Social Behavior Psychology

We live in an age of addiction, from compulsive gaming and shopping to binge eating and opioid abuse. Sugar can be as habit-forming as cocaine, researchers tell us, and social media apps are hooking our kids. But what can we do to resist temptations that insidiously and deliberately rewire our brains? Nothing, David Courtwright says, unless we understand the history and character of the global enterprises that create and cater to our bad habits.

In lively prose that is as engaging as it is illuminating, Dattner tells a host of true stories of those he has worked with - from the woman who was so scapegoated by her colleagues that she decided to quit, to the clueless boss who was too quick to blame his staff. He shares a wealth of insight from the study of human evolution and psychology to reveal the underlying reasons why people are so prone to blaming and credit-grabbing; it's not only human nature, it's found throughout the animal kingdom.

Do you want to harness the power of influence? Do you want to develop your persuasion skills? Do you want to learn how to silently control people’s behavior? If so, then you're in the right place. To influence people, you have to understand human behavior; how a person thinks, feels, and reacts in various situations. You should know that your influence is more powerful than you think. You can change people’s perspectives and choices. You can control how a person behaves. You just have to know when to do it, and when not to do it.

We all have people in our lives who frustrate, annoy, or hurt us: workplace bullies, those who always claim to be right, or those with anxious or obsessive personalities. And most of us hurt others occasionally, too. Now, authors Dr. Helen McGrath, a clinical psychologist and professor, and Hazel Edwards, a professional writer, offer this extremely practical guide to dealing with the difficult personalities we encounter every day - in others, and in ourselves.

Por que continuamos com dor de cabeça depois de tomar um remédio barato, mas a dor vai embora com uma medicação cara? Por que ostentamos em refeições luxuosas, mas queremos economizar vinte centavos em uma lata de ervilha? Sempre acreditamos que nossas escolhas são inteligentes e racionais, mas Dan Ariely joga por terra essas crenças com revelações surpreendentes que mudam a forma como entendemos o comportamento humano.

“Scale” has become a favored buzzword in the startup world. But scale isn't just about accumulating more users or capturing more market share. It's about whether an idea that takes hold in a small group can do the same in a much larger one. Translating an idea into widespread impact, says University of Chicago economist John A. List, depends on one thing only: whether it can achieve “high voltage”—the ability to be replicated at scale. In The Voltage Effect, List explains that scalable ideas share a common set of attributes, while any number of attributes can doom an unscalable idea.

Neste livro, o consagrado psicólogo Dan Ariely uniu forças com o comediante Jeff Kreisler para revelar como as emoções dominam nossa maneira de lidar com o dinheiro e para derrubar as mais consagradas—e equivocadas—premissas das finanças pessoais.

Plenty of psychology books out there diagnose narcissists, gaslighting, and dysfunctional relationships. This is a firsthand account of what it is like to date a sociopath. Corinne Thornwood is a first-time author who is here to share her cautionary tale of how to survive a sociopath with the objective to help unsuspecting and innocent people from having this happen to them.

Let's face it: Life gives you plenty of reasons to get angry, sad, scared, and frustrated - and those feelings are okay. But sometimes it can feel like your emotions are taking over, spinning out of control with a mind of their own. To make matters worse, these overwhelming emotions might be interfering with school, causing trouble in your relationships, and preventing you from living a happier life.

Have you ever wondered how to get into another person's mind? Is it possible to control the minds of others like in fantasy movies and comics? Would you like to be able to persuade the minds of others? It is possible that someone has asked this question at some point in their life and has given up on it. The truth is that it does not matter how impossible this is but if it is possible to get into the minds of other people. At any time, people allow us to see the actions they perform, and it is here that we can detect their behavior patterns and thus enter their minds.

From the bestselling author of Buyology comes a shocking insider’s look at how today’s global giants conspire to obscure the truth and manipulate our minds, all in service of persuading us to buy. Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years. Here, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned dollars.

Gender equality is a moral and a business imperative. But unconscious bias holds us back, and de-biasing people’s minds has proven to be difficult and expensive. Diversity training programs have had limited success, and individual effort alone often invites backlash. Behavioral design offers a new solution. By de-biasing organizations instead of individuals, we can make smart changes that have big impacts.

Would you like to have influence over people and get anything you want from them? Would you like to defend yourself from gaslighting, persuasion, and manipulation? If so, then keep reading. This audiobook explores different mind control techniques that you can use to gain influence and win over situations where you have failed before. You will learn dark secrets of psychology that you can use to get what you want from others and practical tips will turn you into an expert in manipulation.

Containing a fascinating exploration of the depths of the human mind, this insightful book takes listeners on a deep dive to discover the hidden parts of the psyche. Covering the subtle world of body language and non-verbal communication, along with the lesser-known secrets of human behavior, you’ll discover how you can draw on a rich collection of insights to protect yourself from manipulators and abusers.

Inspire is a book about powerful forces that when applied in the classroom naturally cause students to want to listen, learn, and behave. These forces are presented in the form of principles that are the product of more than 30 years of testing and analysis of what really works in the classroom to drive and motivate even the most challenging students to exceptional behavior and greater academic success.

We live in an era of tribalism, polarization, and intense social division - separating people along lines of religion, political conviction, race, ethnicity, and sometimes gender. How did this happen? In Conformity, Cass R. Sunstein argues that the key to making sense of living in this fractured world lies in understanding the idea of conformity - what it is and how it works - as well as the countervailing force of dissent.

We've decided by consensus that consensus is good. In In Defense of Troublemakers, psychologist Charlan Nemeth argues that this principle is completely wrong: left unchallenged, the majority opinion is often biased, unoriginal, or false. It leads planes and markets to crash, causes juries to convict innocent people, and can quite literally make people think blue is green. In the name of comity, we embrace stupidity. We can make better decisions by embracing dissent. Dissent forces us to question the status quo, consider more information, and engage in creative decision-making.

Is it possible to read people accurately and respond adequately to their signals? The answer is an obvious yes. You will, however, need to engage in some self-analysis and you’ll also have to pay attention to others. Once you become more present in everyday interactions, you will begin pinpointing cues and patterns of behavior that reveal a ton more than spoken word will ever be capable of.

Do you want to be more influential and inspire others? The power of influence used wisely can drastically improve your quality of life and the lives of others. Persuasion can change a person’s behavior, attitude, and beliefs. With these skills, you become a driving force behind the beliefs and decisions of others. You not only influence their choices, you also win their trust. You become motivational force that makes them shift into better versions of themselves. It is a win/win situation.

To succeed in a fast-changing world, individuals and companies know they must create a culture of growth, where experimentation and feedback are encouraged, and learning is integrated into the everyday. Yet we often get stuck in a well-worn pattern of habits that don’t move us forward. Why? Because many of us get trapped in the Performance Paradox: the counterintuitive phenomenon that if we focus only on performing, our performance suffers. How can we give ourselves the space to experiment and grow while also delivering high-level results?