Social Storytelling

Los héroes de los antiguos mitos de las diferentes culturas ya recorrieron el camino; su itinerario es conocido, solo hay que seguir su huella. Tras sus gestas, aventuras y descubrimientos, surge tanto aquello que hace avanzar las civilizaciones como lo que conduce a la conquista de uno mismo. El autor nos explica el ciclo iniciático del héroe expuesto por Joseph Campbell y nos muestra su desarrollo en libros y películas contemporáneos.

The Art & Science of Storytelling is a practical audiobook that will teach you how to tell better stories in conversations, business meetings, in leadership positions, and for brand building. The Information Age has ended, and the Storytelling Age has begun. Enter the new era with the utmost confidence.

As the creator of "Cathy", Cathy Guisewite found her way into the hearts of fans more than 40 years ago and has been there ever since. Her hilarious and deeply relatable look at the challenges of womanhood in a changing world became a cultural touchstone for women everywhere. Now, Guisewite returns with her signature wit and warmth in this debut essay collection about another time of big transition, when everything starts changing and disappearing without permission: aging parents, aging children, aging self stuck in the middle.

Ihre Kommunikation ist Ihre Visitenkarte. Denn die richtige Kommunikation überzeugt. Lernen Sie Ihre Ausdrucksweise lieben und richtig einzusetzen. Schon wirken Sie authentisch und überzeugen sogar Ihre "Gegner". Allein mit der richtigen Dramaturgie können Sie dafür sorgen, dass Ihre Botschaften packend rüberkommen und Ihr Gegenüber Ihnen gerne zuhört. Geschickt aufgebaute Vorträge, Verkaufsgespräche, Reden, Texte oder Videobotschaften sorgen für eine überzeugende Gesprächsführung und Kommunikation. Denn ein professioneller Aufbau entscheidet darüber, ob Sie wahrgenommen werden.

An inviting and accessible new translation of Aristotle's complete Poetics—the first and best introduction to the art of writing and understanding stories.

It sounds so simple: Tell stories from your life, and people will remember your message. But when you get down to crafting one, there's nothing easy about it. Material for stories surrounds us. Yet few people are skilled at sharing personal anecdotes and even fewer know how to link them to professional goals. Whether you want to stand out in the interview process, add punch to a presentation, or make a compelling case for a new initiative, Let the Story Do the Work shows you how to mine your experience for simple narratives that convey who you are.

So nutzt du Storytelling im Podcast, um deine Hörer:innen zu fesseln Storytelling ist das Geheimnis erfolgreicher Podcasts. Egal, ob du Solo-Episoden gestaltest und Wissen vermittelst oder Interviews führst – eine starke Geschichte hält deine Hörer:innen am Ball und sorgt dafür, dass deine Botschaft nicht nur gehört, sondern auch gefühlt wird.

Forty-eight stories of brave sparrows, wilds winds, and how to live in times of climate change. A prize-winning book by the natural storyteller Georgiana Keable, sharing long experience with children in the forests and snows of Norway. Meet the girl who became a fish, married a bear, and had a tree as her mum and dad. Meet the boy who tried to stop the wind, fetched fire from the center of the earth on the back of a bird, and whose father was the river.

Lo storytelling ha il potere unico di creare connessioni emozionali autentiche tra te e il tuo pubblico e sempre più aziende e professionisti si sono accorti dell'importanza di comunicare il proprio "lato umano" online.

Your brand is the stories people share about you when you're not in the room, and it's these brand stories that determine if people buy from you, employ you, work for you, or invest in you. When the stakes are that high, wouldn't you want to take control of it? In Magnetic Stories, business storytelling expert Gabrielle Dolan reveals how you, too, can create and share stories that stick.

Alternating between personal anecdote, hilarious insight, and smart analysis, Luke Skywalker Can't Read contends that Barbarella is good for you, that monster movies are just romantic comedies with commitment issues, and that Dracula and Sherlock Holmes are total hipsters and, most shockingly, shows how virtually everyone in the Star Wars universe is functionally illiterate.

Branding is a way for a business to make it to the top, plus improve its operations. This audiobook comprises years of experience, created to allow a complete beginner to grasp how the most powerful companies and small businesses handle branding.

Step Into Your Brilliance will...Reveal the solution and simple process to becoming "The Expert" in your industry! Burst your limiting beliefs around becoming a positive storyteller and successful social media entrepreneur! Teach you how to rapidly grow the right network that will explode your business! Show you how to create a magnetic pitch that will attract prospects and leads wherever you are! Give you the tools and resources to manage your business...and much more!

Having a lack of confidence is a tough feeling. All your moves feel weighed down and you feel a lack of spirit. Life is a lot difficult when you feel low self-worth. But luckily, confidence is a skill set. Even if you don’t feel confident today, that does not mean you can’t feel confident in the future. In this Armani Archives, you will get short stories for mindset & creativity. You will learn how to build self-worth & confidence, unlock your inner creativity & think powerful thoughts, overcome fears to build courage and how to manifest your goals through the law of attraction.

Phonopoetics tells the neglected story of early "talking records" and their significance for literature, from the 1877 invention of the phonograph to some of the first recorded performances of modernist works. The book challenges assumptions of much contemporary criticism by taking the recorded oral performance as its primary object of analysis and by exploring the historically specific convergences between audio recording technologies, media formats, generic forms, and the institutions and practices surrounding the literary.

Learn the #1 secret of the top professional speakers in the world: how to craft and deliver a riveting story. Exceptional storytelling skills have been proven to build career success. Whether you are at a cocktail party, in the corporate boardroom, or in a routine meeting, your ability to craft interesting stories will have a measurable impact on your success. Learn how to harness the human psyche’s positive response to a good story.

Reagan, Thatcher, Mitterrand, Kohl, Clinton, Blair, Schröder, Berlusconi, Obama, Cameron, Sarkozy, Merkel, Renzi: nelle parabole di questi leader, accomunati dalla pretesa di rappresentare il nuovo e il cambiamento, si può cogliere il ruolo cruciale che gioca la narrazione nei sistemi politici. Attingendo alle scienze sociali, alla psicologia e alle neuroscienze, il libro illustra i meccanismi che rendono efficace lo storytelling per creare emozioni, identificazione e coinvolgimento con il leader narratore.

When Stuever's narrative begins, he's standing in line with the people waiting to purchase flat-screen TVs at Best Buy on Black Friday, the opening of the Christmas shopping season. From there he follows a number of key residents of Frisco, Texas, as they navigate through the nativity and all its attendant crises.

Storytelling is a fundamental part of being human and it has been at the core of human experience since inception. In fact, neuroscientists have found that our brains are hardwired for creating, sharing, and understanding our world through stories. Everyone relies on words to deliver a message. But there is a difference between talking about your day and the masterful art of storytelling. Whether you work in fiction or nonfiction, a marketer, a freelancer, a novelist, a student, or a teacher. Masterful Storytelling is an invaluable resource for writers of all trades.

When stories are used in business settings, we expect them to deliver more. We need stories to be remembered and repeated. That's a challenge. Using stories isn't as easy as it may seem, both in terms of shaping stories to align with business situations and telling stories that are compelling enough to repeat. In this audiobook, Sally solves both challenges by providing insights on the listener's perspective and concrete tools to shape storylines and stories that deliver impact.