Social Sciences Media Studies

Born in war-ravaged Vietnam, Viet Nguyen arrived in the United States as a child refugee in 1975. The Nguyen family would soon move to San Jose, California, where the author grew up, attending UC-Berkeley in the aftermath of the shocking murder of Vincent Chin, which shaped the political sensibilities of a new generation of Asian Americans. The essays here, delivered originally as the prestigious Norton Lectures, proffer a new answer to a classic literary question: What does the outsider mean to literary writing?

There is a war on for your mind. We are endlessly confronted by those who would manipulate us – advertisers, pick-up artists, politicians, big tech, cult leaders and many more – even the humble waiter who asks, ‘Still or sparkling?’ All forms of communication are designed to persuade you in some way. Politicians and nudge units manipulate us into agreeing with controversial policies. Adverts tell us to buy lots of this, but none of that. The news tells us what to care about. Charities compete for our support. Social media buffets us with algorithms.

Gender exists in almost every society as a way of organizing its people. Gender is used to assign certain responsibilities, obligations, and privileges to some, and to deny them to others. In Gender: A World History, Susan Kingsley Kent tells the story of this seemingly simple but in fact quite complex concept. With historical perspective, she critically examines our everyday understandings of women and men, masculinity and femininity, and sexual difference in general.

Using his unique lens as a critical race theorist and law professor, Khaled A. Beydoun captures the many ways in which law, policy, and official state rhetoric have fueled the frightening resurgence of Islamophobia in the US.

By now it's clear that whether you're promoting a business, a product, or yourself, social media is near the top of what determines your success or failure. And there are countless pundits, authors, and consultants eager to advise you. But there's no one like Guy Kawasaki, the legendary former chief evangelist for Apple and a pioneer of business blogging, tweeting, Facebooking, Tumbling, and much more. Guy has teamed up with Peg Fitzpatrick, who he says is the best social-media person he's ever met, to offer The Art of Social Media - the one essential guide to get the most bang for your time, effort, and money.

All our lives, we've been fed watered-down versions of the classic myths. In reality, mythology is more screwed up than a schizophrenic shaman doing hits of unidentified . . . wait, it all makes sense now. In Zeus Grants Stupid Wishes, Cory O'Brien, creator of Myths RETOLD!, sets the stories straight. These are rude, crude, totally sacred texts told the way they were meant to be told.

At the turn of the millennium, digital technologies seemed to have immense promise for transforming our society. With these powerful new tools, the thinking went, we would be free to live our best lives, connected to our communities in ways full of infinite potential. A quarter of a century on, this form of utopianism seems like a cruel mirage. So what happened? In Against Platforms, technologist and creator Mike Pepi lays out an explanation of what went wrong—and a manifesto for putting it right.

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From Aaron Gouveia, who gained viral fame after tweeting his support for his son's painted fingernails (and who knows toxic masculinity very well), learn practical and actionable tips such as: don't accept different standards for moms and dads; teach boys that "girl" is not an insult and retire phrases like "boys will be boys"; and show boys that expressing their emotions and being physical is a good thing.

Edmund Wilson's To the Finland Station is intellectual history on a grand scale, full of romance, idealism, intrigue, and conspiracy, that traces the revolutionary ideas that shaped the modern world from the French Revolution up through Lenin's arrival at Finland Station in St. Petersburg in 1917. Fueled by Wilson's own passionate engagement with the ideas and politics at play, it is a lively and vivid, sweeping account of a singular idea—that it is possible to construct a society based on justice, equality, and freedom—gaining the power to change history.

The Western museum is a battleground—a terrain of ideological, political, and economic contestation. Almost everyone today wants to rethink the museum, but how many have the audacity to question the idea of the universal museum itself? In A Programme of Absolute Disorder, Françoise Vergès puts the museum in its place. Exploring the Louvre's history, she uncovers the context in which the universal museum emerged: as a product of colonialism, and of Europe's self-appointed claim to be the guardian of global heritage.

Exciting new developments in brain science are continuing the debates on these issues, and the field has now expanded to include biologists, neuroscientists, psychologists, and philosophers. This controversial book clarifies the potentially confusing arguments, and the major theories, while also outlining the amazing pace of discoveries in neuroscience. Covering areas such as the construction of self in the brain, mechanisms of attention, the neural correlates of consciousness, and the physiology of altered states of consciousness, Susan Blackmore highlights our latest findings.

The influx of social media platforms over the past 10 years is the greatest boon to marketing since the creation of the internet. While there is undeniably money to be made from social media marketing, the shear amount of competition makes getting started successfully more difficult than it would otherwise be. If you are looking for the best way to dip your foot into this marketing goldmine, then Social Media Marketing 2019: How to Become an Influencer of Millions on Facebook, Twitter, Youtube & Instagram While Advertising & Building Your Personal Brand is the audiobook for you.

Shortly before he died, Plenty Coups, the last great Chief of the Crow Nation, told his story - up to a certain point. "When the buffalo went away the hearts of my people fell to the ground", he said, "and they could not lift them up again. After this nothing happened." It is precisely this point - that of a people faced with the end of their way of life - that prompts the philosophical and ethical inquiry pursued in Radical Hope. In Jonathan Lear's view, Plenty Coups' story raises a profound ethical question that transcends his time and challenges us all.

Ambika Kamath and Melina Packer reveal how scientists studying animal behavior have long projected human norms and values onto animals while seeking to understand them. When scientific studies conclude that these norms and values are natural in animals, it makes it easier to think of them as natural in humans too. And because scientists, historically and to this day, largely belong to elite, powerful segments of society, the norms and values embedded into animal behavior science match those of the already powerful.

Early True Believers: The Untold Story of Silicon Alley is a 1990s saga of ambition and innovation set in Manhattan’s Silicon Alley, a swath of downtown that served as New York City’s nerve center of tech entrepreneurship. The series features the stories of a forgotten cohort of early internet visionaries, countercultural social networks, the digital gold rush, and the lavish events that came with it, including one held in an underground Tribeca bunker that abruptly ended in a police raid—a harbinger of the upheaval to come.

Weaving together the stories of historical figures in a richly detailed narrative, the book shows how trans femininity emerged under colonial governments, the sex work industry, the policing of urban public spaces, and the area between the formal and informal economy. A Short History of Trans Misogyny is the first book to explain why trans women are burdened by such a weight of injustice and hatred.

The subject of fairies in Celtic cultures is a complex one that seems to endlessly intrigue people. What exactly are fairies? What can they do? How can we interact with them? Answering these questions becomes even harder in a world that is disconnected from the traditional folklore and flooded with modern sources that are often vastly at odds with the older beliefs.

Véritable petit guide pratique écrit en 1928 par le neveu américain de Sigmund Freud, ce livre expose cyniquement et sans détour les grands principes de la manipulation mentale de masse ou de ce que Bernays appelait la "fabrique du consentement". Comment imposer une nouvelle marque de lessive ? Comment faire élire un président ? Dans la logique des "démocraties de marché", ces questions se confondent. Bernays assume pleinement ce constat : les choix des masses étant déterminants, ceux qui parviendront à les influencer détiendront réellement le pouvoir.

This book documents each month of the first year of the pandemic and examines the issues that emerged, from racialized workers to residential care to policing. It demonstrates how politicians and uncritical media shaped the popular understanding of these issues and helped to justify the maintenance of a status quo that created the worst ravages of the crisis. Spin Doctors argues alternative ways in which Canadians should understand the big themes of the crisis and create the necessary knowledge to demand large-scale change.