Social Media Storytelling

How do master storytellers compel us? There have been many attempts to understand what makes a good story, but few have used a scientific approach. In The Science of Storytelling, Will Storr applies dazzling psychological research and cutting-edge neuroscience to our myths and archetypes to show how we can tell better stories, revealing, among other things, how storytellers - and also our brains - create worlds by being attuned to moments of unexpected change.

In this third and completely revised edition of his classic book, bestselling author and college educator Mark Schaefer explains why many marketers are "sleepwalking" through the social media world because they haven't kept up with new consumer trends. Schaefer untangles the world's least understood business practices in his easy-to-understand personal style.

Make Noise brings all the wisdom, advice, practical information, and big-picture thinking that any individual or business needs to make a successful podcast. He identifies core principles - such as create empathetically, i.e., think like the audience listens, and stay focused on what’s unique to you and what you have to say. He helps listeners come up with a “Ten Word Description” that will guide them throughout the creative process and then gets into how-tos - how to develop character, story, voice, and more.

Annalee Newitz traces the way disinformation, propaganda, and violent threats have evolved from military weapons deployed against foreign adversaries into tools in domestic culture wars. Newitz delves into America's deep-rooted history with psychological operations, beginning with Benjamin Franklin's Revolutionary War-era fake newspaper and nineteenth-century wars on Indigenous nations, and reaching its apotheosis with the Cold War and twenty-first-century influence campaigns online.

This audio edition is read by the author, Andrew Gold, and includes an exclusive author Q&A. "Andrew Gold is the new Jon Ronson. Smart, funny, brave and deeply thoughtful, The Psychology of Secrets is an absolute must read" - Will Storr, bestselling author of The Status Game and The Science of...

Whether it’s playing through blockbuster-esque adventures, diving deep into hidden bits of story and lore, or building relationships that change the fate of the world itself, video games are bringing stories to life in ways that are immediate, interactive, and immersive. Focusing on some of the best and most memorable experiences in gaming, The Greatest Stories Ever Played examines the relationship between gaming and storytelling in a new way.

Use this guide to storytelling as a sturdy foundation to change how you use stories. You can build solid stories to support your goals in business and life. The provided examples are from some of the world's greatest speakers, storytellers, with advice from leading experts. From best-selling authors to generation-changing motivational speakers, this audiobook covers all the fundamentals of outstanding storytelling. It will help you deliver stories to audiences that will leave them personally affected and motivated.

Librarians spend their lives weeding - not weeds, but books - books that have reached the end of their shelf life both literally and figuratively. They remove books that patrons no longer check out, and they put back books they treasure. Annie Spence, who has a decade of experience as a Midwestern librarian, does this not only at her Michigan library but also at home, for her neighbors, at cocktail parties - everywhere. In Dear Fahrenheit 451, she addresses those books directly.

Phonopoetics tells the neglected story of early "talking records" and their significance for literature, from the 1877 invention of the phonograph to some of the first recorded performances of modernist works. The book challenges assumptions of much contemporary criticism by taking the recorded oral performance as its primary object of analysis and by exploring the historically specific convergences between audio recording technologies, media formats, generic forms, and the institutions and practices surrounding the literary.

So nutzt du Storytelling im Podcast, um deine Hörer:innen zu fesseln Storytelling ist das Geheimnis erfolgreicher Podcasts. Egal, ob du Solo-Episoden gestaltest und Wissen vermittelst oder Interviews führst – eine starke Geschichte hält deine Hörer:innen am Ball und sorgt dafür, dass deine Botschaft nicht nur gehört, sondern auch gefühlt wird.

In an evolving networked era, social-issue documentaries like Blackfish are art for civic imagination and social critique. In Story Movements, producer and scholar Caty Borum Chattoo explores how documentaries disrupt dominant cultural narratives through complex, creative, often investigative storytelling.

In questo audiolibro vengono presentati casi reali e un'analisi dettagliata sul perché e come è utile narrarsi online, con un focus su alcuni tra i principali strumenti (blog, Facebook, Twitter) e con alcune proposte operative e tools per pianificare e programmare una strategia di comunicazione digitale per diventare dei "narratori nomadi" in grado di muoversi agilmente su qualunque mezzo.