Social Evolution

Campaigns that Shook the World provides the inside story on a selection of the greatest campaigns of the past four decades, while narrating the development of the PR and communications business. The book provides the definitive case studies of nine campaigns - political, corporate and entertainment - from the 1970s to the present day.

Some 73,000 years ago, the Mount Toba supervolcano in toda's Indonesia erupted, releasing the energy of a million tons of explosives. So much ash and debris was injected into the stratosphere that it partially blocked the sun's radiation and caused global temperatures to drop for a decade. In this book, Donald R. Prothero presents the controversial argument that the Toba catastrophe nearly wiped out the human race, leaving only about a thousand to ten thousand breeding pairs of humans worldwide.

First published in 1981, Lawrence Freedman's The Evolution of Nuclear Strategy was immediately acclaimed as the standard work on the history of attempts to cope militarily and politically with the terrible destructive power of nuclear weapons. It has now been completely rewritten, drawing on a wide range of new research, and updated to take account of the period following the end of the cold war, covering all nuclear powers.

What do the thoughts of a ravenous tiger have to do with the evolution of America's legal system? How do the works of Jane Austen and Ludwig van Beethoven relate to corporal punishment? In The Law of the Land, Charles Rembar examines these and many other topics, illustrating the surprisingly entertaining history of US law.

A Pocket History of Human Evolution brings us up-to-date on the exploits of all our ancient relatives. Paleoanthropologist Silvana Condemi and science journalist François Savatier consider what accelerated our evolution: Was it tools, our "large" brains, language, empathy, or something else entirely? And why are we the sole survivors among many early bipedal humans? Their conclusions reveal the various ways ancient humans live on today - from gossip as modern "grooming" to our gendered division of labor - and what the future might hold for our strange and unique species.

Presented in homage to Brower's original thinking, Denial offers a powerful warning about the dangers inherent in our remarkable ability to ignore reality-a gift that will either lead to our downfall, or continue to be our greatest asset.

Evolutions brings to life the latest scientific thinking on the birth of the universe and the solar system, the journey from a single cell all the way to our human minds. Reawakening our sense of wonder and terror at the world around us and within us, Oren Harman uses modern science to create new and original mythologies.

In his new book The Strange Case of the Rickety Cossack, human paleoanthropologist Ian Tattersall argues that a long tradition of "human exceptionalism" in paleoanthropology has distorted the picture of human evolution. Drawing partly on his own career - from young scientist in awe of his elders to crotchety elder statesman - Tattersall offers an idiosyncratic look at the competitive world of paleoanthropology.

A forgotten, dark chapter of American history with implications for the current day, The Guarded Gate tells the story of the scientists who argued that certain nationalities were inherently inferior, providing the intellectual justification for the harshest immigration law in American history. Brandished by the upper-class Bostonians and New Yorkers - many of them progressives - who led the anti-immigration movement, the eugenic arguments helped keep hundreds of thousands of Jews, Italians, and other unwanted groups out of the US for more than 40 years.

Real persuasive power comes from focusing on creating context to fit the argument and audience. Communication and logic skills are a great power. You may think it’s only for those with the gift of gab or the highest IQs, but you don’t need to be a genius to learn.

Our human energy “blueprint” is in a constant state of flux as we grow and change. As our creative ability expands, and our ability to fulfill the potential for a peaceful, just, and sustainable world grows, knowing about the new Global Cycle we’re about to enter has never been more important.

In Born in Africa, Martin Meredith follows the trail of discoveries about human origins made by scientists over the last hundred years, recounting their intense rivalry, personal feuds, and fierce controversies, as well as their feats of skill and endurance. The results have been momentous. Scientists have identified more than 20 species of extinct humans. They have firmly established Africa as the birthplace not only of humankind but also of modern humans.

In her previous book, Stoned, Raden asked, “What makes a thing valuable?” In The Truth About Lies, she asks “What makes a thing real?” With cutting wit and a deft touch, Raden untangles the relationship of truth to lie, belief to faith, and deception to propaganda. The Truth About Lies will change everything you thought you knew about what you know, and whether you ever really know it.

Laurence Gonzales turns his talent for gripping narrative, knowledge of the way our minds and bodies work, and bottomless curiosity about the world to the topic of how we can best use the lessons of our evolutionary history to overcome the hazards of everyday life. He finds that natural laws profoundly affect our actions, and he reveals the hidden causes and costs of our behavior, whether as individuals or as a species whose decisions may be leading to darker times.

Around 250,000 people have had their genomes sequenced, and scientists expect that number to rise to one billion by 2025. Professor Steven J. Heine argues that the first thing we will do on receiving our DNA test results is to misinterpret them completely. Despite breathless (often lightly researched) media coverage about newly discovered "cancer" or "divorce" or "IQ" genes, the prospect of a DNA test forecasting how your life is going to turn out is vanishingly small.

This new book by Spencer Wells, the internationally known geneticist, anthropologist, author, and director of the Genographic Project, focuses on the seminal event in human history: mankind's decision to become farmers rather than hunter-gatherers.

The compelling story of the effect of Charles Darwin's book On the Origin of Species on a diverse group of American writers, abolitionists, and social reformers, including Henry David Thoreau and Bronson Alcott, in 1860.

Creative Evolution is a 1907 book by the French philosopher Henri Bergson. The work proposes a version of orthogenesis in place of Darwin's mechanism of evolution, suggesting that evolution is motivated by the “élan vital”, a vital impetus that may also be understood as a natural creative impulse. The book also developed concepts of time which influenced writers like Marcel Proust and Thomas Mann. Bergson's term "duration", for example, refers to an individual, subjective experience of time, as opposed to the mathematical, objectively measurable clock time.

"It's the animal in us," we often hear when we've been bad. But why not when we're good? Primates and Philosophers tackles this question by exploring the biological foundations of one of humanity's most valued traits: morality.In this provocative book, primatologist Frans de Waal argues that modern-day evolutionary biology takes far too dim a view of the natural world, emphasizing our "selfish" genes.

Approximately 200,000 years ago, as modern humans began to radiate out from their evolutionary birthplace in Africa, Neanderthals were already thriving in Europe - descendants of a much earlier migration of the African genus Homo. But when modern humans eventually made their way to Europe 45,000 years ago, Neanderthals suddenly vanished.