Social Media Psychology

Véritable petit guide pratique écrit en 1928 par le neveu américain de Sigmund Freud, ce livre expose cyniquement et sans détour les grands principes de la manipulation mentale de masse ou de ce que Bernays appelait la "fabrique du consentement". Comment imposer une nouvelle marque de lessive ? Comment faire élire un président ? Dans la logique des "démocraties de marché", ces questions se confondent. Bernays assume pleinement ce constat : les choix des masses étant déterminants, ceux qui parviendront à les influencer détiendront réellement le pouvoir.

Offering an in-depth psychological and political portrait of what makes Donald Trump tick, Dangerous Charisma combines psychoanalysis with an investigation into the personality of the current American president. This narrative not only examines the life and psychology of Donald Trump but also provides an analysis of the charismatic psychological tie between Trump and his supporters. In this new book, the psychiatrist who once served under five American presidents applies his expertise to profiling the current resident in the White House with surprising and revelatory results.

Age is an important number, but it can also be deceiving. After 40, most people say they feel younger than their years, some lie about their age, and many attempt to hide the signs of growing old. Better with Age addresses the many myths and paradoxes about the aging process. Although most people think of their later years in terms of decline, they can be one of the best times in life. This book presents the latest scientific research about the psychology of aging, coupled with insights from Maya Angelou, Bob Newhart, Jared Diamond, John Glenn, and John Wooden.

Human nature hasn’t changed. Dating has! Dr. Duana Welch and science are back to help. Still the only fact-based book to take men and women from before-you-meet until you commit, Love Factually blends heart, soul, and science in this fully revised and updated edition. Listen to the international best seller Dr. David Buss calls “gripping, science-based, and brimming with actions to improve your love life". In a genre long on opinion and short on proof, Love Factually puts all the evidence in your corner for the most important and daunting task of our lives.

The Brain-Based Classroom translates findings from educational neuroscience into a new paradigm of practices suitable for any teacher. The human brain is a site of spectacular capacity for joy, motivation, and personal satisfaction, but how can educators harness its potential to help children reach truly fulfilling goals? Using this innovative collection of brain-centric strategies, teachers can transform their classrooms into deep learning spaces that support their students through self-regulation and mindset shifts.

From one of the greatest French philosophers of the 20th century comes a seminal study and critique of propaganda. Taking not only a psychological approach but a sociological approach as well, Jacques Ellul outlines the taxonomy for propaganda and, ultimately, its destructive nature towards democracy. Drawing from his own experiences fighting for the French resistance against the Vichy regime, Ellul offers a unique insight into the propaganda machine.

In 2010, pioneering sociologist Catherine Hakim shocked the world with a provocative new theory: In addition to the three recognized personal assets (economic, cultural, and social capital), each individual has a fourth asset - erotic capital - that he or she can, and should, use to advance within society. In this bold and controversial book, Hakim explores the applications and significance of erotic capital, challenging the disapproval meted out to women and men who use sex appeal to get ahead in life.

Two Harvard Business School professors synthesize 200 years of thought along with the latest research drawn from the biological and social sciences to propose a new theory, a unified synthesis of human nature. Paul Lawrence and Nitin Nohria have studied the way people behave in that most fascinating arena of human behavior - the workplace - and from their work they produce a book that examines the four separate and distinct emotive drives that guide human behavior.

Grounded in research and rich with personal narrative, Hidden Healers is a poignant and riveting look inside women's prisons and jails—and what we can do to help.

Low-level dishonesty is rife everywhere, in the form of exaggeration, selective use of facts, economy with the truth, careful drafting - from Trump and the Brexit debate to companies that tell us 'your call is important to us'. How did we get to a place where bullshit is not just rife but apparently so effective that it's become the communications strategy of our times? This brilliantly insightful book steps inside the panoply of deception employed in all walks of life and assesses how it has come to this.

To his successful examinations of some of the most powerful forces in modern life - envy, ambition, snobbery, friendship - the keen observer and critic Joseph Epstein now adds Gossip. No trivial matter, despite its reputation, gossip, he argues, is an eternal and necessary human enterprise. Proving that he himself is a master of the art, Epstein serves up delightful mini-biographies of the Great Gossips of the Western World along with many choice bits from his own experience. He also makes a powerful case that gossip has morphed into a corrosive new-school version.

The Four People Types reveals powerful insights into the four primary personality types based on the work of Dr. William Moulton Marston, John G. Geier, Gordon Allport, and Dr. Robert S. Hartman. This work will enable you to understand the differences between these four people types and give you the tools you need for maximizing your relationships, communication, and people effectiveness. From our essential need to be ourselves, simple DISC Theory and personal motivations, to living a life "without wax," this book will give you the necessary tools for better personality management and people productivity.

A playful guide to understanding the ways of "normal people", The Autist's Guide to the Galaxy flips our usual scripts about neurodiversity. Following on from her internationally successful memoir, The Autists, Clara Törnvall has written a fun, comprehensive, and accessible explanation of neurotypical, or "normal", behavior. Full of facts, tips, and tests, and developed with input from other autists, this book places the difficulties autists face in the context of a world built for the neurotypical majority.

Strengthening, calming, and stabilizing the mind is the essential first step in accomplishing nearly any goal. Growing up American with a Tibetan twist, Sakyong Mipham talks to Westerners as no one can: in idiomatic English with stories and wisdom from American culture and the great Buddhist teachers. Turning the Mind Into an Ally makes it possible for anyone to achieve peace and clarity in their lives.

Sex is cheap. Coupled sexual activity has become more widely available than ever. Cheap sex has been made possible by two technologies that have little to do with each other - the Pill and high-quality pornography - and its distribution made more efficient by a third technological innovation, online dating. Together, they drive down the cost of real sex, and in turn slow the development of love, make fidelity more challenging, sexual malleability more common, and have even taken a toll on men's marriageability. Cheap Sex takes listeners on an extended tour inside the American mating market.

Leading marketing practitioner and thought leader Joe Federer draws on evolutionary biology, anthropology, neuroanatomy, and psychology, as well as more than a decade of hands-on experience, to explain why people act so differently in various online spaces and what they are seeking from participating in each one.

Propaganda, an influential book written by Edward L. Bernays in 1928, incorporated the literature from social science and psychological manipulation into an examination of the techniques of public communication. Propaganda explored the psychology behind manipulating masses and the ability to use symbolic action and propaganda to influence politics, effect social change, and lobby for gender and racial equality.

Deeply revealing and insightful, The Mattering Instinct is a must-listen for those curious about why we seek to matter to ourselves and others—and how this insatiable longing that drives us apart may be the key to finally understanding each other.

Between social media, constant connection, and addictive tech and smartphones, the boundaries of privacy are stretched thin. We can track our kids’ every move with apps, see their grades within minutes of being posted, and fixate on their digital footprint, anxious that a misstep could cause them to be “canceled” or even jeopardize their admission to college. All of this adds pressure on kids, particularly Gen Z. Growing Up in Public shows us that by focusing on character, rather than the threat of getting caught or exposed, we can support our kids to be authentically themselves.

Written by leading non-duality author Greg Goode, After Awareness offers an insider's look at the Direct Path - a set of liberating spiritual teachings inspired by Shri Atmananda (Krishna Menon). This book shares secrets of the Direct Path that are rarely revealed. It examines topics hardly ever mentioned in non-duality discussions, such as the importance of ethics, the language of non-duality, the role of the guru, and the provisional nature of the Direct Path itself.