Social Business

Social Engineering: The Art of Human Hacking does its part to prepare you against nefarious hackers. Now you can do your part by putting to good use the critical information this audiobook provides.

Based on a far-reaching study of thousands of individuals, Finding Flow contends that we often walk through our days unaware of and out of touch with our emotional lives. Our inattention makes us constantly bounce between two extremes: During much of the day, we live filled with the anxiety and pressures of our work and obligations, and during our leisure moments, we tend to live in passive boredom.

At the end of 2008, Ford Motor Company was just months away from running out of cash. With the auto industry careening toward ruin, Congress offered all three Detroit automakers a bailout. General Motors and Chrysler grabbed the taxpayer lifeline, but Ford decided to save itself. Under the leadership of charismatic CEO Alan Mulally, Ford had already put together a bold plan to unify its divided global operations, transform its lackluster product lineup, and overcome a dys­functional culture of infighting, backstabbing, and excuses.

Communication should be clear and concise, and we should get to the point quickly. The problem is we don’t always know how to do this. What does it mean to be concise? How can a complex topic be summarized in just a few lines? This award-winning book is a step-by-step guide for clear, concise communication in everyday work conversations. Being concise is not about trying to condense all the information into 60 seconds. It is about having clear intent, talking about one topic at a time, and focusing on solutions instead of dwelling on problems.

In this New York Times bestseller, a young and successful entrepreneur makes the case that politics has no place in business, and sets out a new vision for the future of American capitalism. There’s a new invisible force at work in our economic and cultural lives. It affects every...

What if the conflicts in our lives—from personal disagreements to workplace tensions to global divisions—all stem from the same root cause? The Anatomy of Peace shows how our biases and behaviors perpetuate cycles of conflict and, more importantly, how we can break free from these patterns to create lasting peace and meaningful change.

Grace Kinsella is social. But she likes the anonymity of being a blue bird on Twitter, where she can shoot arrows of pithy filth at her favorite movie star. Virtual love is right up her alley. Vaughn Asher is dominant. But only in private. A former child actor turned mega-movie action hero, Vaughn knows how to navigate a world filled with paparazzi, avoid the tabloids, and have his fun, too.

Obtenir un MBA (Master of Business Administration) est cher et pas toujours rentable. C'est ce constat qui a poussé Josh Kaufman à créer le site web PersonalMBA.com (devenu rapidement une référence) comme une alternative possible aux formations proposées dans les écoles de commerce. Sur son site, il partage sa liste de lecture des meilleurs livres de business à dévorer et il explique de manière simple les concepts et les principes à connaître pour réussir sa carrière ou son entreprise.

Marketing your business through social media isn't an option these days - it's absolutely imperative. In this new edition of the best-selling Social Media Marketing All-in-One for Dummies, you'll get comprehensive, expert guidance on how to use the latest social media platforms to promote your business, reach customers, and thrive in the global marketplace.

Do you dream of being a full-time artist? This friendly, practical guide shows you how to make your dream a reality, with expert advice on everything from writing a business plan to pricing your work and raising your profile as an artist. Learn how to start taking commissions and ensure your long-term success.

While free markets have brought positive change, traditional capitalism cannot solve problems of inequality and poverty because of its view of people as solely profit-driven. In fact, humans have other drives and passions, including spiritual, social, and altruistic.

In The Myth of the Nice Girl, Fran Hauser deconstructs the negative perception of "niceness" that many women struggle with in the business world. If women are nice, they are seen as weak and ineffective, but if they are tough, they are labeled a bitch. Hauser proves that women don't have to sacrifice their values or hide their authentic personalities to be successful.

From the #1 New York Times bestselling author of Young Forever, uncover the powerful web of corporate interests that are hijacking our food, our health—and our future. “A roadmap to reclaiming our vitality.” —from the foreword by Dr. Casey Means, author of Good Energy This is not a diet...

Emotions are inseparable from how we humans think, choose, and act. In Emotional Design, cognitive scientist Don Norman shows how the principles of human psychology apply to the invention and design of new technologies and products. In The Design of Everyday Things, Norman made the definitive case for human-centered design, showing that good design demanded that the user's must take precedence over a designer's aesthetic if anything, from light switches to airplanes, was going to work as the user needed.

As a response to the increasing violence in our culture, the widening ideological divides, and the growing gap in economic well-being, there is greater awareness that a deeper sense of community is desperately needed. But even as we acknowledge the need to build community, the dominant on-the-ground practices about how to engage people, civically and organizationally, remain essentially unchanged. We still believe community is built with better messaging, more persuasion, and social events for people to get to know each other better. All of which is naïve.

Simply broadcasting a message to millions by social media accomplishes little for most businesses. Dan S. Kennedy and Kim Walsh Phillips are here to tell it like it is: If you're not focusing on converting social media traffic into sales, you might as well set your money on fire. Kennedy and Walsh Phillips teach you the customer-getting, sales-boosting direct-response strategies you must employ with every social media campaign so you can stop accepting non-monetizable "likes" and "shares" as a return on your time.

Business is just like any sector or topic, with its own language, customs, codes, and terminologies. Different aspects of business can have their own distinctive terminology, which can also overlap. In 30 Days to a More Powerful Business Vocabulary, author Dan Strutzel presents over 500 words and short expressions from a variety of different business categories.

Whether it's a manager who keeps moving the goal posts, an uncooperative colleague, negative friend, or critical family member, some people are just plain hard to get along with. Often, your immediate response is to shrink or sulk, become defensive or attack. But there are smarter moves to make when dealing with difficult people. This book explains how to cope with a range of situations with difficult people and to focus on what you can change.

Explore the revolutionary impact of AI on social media marketing and discover key trends that are shaping the future. From automating content creation and audience engagement to optimizing advertising strategies, this resource provides actionable insights to elevate your marketing game. Understand why integrating AI is crucial for generating income online and learn how businesses and creators are monetizing their social platforms effectively. Discover essential AI tools designed to streamline your marketing efforts, enhance customer engagement, and analyze performance metrics.

Managing up helps you build the sort of relationships that foster more communication, collaboration, cooperation, and understanding between people at different levels of power, with a variety of perspectives and skills. Managing Up is your personal manual for building this vital skill so you can begin building your best future. Real-world strategies give you a set of actionable steps, supplemented by expert advice from a top leadership consultant that helps you get on track to advancement.