Social Research

The greatest threat to privacy today is not the NSA, but good-old American companies. Internet giants, leading retailers, and other firms are voraciously gathering data with little oversight from anyone. In Las Vegas, no company knows the value of data better than Caesars Entertainment. Many thousands of enthusiastic clients pour through the ever-open doors of their casinos. The secret to the company’s success lies in their one unrivaled asset: they know their clients intimately by tracking the activities of the overwhelming majority of gamblers.

This dramatic story of two men's efforts to save a small Wisconsin daily from obliteration at the hands of the nation's largest newspaper chain brings together startling case histories of the dubious tactics practiced by Gannett and unsparing insights into the newspaper industry.

In Cool, the neuroscientist and philosopher Steven Quartz and the political scientist Anette Asp bring together the latest findings in brain science, economics, and evolutionary biology to form a provocative theory of consumerism, revealing how the brain's "social calculator" and an instinct to rebel are the crucial missing links in understanding the motivations behind our spending habits.

Instagram is one of, if not THE, best platforms you can use to market your business. It provides any user a variety of ways to create content and to reach an audience. For a business, these are all that you would need to make people aware of your brand, create relationships with them, retain existing customers, manage brand reputation, and lead prospective customers to channels for conversion.

America is in the throes of a demographic overhaul. Huge generation gaps have opened up in our political and social values, our economic well-being, our family structure, our racial and ethnic identity, our gender norms, our religious affiliation, and our technology use. Today's Millennials - well-educated, tech savvy, underemployed twentysomethings - are at risk of becoming the first generation in American history to have a lower standard of living than their parents.

Storytelling is a fundamental part of being human and it has been at the core of human experience since inception. In fact, neuroscientists have found that our brains are hardwired for creating, sharing, and understanding our world through stories. Everyone relies on words to deliver a message. But there is a difference between talking about your day and the masterful art of storytelling. Whether you work in fiction or nonfiction, a marketer, a freelancer, a novelist, a student, or a teacher. Masterful Storytelling is an invaluable resource for writers of all trades.

"Daniel Matamala ingresa, con la lucidez que lo caracteriza, al territorio siempre necesario de la deconstrucción inteligente de las tramas en que se articulan las elites políticas y económicas. Unas tramas que permiten leer un tejido social donde el poder del dinero avanza sobre el poder político para contaminarlo. La reunión de columnas que el libro presenta permite leer cómo operan los privilegios múltiples e incesantes que posibilitan que la ley se retire de las zonas más privilegiadas o trabaje débilmente, o sencillamente no opere." (Diamela Eltit)

For too long, sentence instruction has been heavy on correctness and terminology (as in “mind your grammar”) and light on play and experimentation. Or it has been abandoned altogether. In this lively book, Marty Brandt sets out to change all that.

Las señales estaban a la vista, no solo en las calles sino en todos y cada uno de los informes de organismos internacionales. No verlas era un acto voluntarioso de ocultamiento de la realidad. Son más que simples dolores de crecimiento asociados a la modernización de Chile, tan exitosa en algunos aspectos, como el combate a la pobreza o la liberalización de la vida social.

Les fake news no són un fenomen nou: els governs, els partits polítics, els mitjans de comunicació i les grans corporacions --o els monopolis d'informació equivalents en cada època-- sempre n'han fet ús interessat. No és sospitós, doncs, que les polítiques i les reformes normatives que s'estan proposant per combatre-les criminalitzin les noves tecnologies i, en canvi, no facin el mateix amb els que s'han dedicat a produir notícies falses des de sempre?

In Networking for Authors, best-selling fantasy and horror writer Daniel Parsons explains how he has grown a supportive network of prominent authors and publishing professionals from scratch. Breaking his tactics into short, actionable steps, he demonstrates exactly how anyone can achieve similar results.

In the tradition of The Elements of Style comes Trish Hall's essential new work on writing well - a sparkling instructional guide to persuading (almost) anyone, on (nearly) anything. In charge of the Op-Ed page for the New York Times, Hall spent years immersed in argument, passion, and trendsetting ideas - but also in tangled sentences, migraine-inducing jargon, and dull-as-dishwater writing. Drawing on her vast experience editing, Hall presents the ultimate guide to writing persuasively for students, job applicants, and rookie authors looking to get published.

Making money blogging about things you love, enjoy, or are passionate about is fun, right? There has never been a better time in history to start a blog; we have unbelievable technologies at our finger tips right now, and most are free... like WordPress. The cost of entry has never been lower, the variety of ways to attract an audience has never been greater, and there are multitudes of ways to monetize your blog.

Faulty grammar can slow you down and diminish your credibility as a business writer. Essential Grammar has just one objective: to help you use correct English in the documents you write for work. Correct writing is an excellent way to boost your professional credibility. Here are some of the skills the book helps you master: writing grammatically correct sentences, using the right forms of pronouns and verbs, distinguishing between commonly confused words, and knowing when and where to use punctuation marks.

Grant McCracken, an anthropologist who now trains some of the world's biggest companies and consulting firms, argues that the CCO would keep a finger on the pulse of contemporary cultural trends, from sneakers to slow food to preppies, while developing a systematic understanding of the deep waves of culture in America and the world. The CCOs professionalism would allow the corporation to see coming changes, even when they only exist as the weakest of signals.

Media and law enforcement work at cross-purposes. Law enforcement wants to solve a case as fast as possible and put the guilty behind bars. The media wants a case to drag on as long as humanly possible and do all they can to extricate every last bit of drama—drop by bloody drop—in order to hold the attention of the millions of viewers who have gotten hooked. Law enforcement must abide by rules. The media make their own rules, or break them, or find loopholes to work around them.

Hören Sie sich das IntensivHörTraining so oft an, bis das Wissen ein Teil Ihrer selbst ist. Sie werden sich im Alltag und in Prüfungssituationen...

August 21, 2013: A chemical weapons attack on the suburbs of Damascus reminds the world of the existence of the Syrian war. Hundreds of journalists from every corner of the world rush to the frontier only to leave disappointed when Obama decides not to bomb. They leave behind 200,000 estimated victims, and more than half of a population of 22 million people dispersed or refugeed in nearby countries: the worst humanitarian crisis since WWII according to the UN.

APE's thesis is powerful yet simple: filling the roles of Author, Publisher, and Entrepreneur yields results that rival traditional publishing. We call this "artisanal publishing" - that is, when writers who love their craft control the publishing process and produce high-quality books. APE is 411 minutes of step-by-step, tactical advice and practical inspiration.

There is no right or wrong way to write a novel, but Hinze shows you one way - her way - which has helped her write and publish award-winning, bestselling novels, time after time. In this book, she opens her personal toolbox of methods and guides that you can alter to fit your own process to get your novel started, written, tested, and submitted.