Social Business

Readability, aesthetics, and argumentation are intertwined. Ryan McCarl shows how litigation documents that are easier and more pleasant to read are more likely to persuade judges and other busy readers. The book also discusses parts of legal writing that many guides overlook, including sentence mechanics, writing technology, and typography.

"Citizens" opens up a new way of understanding ourselves and shows us what we must do to survive and thrive – as individuals, as organisations, as nations, even as a species. Jon Alexander's consultancy, the New Citizenship Project, has helped revitalise some of Britain's biggest organisations such as the Co-op, The Guardian and the National Trust. Here, with the New York Times bestselling writer Ariane Conrad, he shows how human history has moved from the Subject Story of kings and empires to the current Consumer Story.

Vivimos rodeados de palabras, inmersos en un tráfico constante de expresiones que se producen en un mundo que es diálogo por naturaleza. Sin embargo, pocas veces nos detenemos a pensar en el poder que nos confiere el habla. Un buen discurso es la clave del éxito. Saber hablar es, desde su primera publicación en 2008, un referente entre los libros sobre comunicación oral, concebida esta comomotor de las relaciones interpersonales, sociales, económicas y profesionales, en un tiempo en el que impera el dominio de la palabra.

What was a Buddhist monk doing at the 2014 World Economic Forum in Davos lecturing the world's leaders on mindfulness? Why do many successful corporations have a chief happiness officer? What can the chemical composition of your brain tell a potential employer about you? In the past decade, governments and corporations have become increasingly interested in measuring the way people feel: the Happiness index, Gross National Happiness, well-being and positive psychology have come to dominate the way we live our lives.

If you want to learn how to improve your leadership skills and discover the secrets behind a successful leader, give this audiobook a listen to find out how emotional intelligence can help you.

Top speechwriter Simon Lancaster explains that the secret of brilliant communication is all about making connections. Whether in speech or in writing, at a networking event or in an email, at work or at home, the best communicators find ways of connecting with their audiences. More than that, they are able to connect the personal with the universal, the past with the present, the abstract with the everyday, the visual with the verbal, the moral with the mundane.

From Nobel Prize winner and bestselling author of Banker to the Poor, a vision of an emerging new economic system that can save humankind and the planet Muhammad Yunus is one of the modern world’s most trenchant social critics. In A World of Three Zeros, he declare it’s time to admit that...

With more than a decade of success bringing companies and organizations together to the benefit of both, Tynesia Boyea-Robinson is an expert in helping business leaders and managers leverage social impact for increased business profits. In The Social Impact Advantage, she offers tools, resources, and insights to help you successfully navigate the modern business climate in an authentic way.

We've combed through hundreds of Harvard Business Review articles and selected the 10 most important ones to help you speak confidently in front of a group and connect with audiences of any size. This book will inspire you to: feel more confident when it's your turn to present; understand how to persuade, motivate, and change minds; frame your message so people really listen; gain your audience's trust by being more authentic; use visuals and data more effectively; learn to be more charismatic; and infuse your day-to-day communication with storytelling.

Conflict at Work will show you how to step up to difficult issues and conflicts and get the results you need and want. Conflict at Work is different from any other self-help book because it provides you with an array of tools. You can build a plan that fits you perfectly and I promise that if you do, you will get the results you need and want. People miss opportunities every day to win at work. You don’t have to be one of those people. You can begin now living with less stress and performing at your best.

Chaque jour, vous devez négocier. Que se passera-t-il demain ? Allez-vous gagner ou perdre ? Si vous souhaitez augmenter vos chances de gagner, donnez-vous une longueur d’avance et écoutez ce livre. Que vous vouliez influencer un client, un fournisseur, un enfant, un employé ou votre conjoint, vous trouverez dans cet ouvrage des réponses aux questions que vous vous posez depuis longtemps. Voici enfin regroupées dans un volume intéressant, facile à comprendre et rempli de trucs, les bases du succès interpersonnel. Vous aurez à négocier demain... Êtes-vous prêt ?

Propaganda, an influential book written by Edward L. Bernays in 1928, incorporated the literature from social science and psychological manipulation into an examination of the techniques of public communication. Propaganda explored the psychology behind manipulating masses and the ability to use symbolic action and propaganda to influence politics, effect social change, and lobby for gender and racial equality.

Harvard University professor and U.S. Intelligence Science Board member J. Richard Hackman reveals how to make teams more effective in solving hard, complex problems in intelligence work and other challenging, high-pressure areas.

Every day, we make decisions on topics ranging from personal investments to schools for our children to the meals we eat to the causes we champion. Unfortunately, we often choose poorly. The reason, the authors explain, is that, being human, we are all susceptible to various biases that can lead us to blunder. Our mistakes can make us poor and unhealthy. We often make bad decisions about education, personal finance, health care, family, and the environment.

THE NEW YORK TIMES BOOK REVIEW EDITORS’ CHOICE By an award-winning technology reporter for The Wall Street Journal, a behind-the-scenes look at the manipulative tactics Facebook used to grow its business, how it distorted the way we connect online, and the company insiders who found the...

This all-time classic is still perhaps the most prestigious and influential book of strategy in the world, as eagerly studied in Asia by modern politicians and executives as it has been by military leaders since ancient times. As a study of the anatomy of organizations in conflict, The Art of War applies to competition and conflict in general, on every level from the interpersonal to the international. Its aim is invincibility, victory without battle, and unassailable strength through understanding the physics, politics, and psychology of conflict.

Did you know that everything is negotiable? Unfortunately, most people are poor negotiators, and the number one reason why can be traced back to early childhood. This audio series can help you change that. Whether you are trying to influence or negotiate with your largest client, boss, spouse or even one of your children—you need to be skillful. Do you think it might help to be better at reading body language?

What’s coming next for today’s workforce, and the companies behind them? For those eager and willing to adapt, the possibilities are nearly endless, says author Gerard Szatvanyi. Recent advances in technology have led to new trends, and this global transformation holds tremendous potential. Nearly every industry will be impacted, and organizations that set the right vision could benefit from breaking into new markets and creating specialized niches.

A funny and touching story about how to deal with the struggles of adulthood, how to live a good life, and how money can complicate it all. Money Sucks is the culmination of those discussions, rumination on the haves and the have-nots and a frank, thought-provoking look at some of the toughest questions life throws our way: What makes us happy? How much is enough? Funny and inspiring in equal measures, it’s a must-listen for anyone who cares about the future of their children, grandchildren, and the friends and family they love.

Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference. The Dragonfly Effect shows you how to tap social media and consumer psychological insights to achieve a single, concrete goal.