Social Media Study

For decades, women battered the walls of the male fortress of television journalism. After fierce struggles, three women - Diane Sawyer, Katie Couric, and Christiane Amanpour - broke into the newsroom’s once impenetrable “boys’ club”. These women were not simply pathbreakers, but wildly gifted journalists whose unique talents enabled them to climb to the top of the corporate ladder and transform the way Americans received their news.

Modern presidents engage in public leadership through national television addresses, routine speechmaking, and by speaking to local audiences. With these strategies, presidents tend to influence the media's agenda. In fact, presidential leadership of the news media provides an important avenue for indirect presidential leadership of the public, the president's ultimate target audience. Although frequently left out of sophisticated treatments of the public presidency, the media are directly incorporated into this book's theoretical approach and analysis.

In YouTubers: How YouTube Shook Up TV and Created a New Generation of Stars, author Chris Stokel-Walker delves into the world of YouTube influencers and the impact they have had on entertainment and media. Focusing on the rise of YouTubers as a new breed of celebrities, Stokel-Walker explores the evolution of the platform from a simple video-sharing site to a powerhouse of influence and creativity.

As the creator of "Cathy", Cathy Guisewite found her way into the hearts of fans more than 40 years ago and has been there ever since. Her hilarious and deeply relatable look at the challenges of womanhood in a changing world became a cultural touchstone for women everywhere. Now, Guisewite returns with her signature wit and warmth in this debut essay collection about another time of big transition, when everything starts changing and disappearing without permission: aging parents, aging children, aging self stuck in the middle.

An intimate and profound reckoning with the changes buffeting the $2 trillion global advertising and marketing business from the perspective of its most powerful players, by the best-selling author of Googled. Advertising and marketing touches on every corner of our lives, and is the invisible fuel powering almost all media. Complain about it though we might, without it the world would be a darker place. And of all the industries wracked by change in the digital age, few have been turned on its head as dramatically as this one has.

A field guide to the visionaries and the fans who are reinventing the art of storytelling. Not long ago we were spectators, passive consumers of mass media. Now, on YouTube and blogs and Facebook and Twitter, we are media. And while we watch more television than ever before, how we watch it is changing in ways we have barely slowed down to register. No longer content in our traditional role as couch potatoes, we approach media as experiences to immerse ourselves in at will.

The author of the acclaimed Advice for Future Corpses (and Those Who Love Them) brings “her singular sensibility, her genius for language, her love of our deeply imperfect world” (Karen Karbo, author of In Praise of Difficult Women) to this insightful exploration of reality TV and the shifting definitions of truth in America.

Representations of Blackness have always been integral to our understanding of of the modern world. In Black Meme, Legacy Russell, author of Glitch Feminism, explores the construct, culture, and material of the "meme" as mapped to Black visual culture from 1900 to present day. Mining archival and contemporary media Russell explores the impact of Blackness, Black life, and death on contemporary conceptions of viral culture, borne in the age of the internet.

Many Disney films adapt works from the Victorian period, which is often called the Golden Age of children's literature. Animating the Victorians: Disney's Literary History explores Disney's adaptations of Victorian texts like Alice in Wonderland, Oliver Twist, Treasure Island, Peter Pan, and the tales of Hans Christian Andersen.

Not all national decisions are made in the open. Behind press conferences and parliamentary debates lies a complex web of influence—where corporate elites, special interest groups, and lobbyists hold the true levers of power. This book unveils the hidden forces shaping legislation, policy, and even public perception. From sophisticated media campaigns to secret political funding, it exposes how unelected power can redirect the course of an entire nation. Real-world case studies, insider accounts, and investigative data are woven together to illuminate the backstage mechanics of politics.

Our smartphones have brought digital technology into the most intimate spheres of life. It's time to take control of them, repurposing them as pathways to a democratically designed and maintained digital commons that prioritizes people over profit. Smartphones have appeared everywhere seemingly overnight: since the first iPhone was released, in 2007, the number of smartphone users has skyrocketed to over two billion.

Birth control offers women the opportunity to prevent pregnancy, plan and space their births, or have no births at all. And yet, in the United States, half of all pregnancies remain unintended, and access to birth control is beset by inequities in education, access, and coverage. Birth Control: What Everyone Needs to Know will offer more than a user's guide to available means of contraception: it will examine how supported family-planning infrastructure impacts society as a whole.

Sociologist Ruth Glass coined the term gentrification in the 1960s to mark the displacement of working-class residents in London neighborhoods by the professional classes. The Death and Life of Gentrification traces how the word has far outgrown Glass's meaning, becoming a socially charged metaphor for cultural appropriation, upscaling, and the loss of authenticity.

In Family Abolition, author M. E. O'Brien uncovers the history of struggles to create radical alternatives to the private family. O'Brien traces the changing family politics of racial capitalism in the industrial cities of Europe and the slave plantations and settler frontier of North America, explaining the rise and fall of the housewife-based family form.

Long before there was a Duluth, Minnesota, the massive outcropping that divides the city emerged from the ridge of gabbro rock running along the westward shore of Lake Superior. A great westward migration carried the Ojibwe people to the Point of Rocks. Against this backdrop—Misaabekong, the place of the giants—the lives chronicled in Linda LeGarde Grover's book unfold, some in myth, some in long-ago times, some in an imagined present, and some in the author's family history, all with a deep bond to the land, one another, and the Ojibwe culture.

The adviser to Senator Hillary Clinton, Bill Gates, and President Bill Clinton proves that small is big by identifying 75 hidden-in-plain-sight trends that are moving America, revealing that the nation is no longer a melting pot but a collection of communities with many individual tastes and lifestyles. In 2000, The Tipping Point entered the lexicon. Now, in Microtrends, one of the most respected and sought-after analysts in the world articulates a new way of understanding how we live.

To his successful examinations of some of the most powerful forces in modern life - envy, ambition, snobbery, friendship - the keen observer and critic Joseph Epstein now adds Gossip. No trivial matter, despite its reputation, gossip, he argues, is an eternal and necessary human enterprise. Proving that he himself is a master of the art, Epstein serves up delightful mini-biographies of the Great Gossips of the Western World along with many choice bits from his own experience. He also makes a powerful case that gossip has morphed into a corrosive new-school version.

In Black Feminism Reimagined, Jennifer C. Nash reframes Black feminism's engagement with intersectionality, often celebrated as its primary intellectual and political contribution to feminist theory. Charting the institutional history and contemporary uses of intersectionality in the academy, Nash outlines how women's studies has both elevated intersectionality to the discipline's primary program-building initiative and cast intersectionality as a threat to feminism's coherence.

Your menstrual cycle is your fifth vital sign - a barometer of health and wellness that is as telling as your pulse or blood pressure. Yet most of us see our periods as nothing more than a source of inconvenience and embarrassment. The reasons for this are vast and complex and many are rooted in misogyny. The fact is, women the world over are taught the bare minimum about menstruation, and the messages they do receive are negative: That periods are painful and gross, that they turn us into hormonal messes, and that they shouldn't be discussed.

Supertrends: 50 Things You Need to Know About the Future is about how efficient futurists work and how we can expect the world to evolve in terms of demographics, general economics, technologies, business models, resources, environment, and lifestyles. This audiobook addresses how to predict the future, what we can expect from it, and how companies and government should adapt to the accelerating change.