Small Business Development

写真フイルム市場が１０分の１に縮小するという「本業消失」の危機を、 奇跡と称される事業構造の転換で乗り越え「第二の創業」を成し遂げた、 富士フイルムホールディングス代表取締役会長兼ＣＥＯによる書き下ろし。

Two facts to consider. There are over 500,000 brands in 2,000 categories worldwide. And nearly fifty million Americans left their jobs in 2021 alone. Realizing all this underscores how challenging, critical, and rare a brand is to be valued and loved by not only its customers but its employees as well. According to Barry LaBov, it comes down to just one word: Differentiation. LaBov, author of dozens of books including The Power of Differentiation, is founder of LABOV Marketing, Communications and Training.

In MEHscapology, positioning and differentiation virtuoso, Matt Hodkinson, brings you a step-by-step formula for transforming your market presence and core business language. You'll learn the extent to which poor positioning is costing your company, the vital importance of differentiation in making your proposition the only viable option to your buyers, and how language drives perception; the key driver to influencing and building trust with your target audience.

Soll Ihr Unternehmen eines Tages mit Ihnen ins Grab gehen oder möchten Sie als Inhaber vorher aussteigen und Ihr "Lebenswerk" weiterleben lassen? Beschäftigen Sie sich lieber früher als später mit der Unternehmensnachfolge bzw. mit einem Firmenverkauf!

Uma história sobre o misterioso comportamento dos consumidores: quem são, por que os perdemos e como trazê-los de volta. Uma nova abordagem para compreender o que o cliente realmente quer, hoje e no futuro. Os clientes podem ser um verdadeiro mistério–e para desvendar seu comportamento é preciso pensar como um detetive. Neste audiolivro, David S. Duncan conta a história da rede fictícia de cafés Tazza, que está perdendo sua clientela mais fiel às vésperas de abrir o capital na bolsa.

Groundwork is a philosophy and methodology for product leaders and product teams that focuses on three Pillars—Convergent Problem Statement, Actionable Persona, Individualized Needs—and three Practices—Developing Hypotheses, Conducting Scrappy Research, Getting Commitment—that together center your efforts around the most impactful problems, prioritize the right customer needs, enable durable decisions and creates customer-driven organizations that consistently develop products people actually want.

La Rueda de los 8 miedos del emprendedor es una caja de herramientas invaluable para cualquiera involucrado en un pequeño negocio. Si te gustan los sistemas directos, los consejos prácticos y la orientación de alguien que ha estado allí, te encantará este recurso accesible de Celia Soonets.

Everyone says that innovation is important. The problem is that no one tells you how to be innovative. Innovation is a State of Mind sets out a step-by-step guide to creating innovative ideas and putting them into action. You'll learn how to generate more ideas with greater potential, how to grow and evaluate them, test their effectiveness, and then implement the ones that are going to improve your business.

Change happens when people with a collaborative and ecosystem mindset are plugged into the right networks. This book discusses seven mindset principles enabling the listener to thrive in the startup and multi-stakeholder economy by building and growing networks of ideas and knowledge, networks of resources such as capital and infrastructure, and networks of people to join your mission.

This book is exactly what it says: a Book of Last Resort. But if you're an artist toiling without traction, it may be time for something different. Fifteen years in the making, The Book of Last Resort is Jon Reed's hand-crafted love letter to all the artists who aren't where they want to be creatively - or financially. The goal? Turning hard truths about the digital economy into a methodology that artists can use.

Purpose, Passion, and Pajamas is the story of Genevieve Piturro’s triumphant leap off the corporate ladder to find her life’s true calling. What started with a simple question from a little girl led Genevieve to conceive and build the nonprofit Pajama Program in 2001, resulting in a featured appearance on The Oprah Winfrey Show and an awe-inspiring display of compassion throughout the US and beyond. Today, Pajama Program has distributed over seven million pairs of pajamas, opened 63 chapters across the US, and established reading centers for children.

In einer Welt, in der du als Selbstständiger oder Unternehmer oft wie ein Hamster in einem goldenen Laufrad gefangen zu sein scheinst, ist es oft frustrierend, dass dein Unternehmen nicht das Wachstum erfährt, von dem du träumst. Du hast bestimmte Glaubenssätze verinnerlicht, die dich ausbremsen und es dir schwer machen, auf das nächste Level zu kommen. Aber das kann sich ändern! In diesem Buch entdeckst du, wie du deine Firma zu größerem Erfolg führen kannst. Du lernst, wie du den Zufall aus deiner Neukundengewinnung eliminierst, indem du neue Prozesse einführst.

En los últimos años, la sensación de crisis permanente ha potenciado la atención en la salud mental dentro de las organizaciones. Fenómenos como renunciar a los puestos de trabajo (la gran dimisión), trabajar solo lo necesario (quiet quitting), desaparecer en el trabajo (ghosting laboral) o el absentismo sabático solo se pueden explicar por factores psico-lógicos. Por tanto, es esencial que los empresarios y directivos tomen conciencia de esta situación.

Discover the strategies and tactics to maximize the value of your laboratory as you prepare to sell. Melissa Butterworth explains the process, as she teaches you how to become far wealthier than you could have ever dreamed. Don’t leave money on the table.

This audiobook was created to help you succeed on all levels while navigating through the rough waters of a recession. The proven strategies in this audiobook act as a guide, with actions for you and your company to take before, during, and after a mild or major recession.

Es un libro de una persona de larga trayectoria en empresas, trabajando en recursos humanos, y plantea cómo se puede ser un buen trabajador desde la rebeldía, pero, a la vez, siendo respetuoso. Tiene humor, anécdotas, consejos y situaciones cotidianas de oficinas donde el autor plantea cómo sobrellevarlas para crecer profesional y personalmente.

670万部の「学習」「科学」を失った学研は、いかにして危機を克服したのか。M&Aを活かした事業創造の最高の教科書。

・年間３万人以上が来店・自費出版が９千部完売・健やかに、年商３億円。都会でうまく生きられずに、長野の地へ。１人の主婦が移動販売から始めた店は、なぜこんなにも支持されるのか？

In Navigating the Metaverse: A Guide to Limitless Business Possibilities in a Web 3.0 World, a team of Silicon Valley thought leaders delivers a groundbreaking discussion of how to find the right opportunities in this fast-moving universe.

The Bridge to Excellence is not just a means of getting your organization from the beginning to the end of a particular journey. It is the organization and every organization has a Bridge, whether utilized or not. Does your Bridge take your organization across the roiling rivers of competition, technological change, evolving customer preferences, workforce changes, supply chain disruptions, pandemics, regulation, and more? Does it carry you over all of this to the goal of Sustainable Excellence, or does it take you somewhere else?