Small Business Management

The Compass and the Nail presents an unconventional perspective of how particular organizations create rabid fan bases, in turn making them more successful and more profitable. Written by Patagonia's former lead strategist for consumer marketing, and advisor to such iconic brands as Seventh Generation and Burton Snowboards, Craig Wilson outlines game-changing insights for providers of any product or service who desire fiercely loyal behavior.

Para os professores W. Chan Kim e Renée Mauborgne, o resultado de uma concorrência acirrada nada mais é que um oceano vermelho sangrento, repleto de rivais que lutam entre si por uma parcela de lucros cada vez menor. Com base em um estudo de 150 movimentos estratégicos (que abrangem mais de 100 anos e 30 setores), os autores afirmam que o êxito duradouro não decorre da disputa feroz entre concorrentes, mas da criação de “oceanos azuis” – novos e intocados espaços de mercado prontos para o crescimento.

As a member of the "New Thought" movement, Henry Harrison Brown (1840 - 1918) founded the periodical NOW. In this magazine, he first published his most famous essay Dollars want me! Brown presented positive affirmations which inevitably attract money and financial independence. Easy, concise, to the point: Brown states that without man, money is nothing. Therefore, money seeks man to fulfill its duty. All man needs to do is to prepare mentally - and financial freedom will be the result. Extremely interesting and highly entertaining!

In April of 2000, Gary Erickson turned down a $120 million offer to buy his thriving company. Today, instead of taking it easy for the rest of his life and enjoying a luxurious retirement, he's working harder than ever. Why would any sane person pass up the financial opportunity of a lifetime?

A comprehensive guide for entrepreneurs from one of the most successful business creators in recent years, The Reluctant Entrepreneur: Turning Dreams into Profits addresses the fears and misconceptions that many people have about starting their own businesses, walking prospective owners through the necessary decisions they need to make before even putting a business plan in place.

Forget everything you've learned about creating new businesses. Forget market research. Forget customer interviews. Forget everything business schools teach. Forget about "finding pains in the market", or gaining user empathy, or validating hypotheses.

"The Ultimate Career Survival Master Course" is designed to transform you into an irreplaceable asset in your field. More than a mere guide, this book equips you with the strategies and mindset required to become the most valued individual in your career. Amid a shifting work landscape and rapidly advancing technology, equip yourself with the tools to not just survive but thrive. It's time to future-proof your career and shine in any circumstance.

The modern practice intended to motivate individuals has ensured that humans no longer think for themselves. Using rewards, punishment, and feedback undermines not just our personal growth, but the very fabric of life and living systems. Award-winning author and business disruptor Carol Sanford proposes a smarter, faster, and deeper key to unlock a future of profound creativity and success. This guide allows you to challenge prevailing theories, promote a holistic understanding of education and change, and redefine the way we approach our work and the results we seek.

The government and all of its respective agencies are in a war to spend more and more money. With policies like “use it or lose it” and our military industrial complex, it’s no wonder why we’ve have been on a spending tear since World War II. To make matters more attractive to small businesses (as defined by Small Business Administration rules), the United States is consistently spending huge sums of money with new suppliers.

Do you love the idea of Appreciative Inquiry, but you’re not sure how you would put it into practice? This book is the step-by-step guide to get you started using it confidently with teams and small groups. Author Andy Smith has over 15 years’ experience of facilitating Appreciative Inquiry processes. He has trained hundreds of people in how to put the theory of Appreciative Inquiry into practice – now let him share with you practical tips and formats for implementing each stage of the process.

Conventional wisdom says most startups need to be in Silicon Valley, started by young engineers around a sexy new idea and backed by VC funding. But as Mikkel Svane reveals in Startupland, the story of founding Zendesk was anything but conventional. Founded in a Copenhagen loft by three 30-something friends looking to break free from corporate doldrums, Zendesk Inc. became one of the hottest enterprise software companies, rapidly growing with customers in 150 countries. But its success was anything but predestined.

How can we do employee engagement well during the coronavirus pandemic, Brexit, and huge economic uncertainty? How can we motivate every employee, including the increasing number of people working from home? Mastering Small Business Employee Engagement will change the way you manage your small business - for the better.

Starting a buѕinеѕѕ iѕ оnе оf the most complicated, difficult, and rewarding experiences available, yet worth every effort and cost when it succeeds. Unfortunately, too many entrepreneurs jump in without building a strong еnоugh foundation to survive. Straightforward yet соmрrеhеnѕivе, this guide iѕ the ultimate tool уоu nееd tо turn your small business idea into an income-producing company in 30 days!

Now in a new, expanded, and fully revised third edition, this best-selling audio handbook will help you learn the skills, and the art, of good coaching, and realise its enormous value in unlocking people's potential to maximize their own performance. This edition includes additional chapters on incorporating meaning and purpose into work and goal-setting, a spiritual approach to coaching, and a final section on "Coaching the Organisations' Culture".

Many business owners downplay the importance of managing their finances—until they’re in trouble. When a business can’t meet payroll and supplier bills are overdue, when a loyal customer leaves and there’s a huge tax bill looming, that’s when owners discover the 101 Dumb Financial Mistakes they’ve been making. 101 Dumb Financial Mistakes and How to Avoid Them helps business owners prevent these mistakes before it is too late and they are in the middle of a financial crisis.

"Green Horizons: From Lawn to Legacy" is a compelling step-by-step guide wrapped in an inspiring narrative about Ben, a laid-off corporate worker who transforms his life by building a successful landscaping business. This book is more than just a story—it’s a practical roadmap for aspiring entrepreneurs, especially those looking to start and grow a business in the landscaping industry. Each chapter focuses on key milestones in Ben’s journey, offering actionable insights and detailed strategies that listeners can apply to their own ventures.

Are you ready to double the profit in your salon business and cut your stress in half? This audiobook is for the salon owner who wants to create an amazing experience for their clients and run a successful business that leaves them the time, energy, and money they need to enjoy family, friends, and hobbies.

Are you ready to create, inspire, and lead your own amazing salon team? Salon owners, this book is for you. It equips you with the business smarts you need to build a team of people you love and trust, so you can reap the rewards you deserve: money, time, freedom, and choice.

No matter what you want to achieve in life, the secret to doing it is passion. For people to be happy, they need to find meaning in what they do and in the roles they play in their lives, careers, and communities. But it's not always easy to find our passions. Author Keith Abraham tells you how to ignite the passion in your life, as well as in the lives of your colleagues, employees, and associates. He includes in-depth research, easy-to-understand concepts, and inspirational stories to teach you how to find out what's meaningful to you and pursue it with passion and energy.

Presenting a down-to-earth explanation of the basic principles of emotional intelligence, how to develop its basic skills, and their role in the lives of self-made multi-billionaires, this book will help you discover what it takes to succeed so that you can make way for a real change in your entrepreneurial career.