Small Business Economics

John Harvey Kellogg was one of America's most beloved physicians; a best-selling author, lecturer, and health-magazine publisher; founder of the Battle Creek Sanitarium; and patron saint of the pursuit of wellness. His youngest brother, Will, was the founder of the Battle Creek Toasted Corn Flake Company. In The Kelloggs, Howard Markel tells the sweeping saga of these two extraordinary men, whose lifelong competition and enmity toward one another changed America's notion of health and wellness and who helped change the course of American medicine, nutrition, wellness, and diet.

There can be no doubt about the credentials of Bill George, former Chairman and CEO of Medtronic, who has been named one of Business Week's "Top 25 Managers". In Authentic Leadership, George lays out his plan for improving corporate America's flaws through responsible leadership.

This book contains proven steps and strategies on how to generate great business ideas. Statistics suggest that most start-ups don't make it through the first two years. Basing a company on the wrong idea is one of the major reasons behind this!

How can we solve the problem of persistent poverty in low-status communities? Majora Carter argues that these areas need a talent-retention strategy, just like the ones companies have. Retaining homegrown talent is a critical part of creating a strong local economy that can resist gentrification. But, too many people born in low-status communities measure their success by how far away from them they can get.

The easy-to-implement guide to driving organizational change by applying the proven concept of kaizen UCLA psychologist and organizational consultant Dr. Robert Maurer provides a simple and proven effective technique for making major changes with minimal disruption. Applying the operational...

The Gilded Revival takes listeners on a journey through America’s renewed celebration of financial success, ambition, and exclusivity. By examining the cultural forces behind this transformation, it presents a thought-provoking analysis about how wealth, prestige, and entrepreneurial energy are redefining modern aspirations.

In his previous book, The Elusive Quest for Growth, William Easterly criticized the utter ineffectiveness of Western organizations to mitigate global poverty, and he was promptly fired by his then-employer, the World Bank. The White Man's Burden is his widely anticipated counterpunch - a brilliant and blistering indictment of the West's economic policies for the world's poor.

Space is a place of unparalleled possibility for humanity, and it's undergoing a revolution. A wave of companies led by gutsy entrepreneurs are unlocking opportunities that fire the imagination. No, it's not hotels on Mars or day trips to orbit (yet), but it's an awe-inspiring transformation driven by innovative technologies, creative approaches, hard work, and—for the first time—market forces.

From Uber to the presidential debates, the gig economy has been dominating the headlines, and for good reason. Today, more than a third of Americans are working in the gig economy - mixing together short-term jobs, contract work, and freelance assignments. For those who've figured out the formula, life has never been better! The Gig Economy is your guide to this uncertain but ultimately rewarding world. Succeeding in it starts with shifting gears to recognize that only you control your future.

7 Secrets of Persuasion is the first book to take the latest scientific insights about the mind and apply them to the art of persuasion. It directly translates the revolution in neuroscience that has occurred over the last 40 years into practical new techniques for effective persuasion.

What do Google, Snapchat, Tinder, Amazon, and Uber have in common, besides soaring market share? They're platforms - a new business model that has quietly become the only game in town. A platform, by definition, creates value by facilitating an exchange between two or more interdependent groups. So, rather than making things, they simply connect people. The advent of mobile computing and its ubiquitous connectivity have forever altered how we interact with each other. Yet, few people truly grasp the radical structural shifts of the last 10 years.

In the new edition of this fascinating book, a book that has appeared on MSNBC, CNBC, Slashdot.org, Lifehacker.com and in the New York Times, best-selling author Scott Berkun pulls the best lessons from the history of innovation, including the recent software and web age, to reveal powerful and surprising truths about how ideas become successful innovations - truths people can easily apply to the challenges of today.

The authors of the national bestseller THE POWER OF NICE once again tackle conventional wisdom with a provocative and counterintuitive book about the importance of sweating the small stuff in our lives and in our careers. Our smallest actions and gestures often have outsized impact on our...

This book teaches you how to determine the valuableness of any item so that you can decide whether or not to buy it in order to sell it for hundreds or thousands of dollars each on websites like EBay and Amazon. This book teaches you how to quickly find more valuable stuff in higher quantities, while paying less than a dollar per item for everything you sell for a hundred dollars each online.

Longtime NBC News reporter Char Adams writes a deeply compelling and rigorously reported history of Black political movements told through the lens of Black-owned bookstores, which have been centers for organizing from abolition to the Civil Rights Movement to Black Lives Matter. In Black-Owned...

David Cohen and Brad Feld, leading advocates for entrepreneurs and startups, team up to provide first-time entrepreneurs with the tools, insights, and experiences to help them do more faster. The authors share their decades of experience working with thousands of startup founders and have enlisted the advice of dozens of Techstars startup founders and mentors. Contributors include Tim Ferriss, Eric Ries, Matt Mullenweg (WordPress), Isaac Saldana (SendGrid), and other successful entrepreneurs.

Victor W. Hwang and Greg Horowitt propose a radical new theory to explain the nature of innovation ecosystems: human networks that generate extraordinary creativity and output. They argue that free market thinking fails to consider the impact of human nature on the innovation process. This ambitious work challenges the basic assumptions that economists have held for over a century.

Seeing What's Next is a framework for predicting industry winners and losers. Every day, individuals take action based on how they believe innovation will change industries. Yet these beliefs are largely based on guesswork and incomplete data, and can lead to costly errors in judgment. Internationally renowned innovation expert Clayton M. Christensen and his research partners, Scott D. Anthony and Erik A. Roth, present this guide for predicting outcomes in the evolution of any industry.

Many of the most dynamic public companies, from Alibaba to Facebook to Visa, and the most valuable start-ups, such as Airbnb and Uber, are matchmakers that connect one group of customers with another group of customers. Economists call matchmakers multisided platforms because they provide physical or virtual platforms for multiple groups to get together. Dating sites connect people with potential matches, for example, and ride-sharing apps do the same for drivers and riders.

From the founders of the acclaimed Summit event series and community comes the story of their unconventional journey to business success and the hard lessons they learned along the way. “[Make No Small Plans] neatly crystallizes the teachings and takeaways—basic truths—from the past...