Social Economics

Le premier livre sur le "Marketing Vidéo", tendance majeure du marketing. La vidéo est en train de devenir le format incontournable pour faire parler d'une marque ou d'une entreprise. Une étude Cisco estime que la vidéo représentera 82 % du trafic global d'Internet d'ici 2020, contre 70 % en 2015. Quant aux dépenses en publicité vidéo sur Internet, elles devraient passer de 9,90 milliards de dollars en 2016 à 28,08 milliards de dollars en 2020. Mais, concrètement, comment réaliser une vidéo de qualité à moindres coûts, et le plus simplement possible ?

An exuberant and insightful work of popular history of how streets got their names, houses their numbers, and what it reveals about class, race, power, and identity. When most people think about street addresses, if they think of them at all, it is in their capacity to ensure that the postman can deliver mail or a traveler won’t get lost. But street addresses were not invented to help you find your way; they were created to find you. In many parts of the world, your address can reveal your race and class.

In The Chile Project, Sebastian Edwards tells the story of how the neoliberal economic model came to an end in 2021, when Gabriel Boric was elected president, vowing that "If Chile was the cradle of neoliberalism, it will also be its grave." More than a story about one Latin American country, The Chile Project is a behind-the-scenes history of the spread and consequences of the free-market thinking that dominated economic policymaking around the world in the second half of the twentieth century—but is now on the retreat.

Before Columbus's fateful voyage in 1492, no European had ever seen, much less tasted, tobacco or chocolate. Initially dismissed as dry leaves and an odd Indian drink, these two commodities came to conquer Europe on a scale unsurpassed by any other American resource or product. A fascinating story of contact, exploration, and exchange in the Atlantic world, Sacred Gifts, Profane Pleasures traces the ways in which these two goods of the Americas both changed and were changed by Europe.

On any given night, more than half a million Americans and Canadians find themselves sleeping on the streets, in shelters, cars, and other places not meant for human habitation. Yet as this crisis continues to grow, it remains one of the least talked about—especially in churches. Kevin Nye introduces listeners to the Christ he’s met in tents, shelters, and drop-in centers. He demystifies homelessness by journeying into complex issues like affordable housing, mental illness, addiction, and more, while reimagining our theological approach to these matters.

Para Andrés Openheimer la educación, la ciencia, la tecnología y la innovación en la región latinoamericana es urgente, y la razón es simple: el XXI será el siglo de la economía del conocimiento.

Shortly after arriving in the White House in early 1933, Franklin Roosevelt took the United States off the gold standard. His opponents thought his decision unwise at best and ruinous at worst. But they could not have been more wrong. With The Money Makers, Eric Rauchway tells the absorbing story of how FDR and his advisors pulled the levers of monetary policy to save the domestic economy and propel the United States to unprecedented prosperity and superpower status.

The finance sector of Western economies is too large and attracts too many of the smartest college graduates. Financialization over the past three decades has created a structure that lacks resilience and supports absurd volumes of trading. The finance sector devotes too little attention to the search for new investment opportunities and the stewardship of existing ones, and far too much to secondary-market dealing in existing assets. Regulation has contributed more to the problems than the solutions.

In Connectography, visionary strategist Parag Khanna travels from Ukraine to Iran, Mongolia to North Korea, Pakistan to Nigeria, and across the Arctic Circle to explain the unprecedented changes affecting every part of the planet. He shows how militaries are deployed to protect supply chains as much as borders, and how nations are less at war over territory than engaged in tugs-of-war over pipelines, railways, shipping lanes, and Internet cables. The new arms race is to connect to the most markets.

Descended from families that created the United States, WASPs felt themselves stunted by a civilization that thwarted their higher aspirations at every turn. They were the original lost generation. Yet out of the neurotic ruins emerged a group of patriots devoted to public service and the renewal of society. In a study of the WASP revolution in American life, Michael Knox Beran brings the stories of Henry Adams and Henry Stimson, Learned Hand and Vida Scudder, John Jay Chapman and Gertrude Vanderbilt Whitney to life.

In this passionate manifesto for Canadian renewal, business leaders Assaf, Hejazi, and Manget draw on interviews with over 100 thought leaders, politicians, CEOs, and union leaders to craft a new way of thinking about our national opportunities. Now that technology has democratized the tools of modern productivity, they argue, we need to shift our focus from tired old industrial strategies and protectionist policies to nurturing individual talent.

Há quinze anos que a economia de Portugal não cresce. Apesar da expansão nos anos de 1950 a 1973 e da segunda metade da década de 1980, assim como de uma evolução razoável após a intervenção da troika e antes da Covid-19, o PIB per capita estagnou desde 2005. Dado este comportamento medíocre, a economia portuguesa tem divergido face à média europeia e os indicadores sociais do país têm melhorado muito lentamente.

O presente ensaio actualiza uma radiografia crucial iniciada em 2010...

Few economists or historians write like McCloskey - her ability to invest the facts of economic history with the urgency of a novel, or of a leading case at law, is unmatched. She summarizes modern economics and modern economic history with verve and lucidity yet sees through to the really big scientific conclusion. Not matter, but ideas. Big books don't come any more ambitious or captivating than Bourgeois Equality.

In our daily lives, we're surrounded by wires, pipes, utility poles, cell phone towers, and myriad other infrastructure that facilitates almost everything we do. Even though these systems are essential, when was the last time you gave them much thought? In On the Grid, Scott Huler sets out to understand all of the systems that shape our society - from transportation, water, and garbage to the Internet coming through our cable lines.

Every year, the world’s farmers produce a lot of food for people to eat. Yet every night, millions of people around the world go to bed hungry. Why are people going without food when the earth is able to produce so much? Max Axiom and the Society of Super Scientists go on a fact-finding mission to discover the reasons behind food scarcity. Young listeners can join the team to find out why many people deal with food insecurity and learn ways that they can help.

Amid increasing hardship and limited employment options, poor urban youth are developing creative online strategies to make ends meet. Using such social media platforms as YouTube, Twitter, and Instagram, they're capitalizing on the public's fascination with the ghetto and gang violence. But with what consequences? Ballad of the Bullet follows the Corner Boys, a group of 30 or so young men on Chicago's South Side who have hitched their dreams of success to the creation of "drill music" (slang for "shooting music").

In 2010, pioneering sociologist Catherine Hakim shocked the world with a provocative new theory: In addition to the three recognized personal assets (economic, cultural, and social capital), each individual has a fourth asset - erotic capital - that he or she can, and should, use to advance within society. In this bold and controversial book, Hakim explores the applications and significance of erotic capital, challenging the disapproval meted out to women and men who use sex appeal to get ahead in life.

Vladimir Lenin’s 1916 essay "Imperialism: The Highest Stage of Capitalism", is a synthesis of Lenin's development of economic theories that Karl Marx formulated in Das Kapital. It attempts to account for the increasing importance of the global market in the 20th century. Lenin contends that colonialism and the First World War were the consequences of the global spread of the capitalist economy.

Analysis of the Egyptian social and economic conditions during the July era through cinematic production and direction after the July Revolution. Analysis of the scenario, dialogue and messages contained in the artistic works, analysis of the artistic production process, how these conditions were presented through cinema at that time, and why.

Taxing the Rich draws on unparalleled evidence from 20 countries over the last two centuries to provide the broadest and most in-depth history of progressive taxation available. Scheve and Stasavage explore the intellectual and political debates surrounding the taxation of the wealthy while also providing the most detailed examination to date of when taxes have been levied against the rich and when they haven't.