Social Business

I studied over 200 of the best TED talks. I broke each TED talk down in terms of structure, message, and delivery. Here's what I discovered: After studying over 200 TED talks, the one commonality among all the great TED talks is that they contain stories. Discover the 23 storytelling secrets of the best TED talks! In this short, but powerful, guide you're going to learn how to use stories to make your presentations engaging and entertaining.

In the age of Big Data we often believe that our predictions about the future are better than ever before. But as risk expert Gerd Gigerenzer shows, the surprising truth is that in the real world, we often get better results by using simple rules and considering less information. In Risk Savvy, Gigerenzer reveals that most of us, including doctors, lawyers, financial advisers, and elected officials, misunderstand statistics much more often than we think, leaving us not only misinformed, but vulnerable to exploitation.

Beyond OODA: Developing the Orientation for Deception, Conflict and Violence is Varg Freeborn's highly anticipated follow up to the extremely popular Violence of Mind. While Violence of Mind was a broad introduction to all aspects of violence preparation, Beyond OODA focuses precisely on the development of mindset, or more accurately the orientation that influences and governs our decision making, and how it is developed for both good and bad people, alike.

The latest edition of The New Rules of Marketing and PR has been completely revised and updated to present the most innovative methods and cost-effective strategies. The most comprehensive update yet shows you details about the pros and cons of AI and machine learning to automate routine tasks. Your life is already AI-assisted. Your marketing should be too, but there are challenges to be aware of.

What if you knew how to sell on the subconscious level? What if you knew the tactics and techniques that allowed you to penetrate through your customer’s conscious faculty and reach them on a deep and influential level? What if you knew exactly how to produce the emotional reaction that would cause them to buy? What if you knew how to read your customer’s body language so well that you could lead them to the decision you wanted, with ease? Listen to find out more.

Alexander, Hannibal, Caesar: Each was a master of war. Each had to look beyond the battlefield to decide whom to fight and why; to know what victory was and when to end the war; to determine how to bring stability to the lands he conquered. Alexander, Hannibal, and Caesar had to be not only generals but statesmen. And yet each was a battlefield commander, a strategist, a leader of men - in short, a warrior.

In today’s fast-paced digital world, traditional marketing strategies no longer guarantee success. The New Rules of Marketing is your ultimate guide to navigating the modern marketing landscape and turning your brand into a thriving online presence. Whether you’re a small business owner, entrepreneur, or marketing professional, this book equips you with the tools and strategies needed to attract, engage, and retain customers in the digital age.

The ancient biographer and essayist Plutarch thought deeply about the leadership qualities of the eminent Greeks and Romans he profiled in his famous - and massive - Lives, including politicians and generals such as Pericles, Alexander the Great, Julius Caesar, and Mark Antony. Luckily for us, Plutarch distilled what he learned about wise leadership in a handful of essays, which are filled with essential lessons for experienced and aspiring leaders in any field today.

They sold you a dream. Now it’s time to wake up. They told you voting would fix it. They said college would change it. They swore the right job, the right tone, the right hashtags would save us. They lied. And they got rich doing it. The Real Black Agenda is not a manifesto—it’s a reckoning. Best-selling author, business coach, and unapologetic truth-teller Dave Anderson rips the veil off the systems, saviors, and strategies that have failed Black America for generations.

Now in a second edition, this classic book shows how to make conversations generative and productive rather than critical and destructive so people, organizations, and communities flourish. This edition has been revised throughout with new examples; updates on the latest supporting research in neuroscience, positive science, and positive psychology; and a discussion guide. It also features a new chapter on what the authors call tuning in: cultivating awareness of how our physical and mental state affect our perceptions, emotions, and thoughts as we engage in conversation.

What do today’s young influencers know, that you don’t? Content Creator is a handy guide that will lead you through the process and give you proven tips for creating content that connects with people. It’s amazing what you can learn about yourself when you start creating instead of consuming. You never know how creative you are until you consistently come up with new ideas and produce great content.

Imagine getting paid to play with toys! Toy influencers can make big money just for giving their opinions on the latest games and gadgets. Discover what it takes to be a social media influencer while learning basic economics and business skills, as well as important safety tips.

Learn how your original takes on fashion could translate into a career by exploring the economics and business skills behind influencer marketing, while staying safe online.

Are you always looking for the newest bands and singers? Do you love to talk about music and share your musical opinions with others? Then you might have what it takes to be a music influencer. Learn about social media marketing and basic economics,

Founder of advocacy organization Diversability and creator of the viral Anti-Ableism Series on TikTok, Tiffany Yu takes readers on a revelatory examination of disability—how to unpack your biases and build a disability-inclusive and accessible world. As the Asian American daughter of...

"After listening to Amy McFadden's narration of this exposé, salmon croquettes may never taste the same. McFadden uses a podcaster- style of storytelling, friendly and righteous, to animate the history of farmed salmon's calculated rise to prominence."- AudioFile A Pulitzer Prize-winning...

Imagine for a moment that you are about to take a foreign vacation to an exotic destination. You have saved your entire life to travel there. It is a destination with almost unlimited choices of how to spend your time and you know you will not have enough time to explore every opportunity. You are fairly certain that you will never get to take a second trip to this destination; this will be your one opportunity.

Roles. They define our rights, obligations, responsibilities, beliefs, and even who we are. How well do we each understand our respective roles? How do we teach our children about proper roles? How would the problems children and parents face change if they better understood roles?This audiobook makes roles easier to understand, and it shows how to strengthen roles and empower ourselves and those we live and work with to reach our full potential.

The most successful women are often not the most talented, the most gifted, or even the most experienced. What these women have is a knack for communicating that opens doors and gives them influence. Gleaning from powerful research, best-selling author and life strategist Valorie Burton unearths practical insights you can put to work in your life immediately.

This is not soft-on-crime, feel-good philosophy, but rather a concrete effort to bring justice and healing to everyone involved in a crime. In The Little Book of Restorative Justice, Howard Zehr, the father of restorative justice and is known worldwide for his pioneering work in transforming understandings of justice, first explores how restorative justice is different from criminal justice. Then, before letting those appealing observations drift out of reach into theoretical space, Zehr presents restorative justice practices.