Small Business Development

Branding is more than a great logo. A brand is the essence of an organization - its DNA - impacting its continual success. It is absolutely essential to get it right. Brand managers, marketers, and executives have long turned to this trusted guide to troubleshoot their branding problems. Written by an acknowledged expert with 30 years of experience building world-class brands, Brand Aid covers topics ranging from research and positioning to brand equity management and architecture strategy.

The Master Key System is the most concise and comprehensive book on how to use the power of your mind to harness the Law of Attraction and make it work for you. It contains everything you need to understand the Law of Attraction and a step-by-step process on how to apply it to your network marketing business. Reading The Master Key System will give you the techniques and strategies to solve your problems and find the path to all of your business goals.

This book takes an entertaining approach to teaching practical strategies for success in everyday decision-making. Its 101 lessons can change your life by teaching you to see competition from a completely new perspective. The book is full of stories, jokes, and quotes based on strategic principles that go back 2,500 years to Sun Tzu's The Art of War.

A lot of businesspeople talk about innovation, but few companies have achieved the level of truly transformative innovation as brilliantly - or as famously - as the legendary Mayo Clinic. Introducing Think Big, Start Small, Move Fast, the first innovation guide based on the proven, decade-long program that's made Mayo Clinic one of the most respected and successful organizations in the world.

Success is not born out of skill, school, where we’re from, who we know, or what we scored on the SAT. None of us were born ready. None of us started life knowing how to fly a plane or launch a company or knit a sweater for our dog. But we are born with something more important than skills. We’re born with optimism—the initial seed for success. Optimism fuels the belief that you can be the one to create the good the world needs. But you’ve got to hone it. And practice it. And determine to live from it.

As Alexis Ohanian learned when he helped to co-found the immensely popular reddit.com, the internet is the most powerful and democratic tool for disseminating information in human history. And when that power is harnessed to create new communities, technologies, businesses or charities, the results can be absolutely stunning. In this audiobook, Alexis will share his ideas, tips and even his own doodles about harnessing the power of the web for good, and along the way, he will share his philosophy with young entrepreneurs all over the globe.

We've combed through the ideas, insights, and best practices from the past year of Harvard Business Review to help you get up to speed fast on the relevant concepts driving business today. Discover new ideas and sample the latest thinking of our vast array of management experts. Revisit these topics now to make sure your organization is incorporating the best, most up-to-date practices, or keep this book as a reference so you can turn to these memorable pieces when you need them the most.

Elon Musk, Bill Gates, and Warren Buffett. Though these three men have found immense success at different times and in different fields, their stories share much in common. In this audiobook, we’ll take a closer look at each of these men to see what they believe led to their success.

If you as a leader hold on too tightly—to your people, to everyday decision-making, to the past, and more—you will cut off vital oxygen necessary for growth. The solution: stop being a control freak and instead empower your employees, get out of your own way, and establish a clear vision for the future. Embrace the growth paradox to get unstuck and grow your company to the next level. By leaning into some key, counterintuitive business ideas, you’ll make space for changes that will lead to nonlinear growth.

"In this provocative book, Greg Olney uncovers the movement between the Status Quo and Commitment to Change. Olney reveals his goal for each reader to move quickly, but surely, through transition to the desired change rather than linger in transition. He has created a five (5) step model to transition individuals and companies and uniquely explores common pitfalls while defining what will happen if the Status Quo continues. The concepts brought up in this book generate strong provocation because the world tells the transition story differently. But the book doesn't stop there."

This is a complete guide to how to create a plan for, open, operate, and market a new small business. This book intends to help you overcome fear and inspire you to own and operate your own small business.

50 Prosperity Classics examines the great works of entrepreneurship, personal finance, investing, economics, and philanthropy. Applying the 50 Classics formula, it highlights the key titles in the literature of prosperity, giving concise summaries of each book's main points, how they came into being, and what each offers the listener on their path toward a life of abundance. This is a comprehensive resource for creating wealth, managing financial assets, and finally giving something back.

Brave is a handbook for being more courageous. For busy people on the go, its short, focused chapters provide practical tools and empowering perspectives to help you build your "courage muscles" in your work, relationships, and life. Drawing on her background in business, psychology and coaching, author Margie Warrell will guide you in moving past the fears, doubts, and beliefs that keep you from making the changes, and taking the chances, you need to enjoy the fulfillment and success you desire.

As a former aerospace scientist, Fortune 500 executive, chief innovation officer of two major companies, inventor and software entrepreneur, David Murray has made a living by coming up with new and innovative ideas. In Borrowing Brilliance he explains the origins and evolution of a business idea by showing you how new ideas are merely the combination of existing ideas.

This radical and rigorous rethinking of the traditional MBA program combines solid business principles with a commitment to environmental and social justice.

Are you seeking financial freedom? How about a thriving business and healthy relationships? What about all that, plus a vibrant faith that impacts the world and enough time in your day to make it all happen? Then Expert Ownership is for you!

If you have a great product, but don’t have the operations in place to efficiently and effectively support it—production, manufacturing, sales, finance, human resources—you won’t succeed. Product innovation is seen as flashier, getting far more attention, but you can create an enduring competitive advantage by revolutionizing business operations.

As a father of two and serial entrepreneur, Jeff Lopes has mastered the art of work-life balance. In Entrepreneur Dad, he lays out how to achieve this balance with time-tested methods for prioritization, strategizing, scheduling, and making memories along the way.

Maybe you’re trying to make new friends, get that job promotion, be a charismatic leader, or get lucky in love. Do you want to become more than just another one of the crowd? Effective communication verbally, physically, and online will open these doors for you. Through a series of engaging and practical exercises, you'll learn how to banter and build rapport with anyone you meet. You'll discover the secrets of confident body language, effective listening, and engaging storytelling.

Do you have a million-dollar idea, but don't know how to bring it to life? Are you tired of hearing about successful inventors and wondering how they made it to the top? Look no further. How to Bring Your Million-Dollar Vision to Life: A Step-by-Step Guide to Achieving Million-Dollar Success With Your Ideas & Inventions is here to help!