software that is simple, intuitive, and delightful, and that anticipates and exceeds the evolving needs of users. Product-led organizations make their products the vehicle for acquiring and retaining customers, driving growth, and influencing organizational priorities. They represent the future of business in a digital-first world.

Having spent over twenty years building her hugely successful beauty empire, Maria Hatzistefanis managed to achieve all her childhood dreams and goals. Whilst this life of glamour and success is exhilarating, Maria is shocked to find that the happiness it brings is fleeting. This leads her to realize that her life needs a new focus. In this easy-to-follow guide, Maria asks the fundamental question: "What is happiness?" Brimming with good sense, great advice and clear tips, How to Live Your Best Life will equip you with the tools you need to be in control of your own destiny.

The Grateful Dead is one of the most popular bands of all time and they have enjoyed incredible relevance to this day. But let's admit it, they were not exactly poster boys for corporate America. In Everything I Know About Business I Learned from the Grateful Dead, Deadhead and business scholar Barry Barnes proves that the Dead's influence on the business world will turn out to be a significant part of their legacy. Without intending to, the band pioneered ideas and practices that were subsequently embraced by American corporations.

The Positive Parenting Guide is the modern-day survival manual for moms and dads who want to raise emotionally intelligent, cooperative, and confident kids—without losing their minds (or their voices) in the process. Drawing on the latest child psychology and real-life stories from the trenches, Tina Faber shows you how to swap punishment for empathy and power struggles for peace treaties… all while actually enjoying your kids again.

Scott Wozniak leverages his decades of brand-building experience within some of America’s most-loved companies to show you how to create world-class customer experience. After years of battle-tested work, Scott realized that there was a set of systems that all the great brands used to create raving fans. He captured these practices in an engine diagram, a simple tool to help leaders become legends. If you use this approach, you can build a Customer Experience Engine that will create those same kinds of raving fans that always seem to dominate dinner-party conversations and water-cooler chats.

People are prone to be limited by their resources and available means, as well as the problems and situations in which they live. This general problem keeps people's dreams on the launch pad throughout their lives. A lot of people on our planet live in constant expectation of more resources or some form of miraculous breakthrough. In this audiobook, you will find other stories of people known to all of us who have risen from the very bottom and have achieved outstanding success. As soon as you understand the golden rule of achieving a dream, nothing will be impossible for you.

The Customer Success Manager has become a critical asset to organizations across the business landscape. As the subscription model has spread from the cloud and SaaS to more sectors of the economy, that pivotal role will only grow in importance. That's because if you want to compete and thrive in this new environment, you need to put the customer at the center of your strategy. You need to recognize you're no longer selling just a product. You're selling an outcome.

What happens when you consciously chart a course for your life, a course guided by your ethics and values? What happens when you truly recognize and embrace community? So often business books tell us about how to earn more, how to make our businesses more remunerative, and how to become more influential. Seldom do they address the small business and its impact on the life of its owners and those they employ. There are almost 30 million small businesses in the United States, employing over 56 million people or 57 percent of people who work in the private sector.

Millions of people hate their jobs, or have recently lost one, and would love to start a small business. Yet very few actually try, because the process feels as scary as jumping off a cliff. No matter how boring or stressful a job might be, it's hard to give up a salary and benefits. But for some, it can be the smartest, happiest decision of a lifetime.

Execute Your Tech Idea applies to all technology projects, including apps, portals, Software as a Service, software tools, smart devices, the Internet of Things, and many more.