Social Technology

On February 1, 2003, Columbia disintegrated on reentry before the nation's eyes, and all seven astronauts aboard were lost. Author Mike Leinbach was a key leader in the search and recovery effort as NASA, FEMA, the FBI, the US Forest Service, and dozens more federal, state, and local agencies combed an area of rural east Texas the size of Rhode Island for every piece of the shuttle and her crew they could find. Assisted by hundreds of volunteers, it would become the largest ground search operation in US history.

Whether it's Kim Kardashian uploading picture after picture to Instagram or your roommate posting a mid-vacation shot to Facebook, selfies receive mixed reactions. But are selfies more than, as many critics lament, a symptom of a self-absorbed generation? Digital native Alicia Eler's The Selfie Generation is the first book to delve fully into this ubiquitous and much-maligned part of social media, including why people take them in the first place and the ways they can change how we see ourselves.

World politics has changed, claims Bruno Maçães. Geopolitics is no longer simply a contest to control territory: in this age of advanced technology, it has become a contest to create the territory. Great powers seek to build a world for other states to inhabit, while keeping the ability to change the rules or the state of the world when necessary. At a moment when the old concepts no longer work, this book aims to introduce a radically new theory of world politics and technology.

Is he a man or is he a carrot? In this groundbreaking autobiography of a YouTube icon, we get to the root of it. In this breathtaking debut, Josh Carrott peels back the curtain to reveal an epic saga of friendship, true love, and a prophecy that will change his life forever. Gird your loins and hold on tight for the unfiltered story of his fascinating and vitamin-A-infused life.

The influx of social media platforms over the past 10 years is the greatest boon to marketing since the creation of the internet. While there is undeniably money to be made from social media marketing, the shear amount of competition makes getting started successfully more difficult than it would otherwise be. If you are looking for the best way to dip your foot into this marketing goldmine, then Social Media Marketing 2019: How to Become an Influencer of Millions on Facebook, Twitter, Youtube & Instagram While Advertising & Building Your Personal Brand is the audiobook for you.

Why is the internet so broken, and what could ever possibly fix it? In Internet for the People, leading tech writer Ben Tarnoff offers an answer. The internet is broken, he argues, because it is owned by private firms and run for profit. Google annihilates your privacy and Facebook amplifies right-wing propaganda because it is profitable to do so. But the internet wasn't always like this. Tarnoff tells the story of the privatization that made the modern internet, and which set in motion the crises that consume it today. It's time to demand an internet by and for the people.

Everybody has secrets, and former US presidents are no exception. Discover which stories about America’s past leaders are true and which ones are just tall tales.

When gladiators fought in combat, there was usually only one winner. The victor may not have realized it, but he owed his success to science. Learn how science helped gladiators find victory in the arena.

If a classmate sends threatening emails to you, do you know what to do? Don’t worry if you don’t. This book is here to help! Learn tech-savvy ways to keep bullies out of your technology - without taking away all the fun!

Whitehead presented these three lectures at Princeton University in 1929. Although 85 years have passed, his central thesis and his analysis remain remarkably current. The scientific materialism that Whitehead opposed with such vigor continues to dominate in academic circles, and even now those who question that worldview are often accused of being antiscientific. This is especially true in discussions of the nature of the human mind and its relation to the body (particularly the brain).

A groundswell is sweeping through your customers. Right now, they are writing about your products on blogs and recutting your commercials on YouTube. They're defining you on Wikipedia and ganging up on you in social networking sites like Facebook. These are all elements of a social phenomenon - the groundswell - that has created a permanent shift in the way the world works. Most companies see it as a threat. It's time to see it an opportunity.

To a generation in revolt against authority, "Tune in, turn on, drop out" was a mantra, and its popularizer, Dr. Timothy Leary, a guru. A charismatic and brilliant psychologist, Leary became intrigued, and then obsessed, by the effects of psychedelic drugs in the 1960s while teaching at Harvard. What began as research into human consciousness turned into a mission to alter consciousness itself. Timothy Leary is the first major biography of one of the most controversial figures in postwar America.

Compete in the digital world with pragmatic strategies for success. Digital Sense provides a complete playbook for organizations seeking a more engaged customer experience strategy. By reorganizing sales and marketing to compete in today's digital-first, omni-channel environment, you gain newfound talent and knowledge from the resources already at hand.

Weird, wonderful, and sometimes disgusting, figuring out "what's for dinner on Mars" is far from trivial. If we can figure out how to sustain ourselves on Mars, we will know how to do it on Earth too. In Dinner on Mars, authors Fraser and Newman show how setting the table off-planet will supercharge efforts to produce food sustainably here at home. For futurists, sci-fi geeks, tech nuts, business leaders, and anyone interested in the future of food, Dinner on Mars puts sustainability and adaptability on the menu in the face of our climate crisis.

"Be Open, Be Transparent, Be Authentic" are the current leadership mantras - but companies often push back. Business is premised on the concept of control and yet the new world order demands openness-leaders do not know how to be open and be in control. This must-have resource will help the modern leader understand how to lead in the new open world-where blogging, twittering, facebooking, and digging are becoming the norm.

Ever since the earliest days of the Cold War, American intelligence agencies have launched spies in the sky, implanted spies in the ether, burrowed spies underground, sunk spies in the ocean, and even tried to control spies' minds by chemical means. But these weren't human spies. Instead, the United States expanded its reach around the globe through techno-spies. Nothing Is Beyond Our Reach investigates how America's technophiles inadvertently created a global espionage empire: one based on technology, not land.

This book teaches you how to spot an excellent deal with an SEO company, or even better, how to manage SEO on your own. As a free marketing method, you do not need to make a financial investment in order to get the results that will elevate your site. All you need to know is how you can create a winning strategy.

Are you ready to connect with a wider audience? Do you want to know the best ways to leverage social media for your business? If you haven't used social media to market your brand, products and services, you're going to love how easy it is to get started.

In this insightful book, an underwater archaeologist and survival coach shows how understanding the collapse of civilizations can help us prepare for a troubled future. Pandemic, climate change, or war: our era is ripe with the odor of doomsday. In movies, books, and more, our imaginations run...

Cybersecurity expert Theresa Payton tells battlefront stories from the global war being conducted through clicks, swipes, internet access, technical backdoors and massive espionage schemes. She investigates the cyberwarriors who are planning tomorrow’s attacks, weaving a fascinating yet bone-chilling tale of Artificial Intelligent mutations carrying out attacks without human intervention, “deepfake” videos that look real to the naked eye, and chatbots that beget other chatbots.