Social Business

In this illuminating fable, productivity expert Josh Kaufman explores the uncertainty and fear inherent in facing down any ambitious challenge, from starting a new business to completing a work of art. The risks involved can never be eliminated, but they can be understood, anticipated, and mitigated. Armed with an adventurer's insights into tackling unknown and fearsome challenges, you can tame a project of epic proportions. How to Fight a Hydra is an essential handbook for artists, creative professionals, and entrepreneurs tired of ignoring the call to adventure.

Invisible Influence reveals the cognitive science behind why people say yes, and shows you how to engineer that moment without pressure, manipulation, or force. Rich Carr guides you through the exact system top professionals use to prepare conversations where adoption feels natural, voluntary, and permanent.

The Social Media Bible is a comprehensive social media resource that will teach corporate, small business, and non-profit marketers strategies for using social media to reach their desired audiences with power messages and efficiency. This revised 3rd edition (2012) addresses technology updates to the iPad, apps, Foursquare, and other geotargeted networks.

Race, Work, and Leadership is a rare and important compilation of essays that examines how race matters in people's experience of work and leadership. What does it mean to be Black in corporate America today? How are racial dynamics in organizations changing? How do we build inclusive organizations?

> Talk Less, Say More is a revolutionary guide to 21st-century communication skills that will help you to be more influential and make things happen in our distracted, attention-deficit world. It's loaded with specific tips and takeaways to ensure that you're fully heard, clearly understood, and trigger positive responses in any business or social situation.

Have you ever felt invisible? Taken advantage of? Reluctant (or unable) to articulate what you really want? If so, join the club. The Nice Girls Club. Nice girls - that's right, girls - are those who are more concerned with pleasing others than with addressing their own needs and who haven't yet learned how to overcome the childhood messages and cultural stereotypes that are keeping them from getting their voices heard, their needs met, and the lives they want.

¿Qué diferencia a quienes hacen algo especial en la vida de quienes no lo hacen? Fuera de serie explora las curiosas historias de los grandes jugadores de fútbol; bucea en la peculiar infancia de Bill Gates; busca qué convirtió a los Beatles en el mejor grupo de rock; y se pregunta qué distingue a los pilotos que estrellan aviones de los que no. A través de su viaje por el mundo de los «fuera de serie», los mejores, los más brillantes y famosos, nos convence de que nuestro modo de pensar en el éxito es erróneo.

A good idea not shared or understood by others is a shame. A brilliant idea not shared and understood is a tragedy. Public speaking is so much more than the courage to stand in front of a group and talk. For a presentation to be powerful, it must have the right amount of content, organized in a memorable way for both speaker and audience, delivered with power, warmth, and charisma, and it must be spoken in the language of the audience.

Do you want your business processes to be more efficient and deliver greater quality products? Do you often look at how your organization functions and wish things could be better? Lean Six Sigma is much more than just a one-off event that an organization can use to make more money. If you want to satisfy your customers, improve your business processes, increase your revenue, and minimize costs, then you need to learn about Lean Six Sigma.

The inside story, told with “insight, perspective, and stellar reporting,” of how an unassuming civil servant created trillions of dollars from thin air, combatted a public health crisis, and saved the American economy from a second Great Depression (Alan S. Blinder, former Vice Chair of...

"After listening to Amy McFadden's narration of this exposé, salmon croquettes may never taste the same. McFadden uses a podcaster- style of storytelling, friendly and righteous, to animate the history of farmed salmon's calculated rise to prominence."- AudioFile A Pulitzer Prize-winning...

Addressing the distinctive communication skills expected of attorneys - and based on three decades of experience coaching lawyers - this manual of practical, useful solutions integrates cutting-edge discoveries in human factors, linguistics, neuroscience, gesture studies, and sports psychology. These techniques will transform any attorney into a more confident speaker, whether addressing colleagues in a conference room, counseling clients in a boardroom, or presenting a CLE in a ballroom.

心理学者にしてノーベル経済学賞受賞者の著者が、直感的「速い思考」と理性的な「遅い思考」という二つのシステムを前提に、人間が判断を行うメカニズムといかに錯覚に基づき行動するかを解き明かす。

Readability, aesthetics, and argumentation are intertwined. Ryan McCarl shows how litigation documents that are easier and more pleasant to read are more likely to persuade judges and other busy readers. The book also discusses parts of legal writing that many guides overlook, including sentence mechanics, writing technology, and typography.

The different ways that social change happens, from unleashing to nudging to social cascades. How does social change happen? When do social movements take off? Sexual harassment was once something that women had to endure; now a movement has risen up against it. White nationalist sentiments, on the other hand, were largely kept out of mainstream discourse; now there is no shortage of media outlets for them. In this book, with the help of behavioral economics, psychology and other fields, Cass Sunstein casts a bright new light on how change happens.

Many musical artists fail to utilize social media effectively, finding it confusing or overwhelming. They create a few posts, don’t see results, and immediately give up. But there are strategies to follow that have been tried and tested by musicians like you. These methods will help you get your name out there, monetize music, and find heights of success you never imagined. Music Business & Marketing Accelerator Using Instagram is a resource for any singer, songwriter, rapper, or producer who wants to make a splash on the internet.

Don't pack anxiety in your suitcase! Listening to Tanzania - Culture Smart! before you go, will ease your travel, help you to make friends, and avoid confusion. Tanzania - Culture Smart! will help you to understand local manners, customs, and laws. Tanzania - Culture Smart! goes the extra mile to help you brush up on your cultural small talk and will make you confident in leaving your comfort zone far behind.

Everyone is always changing the world. What we do and how we do it affects our family, friends and colleagues, for better or for worse. But some people change the world more than others. Some succeed because they are geniuses, some because they are lucky and some because they are rich and powerful. But you do not need to be a genius, lucky, rich or powerful to have a profound impact on our world. All you need is an idea and the determination to make it happen.

Maybe you’re trying to make new friends, get that job promotion, be a charismatic leader, or get lucky in love. Do you want to become more than just another one of the crowd? Effective communication verbally, physically, and online will open these doors for you. Through a series of engaging and practical exercises, you'll learn how to banter and build rapport with anyone you meet. You'll discover the secrets of confident body language, effective listening, and engaging storytelling.

From Nobel Prize winner and bestselling author of Banker to the Poor, a vision of an emerging new economic system that can save humankind and the planet Muhammad Yunus is one of the modern world’s most trenchant social critics. In A World of Three Zeros, he declare it’s time to admit that...