Social Technology

In this third and completely revised edition of his classic book, bestselling author and college educator Mark Schaefer explains why many marketers are "sleepwalking" through the social media world because they haven't kept up with new consumer trends. Schaefer untangles the world's least understood business practices in his easy-to-understand personal style.

More than 50 years ago, John Coltrane drew the 12 musical notes in a circle and connected them with straight lines, forming a five-pointed star. Inspired by Einstein, Coltrane had put physics and geometry at the core of his music. Physicist and jazz musician Stephon Alexander returns the favor, using jazz to answer physics' most vexing questions about the past and future of the universe.

A powerful defense of intellectual freedom told through the ordeals of contemporary scientists attacked for exploring controversial ideas, by a noted science historian and medical activist.

Can a well-programmed machine do anything a human can - only better? Complex algorithms are buying our groceries, picking our partners, and driving our investments. They can navigate more data than a doctor or lawyer and act with greater precision. For many years we've taken solace in the notion that they can't create. But now that algorithms can learn and adapt, does the future of creativity belong to machines too?

This bundle provides the essential hacks and secrets to establishing a successful online presence, from understanding YouTube algorithms to optimizing website rankings and driving organic traffic. With this guide, you will learn to create engaging content that hooks and sells, make money as a video influencer, use hashtags effectively to build an influential Instagram presence and leverage the unique features of TikTok and Twitch to monetize content.

With over 800 million users and growing, TikTok is quickly becoming the most popular social media platform, leading influencers, brands and average joe’s to wonder “How can I use TikTok to grow my following?” If you haven’t used TikTok before, it may seem a bit frightening, or maybe even a bit weird and irrelevant. You find yourself thinking.... What even is this whole TikTok thing? Where do I start? I only see kids on the platform, will this work for my company? I can’t dance, how can I ever become an influencer?

An unflinching look at the aspiring city-builders of our smart, mobile, connected future. We live in a world defined by urbanization and digital ubiquity, where mobile broadband connections outnumber fixed ones, machines dominate a new "internet of things," and more people live in cities than in the countryside.

An incisive observer, writer, and participant in today's social movements, Zeynep Tufekci explains in this accessible and compelling book the nuanced trajectories of modern protests - how they form, how they operate differently from past protests, and why they have difficulty persisting in their long-term quests for change.

The definitive inside account of the file-sharing revolution that overthrew the music industry, All the Rave reveals the family betrayal, greed, and mismanagement that hijacked one the most fundamental innovations of the Internet era. Named one of the three best books of 2003 by Investigative Reporters and Editors Inc., All the Rave has been out of print until now and unavailable in most formats. Author and veteran technology journalist Joseph Menn also wrote 2010's Fatal System Error: The Hunt for the New Crime Lords who are Bringing Down the Internet.

What does it mean to be human in the 21st century? How do we be real people in a world of online personas and "authentic" simulated experiences? In this innovative examination of our present reality, award-winning writer Laurence Scott charts the ways our traditional mental models of the world have started to fray. Effortlessly applying philosophy to the quotidian, Scott "makes banal things shimmer with meaning" (Guardian).

From a skeleton, a skull, or a mere fragment of burnt thighbone, prominent forensic anthropologist Dr. William Maples can deduce the age, gender, and ethnicity of a murder victim, the manner in which the person was dispatched, and, ultimately, the identity of the killer. In Dead Men Do Tell Tales, Dr. Maples revisits his strangest, most interesting, and most horrific investigations, from the baffling cases of conquistador Francisco Pizarro and Vietnam MIAs to the mysterious deaths of President Zachary Taylor and the family of Czar Nicholas II.

The universe is rapidly expanding. Of that much scientists are certain. But how fast? And with what implications regarding the fate of the universe? Ellen Jackson and Nic Bishop follow Dr. Alex Fillippenko and his High-Z Supernova Search Team to Mauna Kea volcano in Hawaii, where they will study space phenomena and look for supernovae, dying stars that explode with the power of billions of hydrogen bombs. Dr. Fillippenko looks for black holes--areas in space with such a strong gravitational pull that no matter or energy can escape from them--with his robotic telescope.

If a strange person asks to be your online friend, do you know what to do? Don’t worry if you don’t. This book is here to help! Learn tech-savvy ways to keep your social networking sites safe without taking away all the fun!

On February 1, 2003, Columbia disintegrated on reentry before the nation's eyes, and all seven astronauts aboard were lost. Author Mike Leinbach was a key leader in the search and recovery effort as NASA, FEMA, the FBI, the US Forest Service, and dozens more federal, state, and local agencies combed an area of rural east Texas the size of Rhode Island for every piece of the shuttle and her crew they could find. Assisted by hundreds of volunteers, it would become the largest ground search operation in US history.

In Places of the Heart, Colin Ellard explores how our homes, workplaces, cities, and nature - places we escape to and can’t escape from - have influenced us throughout history and how our brains and bodies respond to different types of real and virtual space. As he describes the insight he and other scientists have gained from new technologies, he assesses the influence these technologies will have on our evolving environment and asks what kind of world we are, and should be, creating.

With a razor wit, Nicholas Carr cuts through Silicon Valley's unsettlingly cheery vision of the technological future to ask a hard question: Have we been seduced by a lie? Gathering a decade's worth of posts from his blog, Rough Type, as well as his seminal essays, Utopia Is Creepy offers an alternative history of the digital age, chronicling its roller-coaster crazes and crashes, its blind triumphs, and its unintended consequences.

Drawing on rarely consulted archives, Crews shows us a man who blundered tragicomically in his dealings with patients, who never produced a corroborated cure, who promoted cocaine in one decade and was deluded by it in the next, who misunderstood the psychological controversies of the era, and who advanced his career through falsifying case histories and betraying the mentors who had helped him to rise.

Explore the fascinating world of social networking. With fun facts and engaging discussion topics, this short audiobook provides an inspiring look at this exciting technology.

The Social Media Management Handbook provides a complete toolbox for defining and practicing a coherent social media strategy. It is a comprehensive resource for bringing together such disparate areas as IT, customer service, sales, communications, and more to meet social media goals. Wollan and Smith and their Accenture team explain policies, procedures, roles and responsibilities, metrics, strategies, incentives, and legal issues that may arise.

These marketing secrets are what set the top earners apart from the rest - they’re simple, straightforward, and easy to apply. In Social Media for Network Marketing Professionals, you’ll discover: Why you have to fully establish what your dream life looks like in order to achieve it - and how you can use this vision to manifest your success, step-by-step guide to setting goals that you’ll actually achieve, what an attractive social media profile actually looks like - and how you can begin building yours today, and more.