Social Media Study

An intimate and profound reckoning with the changes buffeting the $2 trillion global advertising and marketing business from the perspective of its most powerful players, by the best-selling author of Googled. Advertising and marketing touches on every corner of our lives, and is the invisible fuel powering almost all media. Complain about it though we might, without it the world would be a darker place. And of all the industries wracked by change in the digital age, few have been turned on its head as dramatically as this one has.

Let's take stock of young America. Compared to previous generations, American youth have more schooling (college enrollments have never been higher); more money ($100 a week in disposable income); more leisure time (five hours a day); and more news and information (Internet, The Daily Show, RSS feeds). What do they do with all that time and money? They download, upload, IM, post, chat, and network. (Nine of their top ten sites are for social networking.) They watch television and play video games (2 to 4 hours per day).

In the age of Trump, our society is defined by fear. Indeed, three out of four Americans say they feel more fearful today than they did only a couple decades ago. But are we living in exceptionally perilous times? In his best-selling work The Culture of Fear, sociologist Barry Glassner demonstrates it is our perception of danger that has increased, not the actual level of risk.

With a scientific eye and an empathetic heart, the authors turn conventional perceptions about atheism on their head. They show that atheism need not be reactionary (against religion and God), but rather that it can offer a clear set of constructive principles to live by, which establish atheism as a positive worldview.

Like the authors' classic book The Elements of Journalism, Blur is a unique and understandable discourse on how information culture is changing. Yes, old authorities are being dismantled and new ones created, and the way we obtain knowledge has changed. But seeking true and reliable information remains the most important purpose of journalism - and the object for those who consume it.

Popularized by Joseph Campbell, the hero's journey features narrative stages along which a person matures and transforms. But where heroes transform is just as important as what they do to get there. Holly Bellebuono shows you how the location of each hero's journey step is intimately tied to the challenges faced, setting the tone for the entire adventure.

Is it just a phase, a fad, or a real issue with your teen? This comprehensive guidebook explores the unique challenges that thousands of families face every day raising a teenager who may be transgender, gender-variant, or gender-fluid. Covering extensive research and with many personal interviews, as well as years of experience working in the field, the author covers pressing concerns relating to physical and emotional development, social and school pressures, medical options, and family communications.

In Lurking, Joanne McNeil digs deep and identifies the primary (if sometimes contradictory) concerns of people online: searching, safety, privacy, identity, community, anonymity, and visibility. She charts what it is that brought people online and what keeps us here even as the social equations of digital life - what we’re made to trade, knowingly or otherwise, for the benefits of the internet - have shifted radically beneath us. It is a story we are accustomed to hearing as tales of entrepreneurs and visionaries and dynamic and powerful corporations.

To understand how we got here, we have rewind the VHS tape. 90s Bitch tells the real story of women and girls in the 1990s, exploring how they were maligned by the media, vilified by popular culture, and objectified in the marketplace. Trailblazing women like Hillary Clinton, Anita Hill, Marcia Clark, and Roseanne Barr were undermined. Newsmakers like Monica Lewinsky, Tonya Harding, and Lorena Bobbitt were shamed and misunderstood. The advent of the 24-hour news cycle reinforced society's deeply entrenched sexism.

Los datos nos rodean. Se han convertido en un activo esencial, pero no solo para las empresas que se dedican a sacarles provecho, sino también para cualquier gobierno, institución o persona que quiera tomar mejores decisiones. Tanto si queremos escoger la escuela de nuestros hijos, como estudiar las ballenas, hacer fichajes de futbolistas o entender los grandes acontecimientos sociales y políticos, hoy es fundamental descifrar lo que nos dicen los números. Casi nada en nuestra vida vida quedará fuera.

Join professional comedy writer Joel Morris on a hilarious journey into the hidden world of shared laughter, where he reveals the mechanisms that make jokes work and what comedy can teach us about ourselves. Offering astute analysis of everything from stand-up to slapstick and sitcom to spoof, Morris examines comedic patterns, rhythms, and dynamics to uncover the algorithms that secretly underpin comedy.

In the tradition of Neil Postman's masterpiece Amusing Ourselves to Death, Audience of One shows how American media have shaped American society and politics, by interweaving two crucial stories. The first story follows the evolution of television from the three-network era of the 20th century, which joined millions of Americans in a shared monoculture, into today's zillion-channel, internet-atomized universe, which sliced and diced them into fractious, alienated subcultures. The second story is a cultural critique of Donald Trump.

Tip of the Spear boldly and compellingly argues that prisons are a domain of hidden warfare within US borders. With this book, Orisanmi Burton explores what he terms the Long Attica Revolt, a criminalized tradition of Black radicalism that propelled rebellions in New York prisons during the 1970s. The reaction to this revolt illuminates what Burton calls prison pacification: the coordinated tactics of violence, isolation, sexual terror, propaganda, reform, and white supremacist science and technology that state actors use to eliminate Black resistance within and beyond prison walls.

“God isn’t really good.” "God doesn’t want the best for you.” “God could never forgive that sin." “God could never truly love you." These lies are as old as time, and yet how readily we still believe them to this day. Believing the lies of Satan leads to a life of defeat and despair. But it doesn’t have to be this way! In The Devil’s Newsroom, Pastor Jeff Schreve tackles Satan’s fake news head on.

Everyone deplores narcissism, especially in others. The vain are by turns annoying or absurd, offending us whether they are blissfully oblivious or proudly aware of their behavior. But are narcissism and vanity really as bad as they seem? Can we avoid them even if we try? In Mirror, Mirror, Simon Blackburn, the author of such best-selling philosophy books as Think, Being Good, and Lust, says that narcissism, vanity, pride, and self-esteem are more complex than they first appear and have innumerable good and bad forms.

At the turn of the millennium, digital technologies seemed to have immense promise for transforming our society. With these powerful new tools, the thinking went, we would be free to live our best lives, connected to our communities in ways full of infinite potential. A quarter of a century on, this form of utopianism seems like a cruel mirage. So what happened? In Against Platforms, technologist and creator Mike Pepi lays out an explanation of what went wrong—and a manifesto for putting it right.

In 1981, emboldened by Ronald Reagan’s election, a group of some 50 Republican operatives, evangelicals, oil barons and gun lobbyists met in a Washington suburb to coordinate their attack on civil liberties and the social safety net. These men and women called their coalition the Council for National Policy. Over four decades, this elite club has become a strategic nerve centre for channelling money and mobilising votes behind the scenes.

Supertrends: 50 Things You Need to Know About the Future is about how efficient futurists work and how we can expect the world to evolve in terms of demographics, general economics, technologies, business models, resources, environment, and lifestyles. This audiobook addresses how to predict the future, what we can expect from it, and how companies and government should adapt to the accelerating change.

Criminologist Christopher Berry-Dee goes behind bars to get the last word from some of the worst criminals in the world. They speak of their violence and shocking deeds in their own words, from within some of the hardest prisons on earth. These interviews have been collated into this disturbing and unflinching analysis of the criminal mind. Here is what happens when you meet the people most of us know only from our nightmares and newspaper headlines.

In this most original examination of America's post-9/11 culture, Susan Faludi shines a light on the country's psychological response to the attacks on that terrible day. Turning her observational powers on the media, popular culture, and political life, Faludi unearths a barely acknowledged but bedrock societal drama shot through with baffling contradictions. Why, she asks, did our culture respond to an assault against American global dominance with a frenzied summons to restore "traditional" manhood, marriage, and maternity?