Small Development

7 Secrets of Persuasion is the first book to take the latest scientific insights about the mind and apply them to the art of persuasion. It directly translates the revolution in neuroscience that has occurred over the last 40 years into practical new techniques for effective persuasion.

Build unshakable confidence, break through fear, and live an inspired life with a practical, research-backed framework that transforms small steps into big changes!

In The Invisible Promise, Harry Beckwith, New York Times bestselling author of the iconic marketing classic, Selling the Invisible, applies his forty-plus years of advising businesses on every continent and his research in the last ten years to impart the proven guidance that businesses of all sizes desperately need. In this new age in marketing, he details how to build digital and nondigital messages that enhance your reputation for integrity; that stand out from the clutter; and that can produce exponential growth while saving you both time and money.

For Nafisa Bakkar (CEO and Forbes Under 30), the secret to building a business from scratch is all about asking—and answering—the right questions. When she started out, Nafisa had an idea, some passion and £50 to spend on her venture. But over the next 12 months, she hustled to find the answer to every problem she faced. Six years later—with no network, no capital and no previous industry knowledge—her business Amaliah is the leading media platform in the UK for Muslim women and works with household names like Lush, Pinterest, Dove and Universal.

Business strategist, entrepreneur, #1 podcaster and global speaker Lisa Johnson is here to guide you through the world of passive income. No complicated plans or tech troubles; just a simple step-by-step approach using Lisa's simple system to earning money either as a side hustle or as your main business, without ever trading time for money.

Embracing ESG—environmental, social, and governance goals—isn't just the right thing to do. It's good business. Companies that don't address their material long-term risks may save a few dollars today, but they're putting themselves, their stakeholders, and their investors in jeopardy. ESG: The Insights You Need from Harvard Business Review will help you move past the noise and political debates to execute an ESG strategy that best fits your business.

Faced with uncontrollable circumstances, from a change in market demand to a global pandemic, being self-employed can sometimes feel less like you're running the show, and more like the show is running you. But it doesn't need to be that way. Small business consultant, entrepreneur coach, and acclaimed portrait photographer Jeffrey Shaw - TEDx speaker and host of the popular The Self-Employed Life podcast - offers the essential manual on everything you need to be successful as a self-employed business owner.

Turn Your Passions into Profits outlines step-by-step guidance for turning your passions into a profitable and lasting business. Author Matt McWilliams, a successful entrepreneur and in-demand online business coach, shows you exactly how to do just that. He details how to find and attract your audience, build a following, and ultimately how to monetize your venture quickly and sustainably.

Competition is moving beyond industry to ecosystem. Are you ready? In the shift from pipeline to platform, value is no longer created by your company's product or process alone - it's created through interactions. And the strategy you used to become an industry leader won't help you compete in an evolving and complex ecosystem. If you listen to nothing else on platforms and ecosystems, listen to these 10 articles by experts in the field.

The confidence, the dating sphere, and the girl. Are you trying to become an alpha male that stands out from the crowd, but aren’t sure what women really want in a man? Are you tired of sitting in the corner of the bar and watching the women flock to the big, macho guys? Discover how to become an alpha male to attract the woman of your dreams. This is your time to shine, your moment to become the alpha male, and your opportunity to turn heads in the bar. So pick yourself up, fix your hair, and get moving!

In this moving novella, Jeff Hilimire re-introduces us to Will, a successful entrepreneur now grappling with questions of meaning, and Charles, the wise mentor whose final lessons will reshape everything Will thought he knew about making an impact on the world.

In 1962, Stephanie 'Steve' Shirley created a software company when the concept of software barely existed. Freelance Programmers employed women to work on complex projects such as Concorde's black box recorder from the comfort of their own homes. Shirley empowered a generation of women in technology, giving them unheard of freedom to choose their own hours and manage their own workloads. The business thrived, and Shirley gradually transferred ownership to her staff, creating 70 millionaires in the process.

Discover the books that have already enriched millions. This unabridged guide to the literature of prosperity and motivation surveys 50 of the all-time classics, giving you their key ideas, insights, and applications, everything you need to know to start benefiting from these legendary works.

Once more the "unconventional" Peters stimulates corporate thought processes. Along with the best of his columns, Peters includes questions and rebuttals that come from readers and listeners, as well as his own candid responses. A "must" hear for every business person.

Communication is the key to anything—making friendships, striking business contracts, impressing people and even getting yourself a life partner. You cannot do any of these without talking with someone. If you want to be able to connect with people easily and make an impression, you need to learn how to communicate and talk well with anyone. In this audiobook, you will learn ways to improve your communication skills and learn tips on how to talk in different situations. You will learn what it takes to talk successfully in any situation.

Leadership development speaker & consultant Andy Ellis is the former CSO of Akamai, where he contributed to the creation of Akamai's billion‑dollar cybersecurity business. He now brings his speaking, consulting, and business knowledge to listeners with 1% Leadership—based on the reality that real-world leadership is messy and complicated; it rarely fits into an acronym or a dogmatic overarching philosophy. Ellis says that there are no “irrefutable laws” of leadership or power; there is no secret.

In their best-selling business classic Lean Thinking, James Womack and Daniel Jones introduced the world to the principles of lean production, principles for eliminating waste during production. Now, in Lean Solutions, the authors establish the groundbreaking principles of lean consumption, showing companies how to eliminate inefficiency during consumption.

Are you feeling lonely, isolated, or withdrawn at work? Putting in too much effort, and all you have is a bunch of data? Do you feel disengaged, distant, or drained? Would you like to meet more nice people? Want to have enjoyable, comfortable conversations with less "heavy lifting" and awkwardness? Stop being a "collector" and become a connector!

If you've ever dreamed of starting your own business, this book will give you the information, inspiration, and reassurance you need to get started. It encourages budding entrepreneurs to take the leap into the dark, while shining a bright light on the first six months of a successful start-up. It breaks down what appears to be an Everest-size challenge into a series of small hills for you to conquer.

As an introvert, communication might not always come naturally, but that doesn’t mean you can’t master it. You don’t need to fake extroversion or force yourself into draining interactions. Instead, you can learn to harness your natural strengths—deep listening, thoughtful observation, and intentional speech—to become a skilled communicator in your own way.