Social Impact Business

Three short years ago, when Chris Brogan and Julien Smith wrote their best seller, Trust Agents, being interesting and human on the Web was enough to build a significant audience. But now, everybody has a platform. The problem is that most of them are just making noise. In The Impact Equation, Brogan and Smith show that to make people truly care about what you have to say - you need more than just a good idea, trust among your audience, or a certain number of fol­lowers.

Data has never been more important to your success than it is today, yet you are surrounded with data you can’t trust and the overwhelming burden of fixing it. Everyone deserves data that helps - not hurts - their organization. This book is a must-listen for anyone tasked with solving data problems...or anybody who needs their efforts to succeed. Inside, you will find a precise definition of data value and why you should always focus on maximizing it, how to build early momentum with the Simple Virtuous Cycle, and more.

I have taken many students from feeling confused and doubtful to clear and confident. One of my students got working with me shortly after starting his podcast. Within his first six months, he had over 30,000 downloads! In Podcasting Marketing, you'll discover how to organically grow your subscribers in the thousands; how to use social media to grow your listeners on autopilot through positive ecosystems; 11 tricks to skyrocket engagement in your community; how to optimize your podcast for growth with analytics; and more.

Business communications expert Phil Harkins helps Fortune 500 companies drive growth and increase productivity with his proven strategies. Now, this updated edition of his communications classic provides the insight and expertise you need to seize the competitive edge in your own industry.

How you create a legendary school starting tomorrow. Have you ever wondered, why didn’t they teach me about this in school?

All the world's a stage, and the greatest role you'll ever get to play is you. As the 'Coach in Your Pocket', Diana Theodores shows you how to bring your fuller, authentic self forward to get great results for women at all levels of the career ladder. Whether you need to rouse your team, pitch to the board, influence stakeholders, give feedback, speak to one person or 1000 - you'll discover that you have everything you need to shine in every role you play. An irresistible invitation - to ignite your fire, grow your wings and lift off into your best personal performance.

Reports, emails, business plans, meeting minutes, journal articles, reviews, speeches and presentations: business writers have to write any or all of these, and write them well. Good business writing saves time, money and gives a positive and professional impression of you and your organisation - while poor written communications cause problems ranging from irritation through to complete project failure. But writing effectively for work is not a mysterious gift; it's a skill that can be learned....

Trying to use Facebook Ads to hit seven figures with your business? Ready to stop playing small with your marketing? Ready to get your brand in front of millions of people while maintaining your authenticity? Master the most effective and cost-efficient way to market and sell to your ideal customer using strategies that have been tested with over $18M in ad spend and $100M in generated revenue.

Sure, being the best sounds great. But simply being the best is no longer enough to position you at the front of the pack. You also need to be perceived as being the best. And that's why Perception is so important. With this book, authors Franziska Iseli and Christo Hall show you how to harness the power of perception to achieve success - whether you are leading a small business, trying to climb the career ladder, or simply working to achieve greater success in relationships and improve your personal life.

The 25 Minute Meeting goes beyond "cut to the chase" and shows you how to take back your work day with smarter planning and more productive action. Meetings have become a de facto way of working, and as they pile up and stretch to interminable lengths, they eat up our days and sink productivity - if they are poorly planned and run. Done well, meetings are short, sharp, productive affairs that provide critical time and space for the interactions that drive business forward.

Leadership is hard and can be overwhelming. We get triggered, hijacked and derailed under pressure. We overreact. We say something we regret. Sometimes we don’t say what we should. We struggle to recover. We feel perplexed by the emotional and relational complexities of leadership. We wonder whether we’re doing the right things in the right way.

If you are a CMO, aspire to be one, or work with one, this book is for you. Today's CMO has an opportunity to play a more important role and make a real impact on revenue. A dramatically changing business and marketing landscape is creating unprecedented challenges to the traditional role of the CMO. CMOs have additional pressure to demonstrate a return on investment and drive pipeline and revenue growth.

Does the idea of public speaking make you break out in a cold sweat and want to run as far from a podium as possible, or do you see it as an exciting opportunity to inspire and influence others through the artistry of your speech? In this audiobook, longtime master coach, performer, and founder of the No Fear Speaking System, Joe Yazbeck, will show you step-by-step how to create and deliver powerful presentations, master the artful science of public speaking, and deliver impact speeches.

In Command Your Brand: Grow Your Impact, Income And Influence In A New Media Landscape, you have the ultimate guide to transforming your expertise into a compelling podcast guesting strategy. Written by an industry insider who has cracked the code of the podcast game, this book is your ticket to harnessing the influential power of podcasting.

This is not your grandmother’s public speaking book (nothing against Grammy). Match the magic of storytelling with the science of cognition to conquer your public speaking obstacles, once and for all. With this 13-day, step-by-step guide, go from fearful to fearless, cautious to confident, uncertain to unlimited, all through the power of story. Become an undaunted, dynamic, and persuasive public speaker in just 13 days.

Communication is such a big part of our daily life. We are constantly being judged by everyone around us, based on what and how we’re talking to them. It happens unconsciously, but it’s still there. You are on the stand every single day, without even realizing it. Luckily, no one is born a good communicator - you need to mold yourself into one.

In this empowering audiobook, you'll embark on a transformative journey towards becoming a charismatic conversationalist. Whether you're in a professional setting, social gathering, or casual encounter, this guide will equip you with the tools and techniques to speak with impact and captivate your audience. Through insightful strategies and practical exercises, you'll learn how to overcome social anxiety, banish self-doubt, and project unwavering confidence.

Presentations have a disproportionate amount of impact on our careers. Great ones can glean more positive attention than you can imagine. However, so often we talk ourselves out of being our best as presenters. This piece talks about some great ways to get your mind and body on your side instead of working against you.