Social Business

Merchants of Doubt has been praised—and attacked—around the world, for reasons easy to understand. This book tells, with “brutal clarity” (Huffington Post), the disquieting story of how a loose-knit group of high-level scientists and scientific advisers, with deep connections in politics and industry, ran effective campaigns to mislead the public and deny well-established scientific knowledge over four decades.

We've combed through hundreds of Harvard Business Review articles and selected the 10 most important ones to help you speak confidently in front of a group and connect with audiences of any size. This book will inspire you to: feel more confident when it's your turn to present; understand how to persuade, motivate, and change minds; frame your message so people really listen; gain your audience's trust by being more authentic; use visuals and data more effectively; learn to be more charismatic; and infuse your day-to-day communication with storytelling.

What's true for training great trial lawyers is true for all winning presenters. According to renowned trial attorney and best-selling author Gerry Spence, presenting a case before decision makers is not simply a technique, but an occasion for summoning your deepest reserves to advocate on behalf of something crucial.

Is there a hidden part of you that no one else sees? Do you have a vivid inner world of thoughts and emotions that your peers and loved ones can't seem to access? Have you ever been told you're too quiet, shy, boring, or awkward? Are your habits and comfort zones questioned by a society that doesn't seem to get you? If so, you might be an introvert. On behalf of those who have long been misunderstood, rejected, or ignored, fellow introvert Jenn Granneman writes a compassionate vindication.

The Perfect Story will help you take your stories and make them perfect. Learn how to take any story and make it perfect--from storytelling expert Karen Eber, whose TED Talk on the subject has nearly two million views.

Transformez vos conversations en maîtrisant l'art de converser et créez des liens plus forts. Dans un monde où la première impression et les relations comptent, votre capacité à engager la conversation ouvre la voie à des opportunités durables. Que ce soit à un événement de réseautage ou dans un cadre professionnel, une conversation efficace est indispensable.

Now in a second edition, this classic book shows how to make conversations generative and productive rather than critical and destructive so people, organizations, and communities flourish. This edition has been revised throughout with new examples; updates on the latest supporting research in neuroscience, positive science, and positive psychology; and a discussion guide. It also features a new chapter on what the authors call tuning in: cultivating awareness of how our physical and mental state affect our perceptions, emotions, and thoughts as we engage in conversation.

This book is not just another public speaking and presenting skills book. It is not just a book of tips. This is the ultimate system for public speaking and presenting, whatever the situation.

This book is a guide for leaders seeking to build a community, to strengthen the community they already have, or who may not think of themselves as community leaders but who are envisioning a group they hope to create. These communities can be formal, with official memberships and administrations, or informal, tied by shared values and commitments.

Bixby Alexander Tam (nicknamed “Bat”) is about to start fourth grade—and unfortunately for him, everything is changing: There's a new teacher, a new classroom, new seats…and new rules. Mr. Grayson, Bat’s third grade teacher, had a lovable class rabbit named Babycakes who Bat could visit anytime he needed a break. But Mr. Peña does not have a class rabbit. In fact, Mr. Peña doesn't believe in class pets at all. And for Bat, that’s one change too many.

Do you dream of being a full-time artist? This friendly, practical guide shows you how to make your dream a reality, with expert advice on everything from writing a business plan to pricing your work and raising your profile as an artist. Learn how to start taking commissions and ensure your long-term success.

If your answer to any of the following questions is yes, listen to this book now. Eliminate those communication breakdowns! 1. Have you ever inserted your foot into your mouth? 2. Have you ever wished you could take back something you said to a colleague? 3. Have you ever communicated in a defensive manner?

The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

Among the many pieces of expert advice in The Essentials of Persuasive Public Speaking is this nugget: "To capture attention, define a problem that keeps listeners up at night." Wyeth may as well be talking about the audiobook itself - for nothing keeps us up at night like the prospect of giving a speech in the morning. In this brief and lucid guide to presenting, Wyeth counsels how to calm a thumping heart and reveals techniques on preparation, delivery, and visual aids as he gives you vivid stories and rubber-meets-the-road advice.

In a world increasingly ruled by numbers and algorithms, award-winning journalist Chris Jones makes a compelling case for a more personal approach to analytical thinking​. The Eye Test is a necessary course correction, a call for a more balanced, personal approach to problem-solving. Award-winning journalist Chris Jones makes the case for the human element - for what smart, practiced, devoted people can bring to situations that have proved resistant to analytics.

We live in a world of stuff. We dispose of most of it in as little as six months after we receive it. The byproducts of our quest to consume are creating an environmental crisis. Aja Barber wants to change this - and you can, too. In Consumed, Barber calls for change within an industry that regularly overreaches with abandon, creating real imbalances in the environment and the lives of those who do the work - often in unsafe conditions for very low pay - and the billionaires who receive the most profit.

His good friend Mark Twain dubbed him "St. Andrew." British Prime Minister William Gladstone called him an "example" for the wealthy. Such terms seldom apply to multimillionaires. But Andrew Carnegie was no run-of-the-mill steel magnate. At age 13 and full of dreams, he sailed from his native Dunfermline, Scotland, to America. Here, in one volume, are two impressive works by Andrew Carnegie himself: his autobiography and The Gospel of Wealth, a groundbreaking manifesto on the duty of the wealthy to give back to society all of their fortunes.

Throughout history, a powerful force has hindered the growth of human welfare and happiness. It is more powerful than the Mafia or the military. It has global catastrophic effects and can be found anywhere from the world's most powerful boardrooms to your local bar. It is human stupidity. Carlo M. Cipolla, noted professor of economic history at the UC Berkeley, created this vitally important book in order to detect and neutralize its threat.

Welcome to the age of behavioral addiction - an age in which half of the American population is addicted to at least one behavior. We obsess over our emails, Instagram likes, and Facebook feeds; we binge on TV episodes and YouTube videos; we work longer hours each year; and we spend an average of three hours each day using our smartphones. Half of us would rather suffer a broken bone than a broken phone, and Millennial kids spend so much time in front of screens that they struggle to interact with real, live humans.

In this irreverent and illuminating audiobook, acclaimed writer and scientist Leonard Mlodinow shows us how randomness, chance, and probability reveal a tremendous amount about our daily lives, and how we misunderstand the significance of everything from a casual conversation to a major financial setback. As a result, successes and failures in life are often attributed to clear and obvious causes, when in actuality they are more profoundly influenced by chance.