Social Research

En esta obra revolucionaria que ocupa desde hace años los primeros puestos en las listas de ventas de Estados Unidos, Gladwell, un auténtico gurú de los negocios, analiza la trayectoria de varios productos y tendencias de gran éxito hasta descubrir cómo y por qué se alcanza el punto de inflexión a partir del cual algo se convierte en un fenómeno de masas: el punto clave.

In a collection of original essays, the venerated television journalist, Dan Rather, celebrates our shared values and what matters most in our great country, and shows us what patriotism looks like. Writing about the institutions that sustain us, such as public libraries, public schools, and national parks; the values that have transformed us, such as the struggle for civil rights; and the drive toward science and innovation that has made the US great, Rather brings his experience on the frontlines of the world's biggest stories, and offers listeners a way forward.

Author of the international best seller I'm with the Band: Confessions of a Groupie, Pamela Des Barres shares with women the art of memoir writing. For the last 14 years, Pamela Des Barres has been teaching an eight-week women's "femoir" writing workshop. She found that the music-loving ladies who showed up at her door had pent-up stories to tell. Many of them had read her two memoirs, which were wildly personal and deeply confessional, and felt comfortable opening up and experiencing that same freedom of expression.

This first volume of Best Sex Writing of the Year features a number of significant bloggers and some of the most important stories of the past two years. Alexandria Goddard is the blogger who made the important connections in the historic Steubenville Rape Case; Epiphora is the most renowned and saucy sex toy reviewer who has legions of dedicated followers; Lux Alptraum has recently sold the wildly successful Fleshbot and taken an editorial position at Nerve.

Now, for the first time, the nation's most respected reporters share their stories as the eyes and ears of the nation to create a fascinating oral history. Some of the most influential journalists of our time, including Christiane Amanpour, Walter Cronkite, Morley Safer, Peter Arnett, and Andy Rooney convey the facts, the brutality, and the drama of warfare and examine issues such as censorship, propaganda, ethics, the power of the press, and the future of war reporting, especially after September 11th.

In the early sixties, Calvin Trillin got his start as a journalist covering the Civil Rights Movement in the South. Over the next five decades of reporting, he often returned to scenes of racial tension. Now, for the first time, the best of Trillin’s pieces on race in America have been collected in one volume.

In this far-reaching examination of contemporary American culture, John Zogby, one of the nation's foremost pollsters, explores who today's Americans are, identifying patterns in our social makeup that hint at the way we'll be. Companies from multinational corporations down to family-owned small businesses can benefit from this detailed information about where we are and where we're going.

Write It Forward is a one-of-a-kind book focusing on you, the author. In Write It Forward, Bob Mayer applies the time-tested strategies of the Green Berets to the world of being a successful author. He has taught thousands of writers over the years, but this new and innovative program probes deeper than words on the page. It is designed to teach writers how to think, plan and become the future best-sellers of the new age of publishing.

Now an insider at The People vs. O. J. Simpson reveals the untold story of the most widely followed trial in American history and the indelible impact it has had on the judiciary, the media, and the public. As the Los Angeles Superior Court's media liaison, Jerrianne Hayslett had unprecedented access to the trial - and met with Judge Lance Ito daily - as she attempted, sometimes unsuccessfully, to mediate between the court and members of the media and to balance their interests.

Milton Friedman is one of the most famous economists in history. His writings and theories on everything from capitalism and freedom to deregulation and welfare have inspired movements, influenced government policies, and changed the course of America’s economic history. Now, acclaimed Friedman biographer Lanny Ebenstein brings together 20 of Friedman’s greatest essays in The Indispensable Milton Friedman: Essays on Politics and Economics.

How do we stay safe? Should we? What if our attempts are exposing us even more to the very risks we are avoiding? Would acceptance of danger make us more secure? Is there such a thing as foolproof? In Foolproof, Greg Ip presents a macro theory of human nature and disaster that explains how we can keep ourselves safe in our increasingly dangerous world.

In Morning Miracle, Dave Kindred takes an in-depth look at the 21st-century newspaper by spending time in the inner sanctum of one of the country's most venerable: The Washington Post. With unprecedented access to every nook and cranny of the paper, Kindred provides a comprehensive, entertaining, no-holds-barred look at what it takes to turn out a world-class paper day in and day out.

In this perceptive, compelling essay, Katharine Murphy offers a profile of Anthony Albanese in motion – a piece about character, the balance of forces, and the mood of the nation. Are Albanese and his party up for change? Are Australians up for it? What does the new prime minister embody, if anything? Has the centre of the polity shifted, with the success of the Teals and the Greens? Where could – and should – the new government be ambitious?

The greatest threat to privacy today is not the NSA, but good-old American companies. Internet giants, leading retailers, and other firms are voraciously gathering data with little oversight from anyone. In Las Vegas, no company knows the value of data better than Caesars Entertainment. Many thousands of enthusiastic clients pour through the ever-open doors of their casinos. The secret to the company’s success lies in their one unrivaled asset: they know their clients intimately by tracking the activities of the overwhelming majority of gamblers.

This dramatic story of two men's efforts to save a small Wisconsin daily from obliteration at the hands of the nation's largest newspaper chain brings together startling case histories of the dubious tactics practiced by Gannett and unsparing insights into the newspaper industry.

Instagram is one of, if not THE, best platforms you can use to market your business. It provides any user a variety of ways to create content and to reach an audience. For a business, these are all that you would need to make people aware of your brand, create relationships with them, retain existing customers, manage brand reputation, and lead prospective customers to channels for conversion.

America is in the throes of a demographic overhaul. Huge generation gaps have opened up in our political and social values, our economic well-being, our family structure, our racial and ethnic identity, our gender norms, our religious affiliation, and our technology use. Today's Millennials - well-educated, tech savvy, underemployed twentysomethings - are at risk of becoming the first generation in American history to have a lower standard of living than their parents.

"Daniel Matamala ingresa, con la lucidez que lo caracteriza, al territorio siempre necesario de la deconstrucción inteligente de las tramas en que se articulan las elites políticas y económicas. Unas tramas que permiten leer un tejido social donde el poder del dinero avanza sobre el poder político para contaminarlo. La reunión de columnas que el libro presenta permite leer cómo operan los privilegios múltiples e incesantes que posibilitan que la ley se retire de las zonas más privilegiadas o trabaje débilmente, o sencillamente no opere." (Diamela Eltit)

For too long, sentence instruction has been heavy on correctness and terminology (as in “mind your grammar”) and light on play and experimentation. Or it has been abandoned altogether. In this lively book, Marty Brandt sets out to change all that.

Las señales estaban a la vista, no solo en las calles sino en todos y cada uno de los informes de organismos internacionales. No verlas era un acto voluntarioso de ocultamiento de la realidad. Son más que simples dolores de crecimiento asociados a la modernización de Chile, tan exitosa en algunos aspectos, como el combate a la pobreza o la liberalización de la vida social.