Social Science Research

By one expert's prediction, within 20 years half of Americans will have body implants that tell retailers how they feel about specific products as they browse their local stores. The notion may be outlandish, but it reflects executives' drive to understand shoppers in the aisles with the same obsessive detail that they track us online. In fact, a hidden surveillance revolution is already taking place inside brick-and-mortar stores, where Americans still do most of their buying.

Plastic surgery has become the answer for many Americans, and in American Plastic sociologist Laurie Essig explores how we arrived at this particular solution. Over the last decade there has been a 465 percent increase in cosmetic work, and we now spend over $12 billion annually on procedures like liposuction, face-lifts, tummy tucks, and boob jobs.

Lee Eisenberg's The Number hit the New York Times best-seller list and became an instant classic with those wanting to learn more about retiring comfortably. Here he investigates the forces that compel Americans to shop till they drop. A timely exploration, Shoptimism takes a critical look at an often downplayed aspect of American economic prosperity.

Washington Post columnist Dana Milbank takes a fair and balanced look at the unsettling rise of the silly Fox News host Glenn Beck. Thomas Jefferson famously wrote that the tree of Liberty must be refreshed from time to time with the blood of patriots and tyrants. It is its natural manure. In America in 2010, Glenn Beck provides the very refreshment Jefferson had in mind: Whether he's the patriot or the tyrant, he's definitely full of manure.

Cheap. It's a dirty word laden with negative meanings. It is also the story of Lauren Weber's life. As a child, she resented her father for keeping the heat at 50 degrees through the frigid winters and rarely using his car's turn signals - to keep them from burning out. But as an adult, she found herself walking 30 blocks to save $2 on subway fare. In Cheap We Trust teases out the meanings of cheapness and examines the wisdom and pleasures of not spending every last penny.

The greatest threat to privacy today is not the NSA, but good-old American companies. Internet giants, leading retailers, and other firms are voraciously gathering data with little oversight from anyone. In Las Vegas, no company knows the value of data better than Caesars Entertainment. Many thousands of enthusiastic clients pour through the ever-open doors of their casinos. The secret to the company’s success lies in their one unrivaled asset: they know their clients intimately by tracking the activities of the overwhelming majority of gamblers.

In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion).

Dr. Tim Groseclose, a professor of political science and economics at UCLA, has spent years constructing precise quantitative measures of the slant of media outlets. He does this by measuring the political content of news, as a way to measure the PQ, or political quotient, of voters and politicians.

Recounts the story of America’s last great newspaper war between the New York Daily News and the New York Post, as both papers’ long rivalry turned existential amid the rise of digital news. The story is told through the eyes of the reporters, or “runners”, and photographers who fought the war on the ground in cities across America.

Compilación de entrevistas y reportajes publicados en diversos medios como El Universal, Sin embargo, Variopinto entre otros. Se trata de historias de mujeres que han encontrado diversas maneras de enfrentar la violencia de género y discriminación.

According to Bernard Goldberg, the media crossed an important line in the 2008 presidential race, moving from their usual unthinking liberal bias to crass partisanship of the crudest kind, practically acting as spin doctors for the presidential campaign of Barack Obama. In A Slobbering Love Affair, his most provocative book yet, Goldberg demonstrates how the media launched an unparalleled effort to ensure the election of the man they regarded as the One.

Leggendo questo libro (e facendo gli esercizi!) imparerai i segreti della scrittura creativa. I capitoli sono strutturati per aiutarti a prendere confidenza con le tue caratteristiche personali e con le regole della scrittura creativa. Esaminati gli elementi principali di quest'ultima, vedremo alcune sue declinazioni e prenderemo in esame le diverse strade che potrai percorrere nella creazione di un tuo stile personale. Ti consiglio di prestare molta attenzione agli esempi che verranno utilizzati perché ti permetteranno di comprendere più facilmente le tecniche descritte.

Today, nearly one million books are published each year. But is the era of the book as we know it - a codex of bound pages - coming to an end? And if it is, should we celebrate its demise and the creation of a democratic digital future, or mourn an irreplaceable loss?

From the explosion of fake news to the challenges of the 24-hour news cycle, legendary journalist Bob Schieffer examines political journalism today and those who practice it. Based on interviews with over 40 media leaders, Schieffer provides an inside look at the changing role of media and asks whether today's citizens are more informed or just overwhelmed.

In Enemy of the People, Marvin Kalb, an award-winning American journalist with more than six decades of experience both as a journalist and media observer, writes with passion about why we should fear for the future of American democracy because of the unrelenting attacks by the Trump administration on the press.

The Watergate scandal began with a break-in at the office of the Democratic National Committee at the Watergate Hotel on June 17, 1971, and ended when President Gerald Ford granted Richard M. Nixon a pardon on September 8, 1974, one month after Nixon resigned from office in disgrace. Effectively removed from the reach of prosecutors, Nixon returned to California, uncontrite and unconvicted, convinced that time would exonerate him of any wrongdoing and certain that history would remember his great accomplishments—the opening of China and the winding down of the Vietnam War.

The second edition of Testing Treatments has been extensively revised and updated with a thought-provoking chapter on screening, explaining why early diagnosis is not always better. Other new chapters explore how over-regulation of research can work against the best interests of patients and how robust evidence from research can be drawn together to shape the practice of health care in ways that allow treatment decisions to be reached jointly by patients and clinicians.

Justice in Plain Sight is the story of a hometown newspaper in Riverside, California, that set out to do its job: tell readers about shocking crimes in their own backyard. But when judges slammed the courtroom door on the public, including the press, it became impossible to tell the whole story. Pinning its hopes on business lawyer Jim Ward, whom Press-Enterprise editor Tim Hays had come to know and trust, the newspaper took two cases to the US Supreme Court in the 1980s. Hays was convinced that the public - including the press - needed to bear witness to justice....

In this endlessly fascinating book, New Yorker columnist James Surowiecki explores a deceptively simple idea that has profound implications: large groups of people are smarter than an elite few, no matter how brilliant. Groups are better at solving problems, fostering innovation, coming to wise decisions, even predicting the future.

As a former three-term U.S. Republican senator from Missouri and an ordained Episcopal priest, John C. Danforth has watched the shifts in his party and the Christian church with growing alarm. Now he feels the time has come for a change.