Social Media Management

The unprecedented access to other humans that technology provides has ironically freed us from engaging with them. According to social psychologist Adam Waytz, our increasingly human-free lives come with a serious cost that we’ve already begun to pay: the loss of our humanity. Humans have superpowers. More than any other psychological stimulus, our presence can make experiences feel significant, inspire moral behavior, and encourage action. The Power of Human shows us how to rehumanize and harness these unique abilities to improve our lives, beginning with our jobs.

For a decade, Areva Martin has used the media to build a huge platform that expanded the influence and power of her brand exponentially. Media appearances on Dr. Phil, Anderson Cooper 360, The Doctors, CNN, MSNBC, FOX, and more have virtually eliminated the need of a marketing budget for her thriving law firm and nonprofit organization while securing her place as one of America's most sought after thought leaders.

Americans are generous with their pocketbooks, but trying to make a difference and actually making a difference are two different things. Where Am I Giving? by New York Times best-selling author Kelsey Timmerman takes you on a journey to meet people who will inspire you to live a purpose-filled, generous life and make the greatest impact you can through your career, time, consumer dollars, and donations.

Der Ton wird schärfer, die Probleme nicht kleiner - in Deutschland wird heftig diskutiert. Die Lager stehen sich zunehmend unversöhnlicher gegenüber. "Alte weiße Männer", denen die Meinungsvorherrschaft abgesprochen wird, auf der einen Seite, junge schwarze Frauen, die, kaum gehört, der Ideologie verdächtigt werden. Dazwischen Wutbürger, Verschwörungserzähler, pöbelnde Klakeure. Vor allem in den sozialen Medien geht es hoch her, niemand will mehr zuhören, alle senden, keiner will empfangen. Zwischen grenzenloser Empörung und großer Empfindlichkeit wabern die Debatten hin und her.

Today, business moves at the speed of thought. The web enables a perpetual cycle of interaction and feedback, and every status update or tweet that mentions your company or brand either helps or hurts you reputation in real-time. Customers expect a level of attentiveness and responsiveness that most companies can’t live up to. Can you?

The last five years have seen dramatic and fundamental changes in whistleblower procedures for organizations. Prompted by a spate of important public disclosures, organizations are now mandated by law to implement effective arrangements enabling employees to speak up about perceived wrongdoing. Currently few resources exist to help with this. To help fill the gap, The Whistleblowing Guide examines the opportunities and challenges associated with different types of whistleblowing and speak-up arrangements, making recommendations based on best practices you can trust.

Your style is perfect for you. Public speaking coach to the C-suite Bill Hoogterp reveals proven tips, techniques, and exercises to amplify your effectiveness as a speaker and communicator. He explains how the brain processes information, what people respond to, and how to hold the audience in the palm of your hand. Great public speaking can be learned. Hoogterp's unique method turns fear into fun and tells you how to be your natural, authentic, unique self - and deliver your perfect presentation for any audience each and every time.

Our world is constantly buffeted by new and dramatic changes we can't fully grasp. No one is fully prepared for the challenges, crises, and risks that lie ahead. The Extreme Future is a blueprint for what's next and how to navigate these changes.

Narratives about decision making are often inadvertently tailored primarily to men. Meanwhile, narratives about women in business overlook decision making or offer advice that is unhelpful and can even backfire. How Women Decide fills this gap. It takes on the very real psychological and cultural obstacles women face, asks how these affect decision making, and suggests practical changes for approaching important choices.

Birth, death, and conflict - three things you truly can't avoid. Whether it's big or small, conflict eats into productivity and makes people feel stuck. Yet solutions exist for even the toughest situations with the most intractable people. The answer lies in better communication - not just using different words, but rather learning to think differently. I Hear You supplies proven techniques for stepping outside one's point of view and seeing things from other perspectives.

Each of us enters the workplace not only as a human being, but as a woman or man, Leadership and the Sexes links the actual science of male/female brain differences to every aspect of business. Written by the New York Times best-selling author and gender expert Michael Gurian and acclaimed workplace gender consultant Barbara Annis, this groundbreaking audio weaves brain science and gender studies with real life examples from business leaders to provide a new vision of gender diversity.

This is the leadership book you have to experience: a barn-storming new take on what makes a versatile, integrated, and effective leader. Using stories and examples from the lives of leaders, from the sports stadium to the White House to the office of the CEO, Nigel Nicholson shows vividly how the capacity of leaders to see what others do not see frames their actions and allows them to transform, build, destroy, or stabilize. Leaders fail through lack of insight - into themselves and into the worlds they inhabit.

Since its debut E-commerce has been centered on the transaction, which represents less than one percent of the time we spend online. Now, we are entering the era of Pre-Commerce where customers make their own decision to buy or support a brand before the transaction. Pre-Commerce explains how the exploding use of social media channels has fundamentally changed the way customers go about making their purchasing decisions, how they educate themselves and why they choose to support certain brands above others.

World 3.0 reveals how we're not nearly as globalized as we think we are, and how people around the world can secure their collective prosperity through new approaches to cross-border integration. Provocative and bold, this new audiobook will surprise and move you, no matter where you stand on globalization.

An introduction for everyone. In this rich, fascinating—surprisingly accessible—introduction, leading expert Eric Siegel reveals how predictive analytics (aka machine learning) works, and how it affects everyone every day. Rather than a "how to" for hands-on techies, the book serves lay listeners and experts alike by covering new case studies and the latest state-of-the-art techniques.

The noted research psychiatrist explores how life's disappointments and difficulties provide us with the lessons we need to become better, bigger, and more resilient human beings. Adversity is an irreducible fact of life. Although we can and should learn from all experiences, both positive and negative best-selling author Dr. Norman E. Rosenthal believes that adversity is by far the best teacher most of us will ever encounter.

It is taken for granted in the knowledge economy that companies must employ the most talented performers to compete and succeed. Many firms try to buy stars by luring them away from competitors. But Boris Groysberg shows what an uncertain and disastrous practice this can be.

In the age of the Web, smartphones, and social networks, every action an organization takes can be exposed and critiqued in real time. If you treat one customer unfairly, produce one shoddy product, or try to gouge one price, the whole world may find out in hours, if not minutes. Don Peppers and Martha Rogers argue that the only sane response to these rising levels of transpar­ency is to protect the interests of customers proac­tively - even if that requires spending extra money in the short run to preserve your reputation and cus­tomer relationships in the long run.

This highly enjoyable career development book reveals dynamic aspects of the workplace that are hidden to many, ignored by others - factors that can make or break careers.

The future is an uncertain, uncomfortable prospect for employees, employers, and society at large. A flurry of unprecedented events have proven that, despite what some politicians and economists may tell us, the future is not set in stone. In light of this uncertainty, The Future Starts Now looks toward the various innovations and technologies that may shape our future. Authors Theo Priestley and Bronwyn Williams have brought together the world's leading futurists to articulate and clarify the current trajectories in technology, economics, politics, and business.