Social Business

This 2006 revision - edited by a longtime consultant to Dale Carnegie & Associates, Inc., and the editor in charge of updating How to Win Friends and Influence People - is the definitive one for our era. While up to date in its language and points of reference, Public Speaking for Success preserves the full range of ideas and methods that appeared in the original, including Carnegie's complete speech and diction exercises, which follow each chapter, as the author originally designated them.

Would you like to be able to draw people towards you like a magnet? This book is NOT just another communication book and is NOT just a book of tips. This is the ultimate communication system for talking to anybody, anywhere, and in any situation. Using the scientific principles of communication and ©POWER2MIND technology, it will have you talking and communicating to anyone with confidence, charm, and conviction, rapidly and naturally.

Go Live! Turn Virtual Connections into Paying Customers helps listeners understand and take advantage of several online tools to boost their sales and increase their revenue. Accomplished salesperson, consultant, and online personality Jeffrey Gitomer describes how tools like Facebook Live and podcasting can drive sales and help you connect with your customers.

From the bestselling author of The Bomber Mafia: discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior. The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and...

Have you ever been called upon to speak at an event and the mere thought of doing it is giving you sleepless nights? Do you want to learn how to captivate a crowd with ease just like the pros? Are you looking to make your mark in the world of public speaking but have no clue where to begin? Whether you are speaking as the best man at your friend’s wedding, leading a presentation by your team at the next board meeting, or speaking to an audience of eager people, this book is just what you need.

Sun Tzu's Art of War for Women helps women find the peaceful path to success through strategies made famous in the ancient Chinese text, The Art of War. Female wisdom, or common sense, is about avoiding needless confrontation, conserving energy for the things that matter, and seeking an outcome in which everyone wins. And for women, as for Sun Tzu, success doesn't come simply from knowing what to do, but from knowing who you are.

Since taking over TED in the early 2000s, Chris Anderson has shown how carefully crafted short talks can be the key to unlocking empathy, stirring excitement, spreading knowledge, and promoting a shared dream. Done right, a talk can electrify a room and transform an audience's worldview. Done right, a talk is more powerful than anything in written form.

Our ability to foresee and protect against natural catastrophes has never been greater; yet we consistently fail to heed the warnings and protect ourselves and our communities, with devastating consequences. What explains this contradiction? In The Ostrich Paradox, Wharton professors Robert Meyer and Howard Kunreuther draw on years of teaching and research to explain why disaster preparedness efforts consistently fall short.

The biggest problem that most entrepreneurs have isn't creating an amazing product or service; it's getting their future customers to discover that they even exist. Every year, tens of thousands of businesses start and fail because the entrepreneurs don't understand this one essential skill: the...

We're trying to get something done that really matters to us. To do this we need to work with others. But these others include people we don't agree with or like or trust, so working with them seems impossible - like collaborating with the enemy. What can we do?

The Antidote is a series of journeys among people who share a single, surprising way of thinking about life. What they have in common is a hunch about human psychology: that it’s our constant effort to eliminate the negative that causes us to feel so anxious, insecure, and unhappy. And that there is an alternative "negative path" to happiness and success that involves embracing the things we spend our lives trying to avoid.

A seminal and controversial figure in the history of political thought and public relations, Edward Bernays pioneered the scientific technique of shaping and manipulating public opinion, which he famously dubbed the "engineering of consent". During World War I, he was an integral part of the US Committee on Public Information, or CPI, a powerful propaganda apparatus that was mobilized to package, advertise, and sell the war to the American people as one that would "Make the World Safe for Democracy".

Learn how small changes can make a big difference in your powers of persuasion with this New York Times bestselling introduction to fifty scientifically proven techniques for increasing your persuasive powers in business and life. Every day we face the challenge of persuading others to do what...

Setting down his thoughts on swordplay, on winning, and on spirituality, legendary swordsman Miyamoto Musashi intended this modest work as a guide for his immediate disciples and future generations of samurai. He had little idea he was penning a masterpiece that would be eagerly devoured by people in all walks of life centuries after his death.

This special edition of A Book of Five Rings contains one hour of traditional Japanese flute (shakuhachi) and 43 minutes of music by traditional japanese ensemble. The music appears track by track at the end of the two and a half hour audiobook and is included as wonderful compliment to this dynamic and elegant listening experience. Legendary 17th-century swordsman Miyamoto Musashi’s exposition of sword fighting, strategy, and Zen philosophy.

Do you want to become your own best version? Do you want to showcase your charismatic, authentic self so that you attract people and become popular? If so, this book How to Be Charismatic, Develop Confidence, and Exude Leadership: The Miracle Formula for Magnetic Charisma, Defeating Anxiety, and Winning at Communication is the right book for you!

Unlike traditional marketing mediums, social media doesn’t swallow a huge chunk of your advertising and promotion budget. You don’t need to create cost-intensive and ineffectual marketing plans that leave you broke. All you need is some creativity, perceptiveness, and an intuitive understanding about your audience’s needs. More than sharp business acumen, you need a human touch. Social media gives your brand a human angle without breaking the bank.

Avez-vous parfois le sentiment de passer à côté de votre vie ? L'impression de ne pas donner le meilleur de vous-même ? Tout commence par vos habitudes. Après trois années de recherches et d'écriture, Onur Karapinar explique comment la mise en place de petites habitudes permet de grandes réussites sur le long terme. Quelques minutes par jour permettent alors de sortir des boucles stériles et de réorienter son énergie.

Want to learn how to make people laugh out loud? How to Make People Laugh is a book that targets regular comedians, such as you and me. It does not try to transform you into a professional comedian. Instead, it puts comedy in the spotlight of everyday life. With this book, you will learn techniques that you can easily incorporate at parties or even in regular banter with friends and colleagues.

Aimed at emerging as well as established social entrepreneurs, for-profit leaders who want to introduce an element of social responsibility into their companies, and nonprofit organizations who want to increase their stability by generating income, The Art of Social Enterprise is the definitive guide to doing well while doing good.