Social Science Research

Cette édition traduite en français explique le principe divin féminin comme source de la création à la fois physique et métaphysique, la double nature féminine d’Isis avec Nephtys, la relation (et l’une-ité) des principes féminin et masculin, la numérologie d’Isis et d’Osiris, le rôle d’Isis en tant que Mère Vierge, l’explication d’une vingtaine de divinités féminines en tant que manifestations des attributs féminins, le rôle du culte d’Isis à travers le monde, l’allégorie d’Isis, Osiris et Horus, et bien plus encore.

In Losing the News, Pulitzer Prize-winning journalist Alex S. Jones offers a probing look at the epochal changes sweeping the media, changes which are eroding the core news that has been the essential food supply of our democracy. Losing the News depicts an unsettling situation in which the American birthright of fact-based, reported news is in danger. But it is also a call to arms to fight to keep the core of news intact.

The Secret Commonwealth of Elves, Fauns & Fairies is an extraordinary journey into the hidden folklore and mysticism of Scotland’s magical realms. Written by Reverend Robert Kirk in the late 17th century, this classic text dives into the secret lives of supernatural beings said to inhabit the Highlands—elves, fauns, fairies, and other mysterious entities that coexisted with humanity just beyond the visible world. Kirk’s observations capture the beliefs, sightings, and stories of these entities, revealing a world rich with wonder, superstition, and spiritual insights.

Ask a scientist about Hollywood, and you'll probably get eye rolls. But ask someone in Hollywood about science, and they'll see dollar signs: Moviemakers know that science can be the source of great stories, with all the drama and action that blockbusters require. That's a huge mistake, says Randy Olson: Hollywood has a lot to teach scientists about how to tell a story - and, ultimately, how to do science better. With Houston, We Have a Narrative, he lays out a stunningly simple method for turning the dull into the dramatic.

The second edition of Testing Treatments has been extensively revised and updated with a thought-provoking chapter on screening, explaining why early diagnosis is not always better. Other new chapters explore how over-regulation of research can work against the best interests of patients and how robust evidence from research can be drawn together to shape the practice of health care in ways that allow treatment decisions to be reached jointly by patients and clinicians.

In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion).

Since its first issue on October 10, 1896, The New York Times Book Review has brought the world of ideas to the reading public. It is the publication where authors have been made, and where readers first encountered the classics that have enriched their lives. Now the editors have curated the Book Review’s dynamic 125-year history, which is essentially the story of modern American letters. Brimming with remarkable reportage, this book collects interesting reviews, never-before-heard anecdotes about famous writers, and spicy letter exchanges.

Social media connected the world - and gave rise to fake news and increasing polarization. Now a leading researcher at MIT draws on 20 years of research to show how these trends threaten our political, economic, and emotional health in this eye-opening exploration of the dark side of technological progress.

“What happened to the America I thought I knew?” Brokaw writes. “Have we simply wandered off course, but only temporarily? Or have we allowed ourselves to be so divided that we’re easy prey for hijackers who could steer us onto a path to a crash landing? ... I do have some thoughts, original and inspired by others, for our journey into the heart of a new century.”

Facts are and must be the coin of the realm in a democracy. Unfortunately, for citizens in the United States and throughout the world, distinguishing between fact and fiction - always a formidable challenge - is now more difficult than ever, as a constant stream of questionable information pours into media outlets. Lewis argues forcefully that while data points and factoids abound, it is much harder to get to the whole truth of complex issues in time for that truth to guide citizens, voters, and decision makers.

In Cool, the neuroscientist and philosopher Steven Quartz and the political scientist Anette Asp bring together the latest findings in brain science, economics, and evolutionary biology to form a provocative theory of consumerism, revealing how the brain's "social calculator" and an instinct to rebel are the crucial missing links in understanding the motivations behind our spending habits.

Spanning 15 years of work, Everywhere I Look is an audiobook full of unexpected moments, sudden shafts of light, piercing intuition, flashes of anger and incidental humour. It takes us from backstage at the ballet to the trial of a woman for the murder of her newborn baby. It moves effortlessly from the significance of moving house to the pleasure of rereading Pride and Prejudice.

Throughout his 25-year journalistic career, David Carr was noted for his sharp and fearless observations, his uncanny sense of fairness and justice, and his remarkable compassion and wit. His writing was informed both by his own hardships as an addict, and his intense love of the journalist's craft. His range - from media politics to national politics, from rock-n-roll celebrities to the unknown civil servants who make our daily lives function - was broad and often timeless.

The beauty industry - which once revolved around creams and powders, subtle agents to enhance beauty - has become the anti-aging industry, overrun with steroids, human growth hormone injections, and bio-identical hormones, all promoted as cures for getting old. Acclaimed BusinessWeek science reporter Arlene Weintraub takes us inside this world, from the marketing departments of huge pharmaceutical companies to the backroom of your local pharmacy to celebrity enthusiasts like Oprah.

In this signal work of history, Bancroft Prize winner and Pulitzer Prize finalist Lizabeth Cohen shows how the pursuit of prosperity after World War II fueled our pervasive consumer mentality and transformed American life. Trumpeted as a means to promote the general welfare, mass consumption quickly outgrew its economic objectives and became synonymous with patriotism, social equality, and the American Dream.

When award-winning journalist Nick Davies decided to break Fleet Street's unwritten rule by investigating his own colleagues, he found that the business of reporting the truth had been slowly subverted by the mass production of ignorance.

We live in an age of extreme corporate concentration, in which global industries are controlled by just a few giant firms - big banks, big pharma, and big tech, just to name a few. But concern over what Louis Brandeis called the "curse of bigness" can no longer remain the province of specialist lawyers and economists, for it has spilled over into policy and politics, even threatening democracy itself.

After spotting Netflix and the deep-pocketed Amazon Prime Video a decade’s head start, rivals from the tech and start-up realm (Apple, Quibi) and traditional media (Disney, WarnerMedia, NBCUniversal) all decided to move mountains to enter the streaming game. At a cost of billions, each went after their own piece of the market, launching five new services in a seven-month span. And just as the derby was heating up, the coronavirus pandemic arrived, a black-swan event bringing short-term benefits but also stiff challenges.

All social groups have ideals for behavior, even though ethics vary among different cultures and among individuals within each culture. In trying to understand why, Churchland brings together an understanding of the influences of nature and nurture. She looks to evolution to elucidate how, from birth, our brains are configured to form bonds, to cooperate, and to care. Conscience delves into scientific studies, particularly the fascinating work on twins, to deepen our understanding of whether people have a predisposition to embrace specific ethical stands.

The business marketing genius at the forefront of today's entertainment marketing revolution helps corporate America get hip to today's new consumer - the tan generation. When Fortune 500 companies need to reenergize or reinvent a lagging brand, they call Steve Stoute. In addition to marrying cultural icons with blue-chip marketers, Stoute has helped identify and activate a new generation of consumers. He traces how the "tanning" phenomenon raised a generation of black, Hispanic, white, and Asian consumers who have the same "mental complexion".