Social Media Business

Take your passion for event planning to the next level with in-the-trenches advice and tools you need to start, run, and grow a successful business. From writing a solid contract to finding reliable vendors, our experts help you identify your niche, teach you how to scout potential clients, evaluate the competition, market your business, and more.

In this timely and powerful book, Jerry Muller uncovers the damage our obsession with metrics is causing and shows how we can begin to fix the problem. Filled with examples from education, medicine, business and finance, government, the police and military, and philanthropy and foreign aid, this brief and accessible book explains why the seemingly irresistible pressure to quantify performance distorts and distracts, whether by encouraging "gaming the stats" or "teaching to the test"....

Research has increasingly shown that nonverbal communication prowess is absolutely essential in seemingly unrelated areas of our lives (investment decisions, salary levels, etc.). However, as our society becomes more modernized and we incorporate new forms of technology into our daily interactions, we are becoming less and less capable of understanding one another as well as we should be. In The Art of Social Excellence, Henrik Fexeus combines his own expert knowledge as a mentalist with psychology studies to create a complete guide to social interaction.

This audiobook dives into the core principles and secrets toward mastering marketing and advertising skills on Instagram, Facebook, YouTube, Twitter, and Pinterest to scale your audience to levels you did not think were possible. Social media has the power to reach the world, and if you do it right, you will have an unlimited customer base by following the steps in this audiobook.

Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference. The Dragonfly Effect shows you how to tap social media and consumer psychological insights to achieve a single, concrete goal.

Since the boom of social media in the mid-2000s, tens of millions of people have started their own platforms in hopes of creating success on their own terms. But with great visibility comes great vulnerability. We become riddled with self-doubt and trapped performing a version of what we believe will be acceptable to others—optimized for more external approval and algorithmic success. What if the mere act of being followed—including the criticism, judgment, and expectation social media creates—could actually become a tool for your personal growth?

Listeners of this book will gain a clear understanding of what makes the Japanese, and their society, tick.

In the age of Big Data we often believe that our predictions about the future are better than ever before. But as risk expert Gerd Gigerenzer shows, the surprising truth is that in the real world, we often get better results by using simple rules and considering less information. In Risk Savvy, Gigerenzer reveals that most of us, including doctors, lawyers, financial advisers, and elected officials, misunderstand statistics much more often than we think, leaving us not only misinformed, but vulnerable to exploitation.

In this book, you'll discover how Napoleon Bonaparte mastered the use of the pregnant pause to grab attention, how Lady Margaret Thatcher punctuated her most serious speeches with the use of subtle props, how Ronald Reagan could win even the most hostile crowd with carefully timed wit, and much, much more. Whether you're addressing a small nation or a large staff meeting, you'll want to master the tips and tricks in Speak Like Churchill, Stand Like Lincoln.

Communicating with Mastery provides listeners with a rich treasure trove of frameworks and tools for leadership communication as developed and taught over the past decade at Stanford's Graduate School of Business. Designed for the business leader on the go, it provides you quick access to helpful approaches to vexing communication problems leaders face today in speaking and writing to various audiences.

A landmark insider’s tour of how social media affects our decision-making and shapes our world in ways both useful and dangerous, with critical ideas on how to protect ourselves in the 2020 election and beyond MIT professor Sinan Aral isn’t only one of the world’s leading experts on...

The Leadership Challenge, the most trusted source on becoming a better leader, has been thoroughly updated and revised for a new generation of leaders living and working in a global environment. Building on the knowledge base of the previous books, this fourth edition is grounded in research and presents extensive interviews with a diverse group of leaders at all levels in a wide variety of organizations from around the world. The authors emphasize that the fundamentals of leadership are not a fad.

The heartbeat and pulse of every business endeavor are profits generated from increased sales! Regardless of the nature, structure, and position of your business, one of the first things you will like to consider is finding the easiest, cheapest, and fastest way to grow and steadily expand the network of your influence and customer base. The truth is, there are many marketing, income-generation, and business-promotion options out there, but all these have been taken over by significant technological breakthroughs of the 21st century. It is called social media marketing.

Social media doesn’t have to feel overwhelming. You just need a smarter way to approach it. Social Media Made Smarter is your real-world guide to building a time-saving, repeatable system for showing up online with confidence. Whether you’re a solo entrepreneur, service-based business, or small business owner wearing all the hats, this audiobook gives you clear steps to create content that works, without burning out.

In a world where AI is revolutionizing every industry, there's a thin line between those who thrive and those who fall behind. This exclusive three-audiobook bundle is your access key to the AI winners' club. This isn't just about “using ChatGPT and AI”—millions of people do that. It's about mastering it completely, turning it into a money-making machine that works 24 hours a day, 7 days a week, even while you sleep.

As this book shows, human beings are wired to care, and we can become more empathic with practice. Empathy increases dopamine, reduces stress, boosts self-esteem, heightens the immune system, and enriches our relationships. Empathy also improves business key performance indicators. This means that leveraging empathy on purpose can lead to better health, happier and more productive workplaces, and a more meaningful life. That's why empathy is our superpower.

Buyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions. Written by the world's leading authority on buyer personas, this audiobook provides comprehensive coverage of a compelling new way to conduct buyer studies, plus practical advice on adopting the buyer persona approach to measurably improve marketing outcomes. Listeners will learn how to segment their customer base, investigate each customer type, and apply a radically more relevant process of message selection, content creation, and distribution.

The latest edition of Instagram for Business for Dummies puts you in the picture on how to showcase your product, craft your narrative, and gather insight into how your customers experience and react to your business. Presented in straightforward, practical language by three Instagram and marketing gurus, you'll swiftly go from setting up your account and profile to applying strategies for creating content that deliver super-engaged customers.

There are many different approaches you can take when building a personal brand, however, sometimes, you just need to stick to something and be consistent with that game plan and that one only. This is why Personal & Business Branding was created - so you can get the head start you deserve and blow up your brand.

The Ultimate Guide to Social Media for Business Owners, Professionals, and Entrepreneurs shares my personal approach to doing business on social media, which has helped our law firm bring in million dollar cases. It also gives you immediate access to the crowdsourced brilliance of 47 top social media, business, and communication experts who show you, through real-world examples and their own success, how you can use social media to build your brand, top of mind awareness, and dominate your market.