Social Engagement

In an opulent honeymoon suite in Watch Hill, Rhode Island’s most desirable wedding venue, 29-year-old Callie Holt is spending her wedding night lying in a bathtub shoveling down a pizza; her expensive white dress now splattered with sauce and her groom passed out in the next room. With her seven-hour-old marriage already imploded, Callie turns to the place of record–her phone–sifting through the photographic evidence of the past year to pinpoint where it all went wrong.

"There’s someone I want you to meet," Belle says, as a man draws up to her side. He’s tall with dark hair and stubble on his square jaw. He’s not exactly smiling, but the corner of his mouth curls upwards as he slides his hand around my daughter’s waist.

From a New York Times investigative reporter, this “authoritative and devastating account of the impacts of social media” (New York Times Book Review) tracks the high-stakes inside story of how Big Tech’s breakneck race to drive engagement—and profits—at all costs fractured the world, and is “an essential book for our times” (Ezra Klein).

Apply the seven universal elements of powerful stories to dramatically improve how you connect with customers and grow your business through social media channels.

Emily Hunt went missing from her affluent liberal arts school on graduation weekend. Her body was found floating in a river, and a quiet loner who most people on campus really didn’t know died by suicide. A tenuous link—one text—bound the two dead students together and was enough for law enforcement to close the case. But they got it wrong and now someone is determined to set it right.

Are you struggling to keep up with shifting algorithms? Unsure which platforms fit your brand or how to create content that truly connects? You're not alone. Social media can feel daunting, but with the right strategies, it becomes a powerful tool for growth.

Based on a far-reaching study of thousands of individuals, Finding Flow contends that we often walk through our days unaware of and out of touch with our emotional lives. Our inattention makes us constantly bounce between two extremes: During much of the day, we live filled with the anxiety and pressures of our work and obligations, and during our leisure moments, we tend to live in passive boredom.

Evelyn has been married to her husband for 40 years - 40 years since he slipped off her first wedding ring and put his own in its place. Delphine has seen both sides of love - the ecstatic, glorious highs of seduction, and the bitter, spiteful fury that descends when it’s over. James, a paramedic who works the night shift, knows his wife’s family thinks she could have done better; while Kate, partnered with Dan for a decade, has seen every kind of wedding - beach weddings, backyard weddings, castle weddings - and has vowed never, ever, to have one of her own.

To close the achievement gap, diverse classrooms need a proven framework for optimizing student engagement. Culturally responsive instruction has shown promise, but many teachers have struggled with its implementation—until now. In this book, Zaretta Hammond draws on cutting-edge neuroscience research to offer an innovative approach for designing and implementing brain-compatible culturally responsive instruction.

Being a great leader - one who drives massive passion, commitment and engagement - is within your reach. Follow the step-by-step plan in Employee Engagement 2.0 and prepare to be a great place to work.

Some fantasies are better left unsaid. Besides, I don’t need to act on my dirty dreams, not when my fiancé and I have the kind of after dark adventures others dream of — wild, daring and oh so frequent. I can’t risk losing him by voicing my deepest, dirtiest desire. But the hotter our role playing gets, the closer I come to telling him what I want most — him and his best friend at the same time. Until the night I do…

Now in a second edition, this classic book shows how to make conversations generative and productive rather than critical and destructive so people, organizations, and communities flourish. This edition has been revised throughout with new examples; updates on the latest supporting research in neuroscience, positive science, and positive psychology; and a discussion guide. It also features a new chapter on what the authors call tuning in: cultivating awareness of how our physical and mental state affect our perceptions, emotions, and thoughts as we engage in conversation.

How to Teach Anything takes what academics know about education and pedagogy and translates it all into real-world skills and techniques. The learning brain works in very predictable ways, and we can use this to our advantage. Whether you are a student, tutor, professor, teacher, or even TA, understand how information takes hold and becomes useful.

Explore the revolutionary impact of AI on social media marketing and discover key trends that are shaping the future. From automating content creation and audience engagement to optimizing advertising strategies, this resource provides actionable insights to elevate your marketing game. Understand why integrating AI is crucial for generating income online and learn how businesses and creators are monetizing their social platforms effectively. Discover essential AI tools designed to streamline your marketing efforts, enhance customer engagement, and analyze performance metrics.

Are you spending hours on content that no one sees—while others automate and grow? This isn't another AI hype book. It's a clear, tactical playbook designed for real marketers juggling real workloads—without the fluff. Learn how to train AI tools like ChatGPT, Jasper, and Canva to match your voice, plan smarter content, batch posts faster, write better ad copy, and analyze performance without burning out.

In Politics Is for Power, pioneering and brilliant data analyst Eitan Hersh shows us a way toward more effective political participation. Aided by political theory, history, cutting-edge social science, as well as remarkable stories of ordinary citizens who got off their couches and took political power seriously, this audiobook shows us how to channel our energy away from political hobbyism and toward empowering our values.

In an online and social media world, measurement is the key to success. If you can measure your key business relationships, you can improve them. Even though relationships are "fuzzy and intangible", they can be measured and managed - with powerful results. Measure What Matters explains simple, step-by-step procedures for measuring customers, social media reputation, influence and authority, the media, and other key constituencies.

The latest edition of Instagram for Business for Dummies puts you in the picture on how to showcase your product, craft your narrative, and gather insight into how your customers experience and react to your business. Presented in straightforward, practical language by three Instagram and marketing gurus, you'll swiftly go from setting up your account and profile to applying strategies for creating content that deliver super-engaged customers.

To have a thriving society, we need people and communities who are actively involved in civic life. For politicians, public servants, corporations, or planners to engage with communities in any positive way, they need to learn a new way of doing things.

In an increasingly crowded economic landscape, purpose gives you a powerful competitive advantage. But it does more than that. Finding and communicating an inspiring purpose will revitalize the entire organization, top to bottom. Purpose makes business more rewarding in every sense.