Social Media Journalism

Apply the seven universal elements of powerful stories to dramatically improve how you connect with customers and grow your business through social media channels.

When Grace @FilthyBlueBird tweeted her dirtiest, most delicious secret desires to MovieStar @VaughnAsher she never expected a reply, let alone a face-to-face meeting and an offer of a lifetime. And when MovieStar @VaughnAsher figured out the woman vacationing at his family’s St. Thomas resort was the author of all those dirty hashtags a fan was relentlessly tweeting at him...well that was a challenge he couldn’t pass up. He was more than happy to #RockHerFilthyWorld.

In this characteristically turbocharged new book, celebrated Rolling Stone journalist Matt Taibbi provides an insider's guide to the variety of ways today's mainstream media tells us lies. In the internet age, the press have mastered the art of monetizing anger, paranoia, and distrust. Taibbi, who has spent much of his career covering elections in which this kind of manipulative activity is most egregious, provides a rich taxonomic survey of American political journalism's dirty tricks.

Author Mick West shares over a decade's worth of knowledge and experience investigating and debunking false conspiracy theories through his forum, MetaBunk.org, and sets forth a practical guide to helping friends and loved ones recognize these theories for what they really are. West puts his debunking techniques and best practices to the test with four of the most popular false conspiracy theories today (chemtrails, 9/11 controlled demolition, false flags, and flat Earth) - providing road maps to help you to understand your friend and help them escape the rabbit hole.

In the 1950s, Confidential magazine, America's first celebrity scandal magazine, revealed Hollywood stars' secrets, misdeeds, and transgressions in gritty, unvarnished detail. Deploying a vast network of tipsters to root out stars' sexual affairs, drug use, and sexuality, publisher Robert Harrison destroyed celebrities' carefully constructed images and built a media empire. Confidential became the best-selling magazine on American newsstands in the 1950s, surpassing Time, Life, and the Saturday Evening Post. Confidential's spectacular rise was followed by an equally spectacular fall.

By now it's clear that whether you're promoting a business, a product, or yourself, social media is near the top of what determines your success or failure. And there are countless pundits, authors, and consultants eager to advise you. But there's no one like Guy Kawasaki, the legendary former chief evangelist for Apple and a pioneer of business blogging, tweeting, Facebooking, Tumbling, and much more. Guy has teamed up with Peg Fitzpatrick, who he says is the best social-media person he's ever met, to offer The Art of Social Media - the one essential guide to get the most bang for your time, effort, and money.

In Why Journalism – Real News in an Age of Lies, Erik Fichtelius explores the media's role in defending truth in an era of misinformation. With democracy under threat worldwide, this book reveals the challenges faced by journalists as they navigate political pressures, digital disruption, and AI's impact on newsrooms. Drawing on five decades of experience, Fichtelius, one of Sweden's most respected journalists, delves into major global events, from Cold War smuggling operations to modern-day conflicts between the press and political powerhouses.

In this third and completely revised edition of his classic book, bestselling author and college educator Mark Schaefer explains why many marketers are "sleepwalking" through the social media world because they haven't kept up with new consumer trends. Schaefer untangles the world's least understood business practices in his easy-to-understand personal style.

In this widely acclaimed memoir ("Riveting, moving...a wonderful book" The New York Times Book Review), Katharine Graham tells her story—one that is extraordinary both for the events it encompasses and for the courage, candor, and dignity of its telling.

Part memoir, part history, part political manifesto, Seeking Social Democracy offers the first full-length treatment of Ed Broadbent's ideas and remarkable seven-decade engagement in public life. In dialogue with three collaborators from different generations, Broadbent leads listeners through a life spent fighting for equality in Parliament and beyond: exploring the formation of his social democratic ideals, his engagement on the international stage, and his relationships with historical figures from Pierre Trudeau and Fidel Castro to Tommy Douglas, Rene Levesque, and Willy Brandt.

Founded in 1970, NPR is America’s most powerful broadcast news network. Despite being overshadowed by the larger and more glamorous PBS, public radio has long been home to shows such as All Things Considered, Morning Edition, and This American Life that captivate millions of listeners in homes, cars, and workplaces across the nation. NPR and its hosts are a cultural force and a trusted voice, and they have created a mode of journalism and storytelling that helps Americans understand the world in which we live.

We have reached a state of utter absurdity, where journalism schools teach students that their own personal truth or chosen narratives matter more than reality. In Slanted, Attkisson digs into the language of propagandists, the persistence of false media narratives, the driving forces behind today's dangerous blend of facts and opinion, the abandonment of journalism ethics, and the new, Orwellian definition of what it means to report the news.

Beginning with America’s first newspaper, investigative reporting has provided journalism with its most significant achievements and challenging controversies. In The Evolution of American Investigative Journalism, James L. Aucoin provides listeners with the first comprehensive history of investigative journalism.

When award-winning journalist Nick Davies decided to break Fleet Street's unwritten rule by investigating his own colleagues, he found that the business of reporting the truth had been slowly subverted by the mass production of ignorance.

Beyond Powerful Radio is a complete guide to becoming a powerful communicator for radio, Internet, TV, public speaking - anyone who wants to learn to communicate powerfully. It's a cookbook for communicators and broadcasters to improve. It's practical; it's easy. You'll find techniques to create content, produce and host a show, grow an audience, news gathering, coverage of investigative and breaking stories, and writing and delivering commercial copy.

In this widely acclaimed memoir ("Riveting, moving...a wonderful book" The New York Times Book Review), Katharine Graham tells her story—one that is extraordinary both for the events it encompasses and for the courage, candor, and dignity of its telling.

Before you share information, can you separate fact from fiction? Bias Is All Around You: A Handbook for Inspecting Social Media & News Stories is designed to help you authenticate any form of information for possible bias before you use it and/or share it in your network. “A life worth living is a life well led”, as the famous saying goes. We need to take the lead, because inspecting information properly for mental health is one of the biggest challenges of our time.

Facts are and must be the coin of the realm in a democracy. Unfortunately, for citizens in the United States and throughout the world, distinguishing between fact and fiction - always a formidable challenge - is now more difficult than ever, as a constant stream of questionable information pours into media outlets. Lewis argues forcefully that while data points and factoids abound, it is much harder to get to the whole truth of complex issues in time for that truth to guide citizens, voters, and decision makers.

Whatever happened to journalism? When did American news media go from the respected, trusted purveyor of truth to anything but? How did we go from the “Glory Days of Television News” to today’s growing distrust and derision of “the media?” Is the Internet our only journalistic hope? Can we remake the media into a meaningful part of the check-and-balances system fundamental to the democratic principles on which this country was founded?

Janet Malcolm delves into the psychopathology of journalism using a strange and unprecedented lawsuit as her larger-than-life example: the lawsuit of Jeffrey MacDonald, a convicted murderer, against Joe McGinniss, the author of Fatal Vision. Examining the always uneasy, sometimes tragic relationship that exists between journalist and subject, Malcolm finds that neither journalist nor subject can avoid the moral impasse that is built into the journalistic situation.