Small Development

Branding is more than a great logo. A brand is the essence of an organization - its DNA - impacting its continual success. It is absolutely essential to get it right. Brand managers, marketers, and executives have long turned to this trusted guide to troubleshoot their branding problems. Written by an acknowledged expert with 30 years of experience building world-class brands, Brand Aid covers topics ranging from research and positioning to brand equity management and architecture strategy.

Improving your “small talk” skills is something many people never even consider. That can be a big mistake, especially if you want to get the most out of your interactions with others in your day-to-day life. The truth is that the great majority of all discussion consists of minor chitchat and cordialities. Think of it as the necessary framework supporting all meaningful exchanges.

Discover the books that have already enriched millions. This unabridged guide to the literature of prosperity and motivation surveys 50 of the all-time classics, giving you their key ideas, insights, and applications, everything you need to know to start benefiting from these legendary works.

Many businesses struggle because they can’t access the funding they need to grow. Don’t let this happen to you! This complete insider’s guide will teach you the exact steps for easily obtaining business credit using an EIN instead of your SSN, while boosting your business credit score and profile in the process. This will ensure your business can grow quickly without putting your personal assets at risk.

Lauren Golden, founder of The Free Mama movement, teaches women how to have a life many have only dreamed about: one where they can make good money and be there for their families - without sacrificing one for the other and without guilt.

Listeners will learn how to work through the four steps of The Invention Cycle: Imagination (envisioning things that do not yet exist), Creativity (applying your imagination to address a challenge), Innovation (applying creativity to generate unique solutions), and Entrepreneurship (applying innovation to bring ideas to fruition, where our ideas then gain the power to inspire the imaginations of others). Using each step to build upon the last, you can create something complex, interesting, and powerful.

Set in early 1950s rural South Carolina, One Good Mama Bone chronicles Sarah Creamer's quest to find her "mama bone", after she is left to care for a boy who is not her own but instead is the product of an affair between her husband and her best friend and neighbor, a woman she calls "sister". When her husband drinks himself to death, Sarah, a dirt-poor homemaker with no family to rely on and the note on the farm long past due, must find a way for her and young Emerson Bridge to survive.

How do you do justice to your business idea? It's a question that entrepreneurs are always asking, aware that 70% of new businesses fail. Starting a business is scary, especially for first-timers, but there is a safe, Launch in 5 way to do it. If you are launching a new business, this audiobook will improve your chance for success in the most economic, efficient and painless way possible, before you put large amounts of time and money on the line. It provides a comprehensive guide on how to rapidly turn an idea into a money-making machine.

I wrote this book so that all orthodontists can develop the Easy-Grower mindset, multiply their impact, and compress their timelines for success from decades to only a few years. In this book, you'll discover the time-tested principles that have helped people from all walks of life realize their dreams and build legacies they are proud to leave behind.

You don't just have a lead problem, nor do you merely struggle with lead quality. What your law firm faces is a pivotal business development challenge, one that separates thriving firms from the rest. In this groundbreaking book, discover the secret sauce behind the world's most successful law firms—how they skyrocket to eight-figure revenues and beyond. You're not just reading theories; these are proven systems, meticulously studied and replicated from hundreds of top-performing law firms.

既存事業を深め、新規事業を育てる「両利き」こそ、DX・コロナ時代を生き抜く知恵だ。
世界のイノベーション研究の最重要理論「両利きの経営」に関する初の体系的な解説書の増補改訂版。

Even if your business is well-funded and has no urgent financing needs, it’s still important that you build up good business credit. You never know when you might need it, and it’s always handy to have access to extra funds so you can readily seize opportunities and get ahead of the competition. Even companies as big and profitable as Walmart are taking advantage of business credit – so should you!

Thousands of talented, capable entrepreneurs and creatives are playing small and wondering why they aren’t getting the results they deserve. Increasing your visibility to become the leading figure in your field isn’t rocket science. It takes two things - the mindset of self-belief and a strategy for becoming an authority. This book takes you back to the basics of how you think about yourself and your success. The first step to becoming visible is understanding the limiting beliefs that keep you hiding and stuck.

"The Ultimate Career Survival Master Course" is designed to transform you into an irreplaceable asset in your field. More than a mere guide, this book equips you with the strategies and mindset required to become the most valued individual in your career. Amid a shifting work landscape and rapidly advancing technology, equip yourself with the tools to not just survive but thrive. It's time to future-proof your career and shine in any circumstance.

It has long been recognized that most standard of living increases are associated with advances in technology, not the accumulation of capital. Yet it has also become clear that what truly separates developed from less developed countries is not just a gap in resources or output but a gap in knowledge. In fact the pace at which developing countries grow is largely determined by the pace at which they close that gap. Therefore, how countries learn and become more productive is key to understanding how they grow and develop, especially over the long term.

For over 15 years, consultants, both internal and external, have relied on Peter Block's landmark best seller, Flawless Consulting, to learn how to deal effectively with clients, peers, and others. Using illustrative examples, case studies, and exercises, the author, one of the most important and well known in his field, offers his legendary warmth and insight throughout this much-awaited second edition.

Cada día, o aprovechamos la oportunidad de ser geniales o perdemos el chance de serlo. Podemos pasar toda nuestra vida preparándonos para ser ganadores, trabajando duro para alcanzar el éxito en nuestra vida personal, laboral y en nuestras relaciones pero, a menudo la ansiedad, el miedo y el auto sabotaje se interponen en nuestro camino. ¡Tenemos buenas noticias! Hay formas poderosas de combatir esto y todo lo que se interponga en el camino hacia tus objetivos.

A practical handbook for accelerating innovation, both internally and externally, through engagement with innovation ecosystems.

Life is full of love, but it is also full of loss. Like paper cuts to the heart, every big and seemingly insignificant loss—the loss of friendships, faith, dreams, health, community, and everything in between—grieves us more than we think it will, and often more than we let on. Why? Because they matter. In this compassionate and deeply personal book, Rachel Marie Kang invites you to see and be seen in the midst of your sorrow, your suffering—your story.

Unlock the power of Six Sigma with this essential guide to streamlining success! Have you ever struggled with inefficiencies in your business processes that lead to poor quality, wasted time, and decreased profits? Are you looking for a way to enhance your organization's performance and exceed customer expectations? If so, you're not alone, and you've come to the right place! Many businesses face these challenges every day. From inefficient processes to a lack of customer satisfaction, these issues can hinder a company's growth and success.