Social Business

The S.U.M.O Guy returns with a fun, fast-paced guide to gaining confidence and getting the most out of dealing with other people. With his trademark wit and good humour, Paul McGee arms you with 21 simple, proven methods for quickly building your communication muscle. Packed with priceless insights, expert advice, and skill-building exercises, How To Succeed With People gets you quickly up and running with the skills you need to communicate effectively with bosses, team members, customers, family, friends, neighbours...even complete strangers.

Did you ever wonder what kind of impression you leave on the people you meet? Have you ever been introduced to someone only to run out of things to say after the initial “hello”? Do you struggle with small talk and often find yourself in a “awkward silence” situation? Luckily, there are methods and techniques you can use to improve your small talk skills, boost your confidence, and make a great first impression every time.

The power of YouTube to connect with audiences cannot be denied. The platform has become more than just a video-sharing site and a creative outlet. It has turned into a powerful marketing tool to bring ideas, products, and services in front of a massive audience. It does not matter if the business is small, medium, or large, YouTube has leveled the playing field for everyone.

Two Harvard Business School professors synthesize 200 years of thought along with the latest research drawn from the biological and social sciences to propose a new theory, a unified synthesis of human nature. Paul Lawrence and Nitin Nohria have studied the way people behave in that most fascinating arena of human behavior - the workplace - and from their work they produce a book that examines the four separate and distinct emotive drives that guide human behavior.

This groundbreaking book is the first to both identify the wide range of political risks that global firms face and show investors how to effectively manage them. Written by two of the world's leading figures in political risk management, it reveals that, while the world remains exceedingly risky for businesses, it is by no means incomprehensible. The authors provide a wealth of unique methods, tools, and concepts to help understand political risk, showing when and how political risk analysis works - and when it does not.

The digital landscape has changed buyers’ habits. Sales professionals now need to develop relationships with decision-makers through social networks to reach them early in the decision making process. Social Selling provides a practical, step-by-step outline for harnessing the skills and techniques necessary to achieve this, including developing a high quality community, building trust, developing authority and influence, and connecting with changemakers. It also discusses enterprise implementation of a social selling strategy and much more.

What do Google, Snapchat, Tinder, Amazon, and Uber have in common, besides soaring market share? They're platforms - a new business model that has quietly become the only game in town. A platform, by definition, creates value by facilitating an exchange between two or more interdependent groups. So, rather than making things, they simply connect people. The advent of mobile computing and its ubiquitous connectivity have forever altered how we interact with each other. Yet, few people truly grasp the radical structural shifts of the last 10 years.

In What Universities Can Be, the high-profile educator Robert J. Sternberg writes thoughtfully about the direction of higher education in this country and its potential to achieve future excellence. Sternberg presents, for the first time, his concept of the ACCEL model, in which institutions of higher education are places where students learn to become Active Concerned Citizens and Ethical Leaders.

Joel Bakan's book is a brilliantly argued account of the corporation's pathological pursuit of profit and power. An eminent law professor and legal theorist, Bakan contends that the corporation is created by law to function much like a psychopathic personality whose destructive behavior, if left unchecked, leads to scandal and ruin. Despite the structural failings found in the corporation, Bakan believes change is possible and outlines a far-reaching program of concrete, pragmatic, and realistic reforms through legal regulation and democratic control.

Ready to captivate any room and inspire action with every word? Imagine delivering speeches that leave audiences spellbound, commanding attention the moment you speak. In this transformative book, renowned speaker trainer Gerard Grogans reveals the techniques that help you tap into your innate charisma and authenticity by discovering your unique "It" Factor.

From Nobel Prize winner and bestselling author of Banker to the Poor, a vision of an emerging new economic system that can save humankind and the planet Muhammad Yunus is one of the modern world’s most trenchant social critics. In A World of Three Zeros, he declare it’s time to admit that...

The Greek philosopher Heraclitus is the one who is credited with saying "The only thing that is constant is change." In the world of giving speeches this is especially true. One does not just suddenly become a great speaker. Rather, what happens is that we start to give speeches and gradually over time we get better at doing it. However, we'll never get any better at speaking in public if we don't know how to change.

Modern life throws endless choices and challenges your way. Without strong critical thinking skills, it’s easy to feel overwhelmed, make poor decisions, or miss opportunities. That’s why this book gives you a simple, step-by-step system to boost your mental clarity, starting with just 10 minutes a day. Whether you’re a professional, student, entrepreneur, or someone seeking better outcomes, this audiobook equips you with a practical skillset you can use for life.

You have started your own candle business; everything is going well...you’ve nailed down the perfect recipe and your candles are ready to sell. Then disappointment looms. No one, except family and friends, buys your candles. You never anticipated putting so much time and effort for no sales. Here’s the problem: If you don’t market your business properly, no one will buy from you, simply because they don’t know you exist. But with an array of digital and offline marketing strategies, you could exponentially increase your sales every month.

Everyone has secrets, and everyone is living a double life to some degree. The world is held up by lies; if everyone's secrets were to all be revealed tomorrow morning, civilization might collapse. To ascend the social hierarchies and achieve great power, you need to optimize and strategize rather than slogging and "working hard" every day of your life. This is counterproductive since it does not guarantee any beneficial results in the end. Nobody can succeed by following rules in the first place.

Not everyone is outgoing, polished, courageous, and loud. In this book you'll discover how you can be yourself and still crush it in your network marketing company. Be prepared to learn how introversion impacts your business, alternative strategies to get customers and recruits, and more....

Americans are taught to believe that upward mobility is possible for anyone who is willing to work hard, regardless of their social status. Yet it is often those from affluent backgrounds who land the best jobs. Pedigree takes listeners behind the closed doors of top-tier investment banks, consulting firms, and law firms to reveal the truth about who really gets hired for the nation's highest-paying entry-level jobs, who doesn't, and why.

Readability, aesthetics, and argumentation are intertwined. Ryan McCarl shows how litigation documents that are easier and more pleasant to read are more likely to persuade judges and other busy readers. The book also discusses parts of legal writing that many guides overlook, including sentence mechanics, writing technology, and typography.

Ben & Jerry's has always been committed to an insanely ambitious three-part mission: Making the world's best ice cream, supporting progressive causes, and sharing the company's success with all stakeholders: employees, suppliers, distributors, customers, cows, everybody. But it hasn't been easy. This is the first book to tell the full, inside story of the inspiring rise, tragic mistakes, devastating fall, determined recovery, and ongoing renewal of one of the most iconic mission-driven companies in the world.

Scott Page, a leading thinker, writer, and speaker whose ideas and advice are sought after by corporations, nonprofits, universities, and governments around the world, makes a clear and compellingly pragmatic case for diversity and inclusion. He presents overwhelming evidence that teams that include different kinds of thinkers outperform homogenous groups on complex tasks, producing what he calls "diversity bonuses".