Social Technology

In this third and completely revised edition of his classic book, bestselling author and college educator Mark Schaefer explains why many marketers are "sleepwalking" through the social media world because they haven't kept up with new consumer trends. Schaefer untangles the world's least understood business practices in his easy-to-understand personal style.

In our rapidly evolving digital age, mastering the landscape is more than just beneficial—it's essential. "Social Media Marketing for Beginners 2024" is crafted specifically with beginners in mind, providing a clear path through the complexity of social media marketing. This book offers step-by-step strategies, practical tips, and comprehensive case studies to elevate you from a novice to a marketing maestro swiftly.

It is very easy now, for beginners with zero knowledge of coding, to create a blog website right from the comfort of their home using all the various features that come with WordPress. This guide describes the top-down bottom-up approaches to get the most out of WordPress. Contrary to the belief that creating a WordPress website is rocket science, this explicit guide aims to disprove this belief and teach the beginner all the nitty-gritty involved in creating their blog website. The book talks about getting your website live - from downloading, installing and configuring WordPress.

In Distracted, journalist Maggie Jackson ponders our increasingly cyber-centric world and fears we're entering a dark age of interruption that will render us unable to think critically, work creatively or cultivate meaningful relationships.

In this decade, our digital world has grown exponentially as has the degree of time both adults and children are spending on their screens. Not surprisingly, researchers are discovering a myriad of unhealthy behaviors associated with excessive screen time. In Power Down & Parent Up, Kenley expands on her groundbreaking audiobook Cyber Bullying No More, giving parents/guardians effective strategies to integrate into their lives and their children's. How can we navigate a tech-driven world and raise tech-healthy children?

Packed with insider information based on interviews, declassified files, and forensic analysis of company reports, The Hacker and the State sets aside fantasies of cyber-annihilation to explore the real geopolitical competition of the digital age. Tracing the conflict of wills and interests among modern nations, Ben Buchanan reveals little-known details of how China, Russia, North Korea, Britain, and the United States hack one another in a relentless struggle for dominance.

A Ph.D. biochemist and immunologist goes through the data on one of the greatest public policy disasters in human history—the lockdown response to COVID. How deadly was COVID originally and after it had evolved for a year or two? How many COVID deaths were prevented by the lockdowns? How many people did the lockdowns throw into depression? How many people did the lockdowns kill by deaths of despair? But the good news from the lockdowns is it shows citizens are willing to make enormous sacrifices for their society and that we can transform society on a dime.

More than 50 years ago, John Coltrane drew the 12 musical notes in a circle and connected them with straight lines, forming a five-pointed star. Inspired by Einstein, Coltrane had put physics and geometry at the core of his music. Physicist and jazz musician Stephon Alexander returns the favor, using jazz to answer physics' most vexing questions about the past and future of the universe.

Can a well-programmed machine do anything a human can - only better? Complex algorithms are buying our groceries, picking our partners, and driving our investments. They can navigate more data than a doctor or lawyer and act with greater precision. For many years we've taken solace in the notion that they can't create. But now that algorithms can learn and adapt, does the future of creativity belong to machines too?

An irreverent and illuminating journey through a day in the life of the affectionately named Trauma Farm, with numerous side trips into the natural history of farming. Beginning naked in darkness, Brian Brett moves from the tending of livestock, poultry, orchards, gardens, machinery, and fields to the social intricacies of rural communities and, finally, to an encounter with a magnificent deer in the silver moonlight of a magical farm field.

An unflinching look at the aspiring city-builders of our smart, mobile, connected future. We live in a world defined by urbanization and digital ubiquity, where mobile broadband connections outnumber fixed ones, machines dominate a new "internet of things," and more people live in cities than in the countryside.

An incisive observer, writer, and participant in today's social movements, Zeynep Tufekci explains in this accessible and compelling book the nuanced trajectories of modern protests - how they form, how they operate differently from past protests, and why they have difficulty persisting in their long-term quests for change.

What does it mean to be human in the 21st century? How do we be real people in a world of online personas and "authentic" simulated experiences? In this innovative examination of our present reality, award-winning writer Laurence Scott charts the ways our traditional mental models of the world have started to fray. Effortlessly applying philosophy to the quotidian, Scott "makes banal things shimmer with meaning" (Guardian).

The universe is rapidly expanding. Of that much scientists are certain. But how fast? And with what implications regarding the fate of the universe? Ellen Jackson and Nic Bishop follow Dr. Alex Fillippenko and his High-Z Supernova Search Team to Mauna Kea volcano in Hawaii, where they will study space phenomena and look for supernovae, dying stars that explode with the power of billions of hydrogen bombs. Dr. Fillippenko looks for black holes--areas in space with such a strong gravitational pull that no matter or energy can escape from them--with his robotic telescope.

If a strange person asks to be your online friend, do you know what to do? Don’t worry if you don’t. This book is here to help! Learn tech-savvy ways to keep your social networking sites safe without taking away all the fun!

On February 1, 2003, Columbia disintegrated on reentry before the nation's eyes, and all seven astronauts aboard were lost. Author Mike Leinbach was a key leader in the search and recovery effort as NASA, FEMA, the FBI, the US Forest Service, and dozens more federal, state, and local agencies combed an area of rural east Texas the size of Rhode Island for every piece of the shuttle and her crew they could find. Assisted by hundreds of volunteers, it would become the largest ground search operation in US history.

In Places of the Heart, Colin Ellard explores how our homes, workplaces, cities, and nature - places we escape to and can’t escape from - have influenced us throughout history and how our brains and bodies respond to different types of real and virtual space. As he describes the insight he and other scientists have gained from new technologies, he assesses the influence these technologies will have on our evolving environment and asks what kind of world we are, and should be, creating.

With a razor wit, Nicholas Carr cuts through Silicon Valley's unsettlingly cheery vision of the technological future to ask a hard question: Have we been seduced by a lie? Gathering a decade's worth of posts from his blog, Rough Type, as well as his seminal essays, Utopia Is Creepy offers an alternative history of the digital age, chronicling its roller-coaster crazes and crashes, its blind triumphs, and its unintended consequences.

Drawing on rarely consulted archives, Crews shows us a man who blundered tragicomically in his dealings with patients, who never produced a corroborated cure, who promoted cocaine in one decade and was deluded by it in the next, who misunderstood the psychological controversies of the era, and who advanced his career through falsifying case histories and betraying the mentors who had helped him to rise.

Explore the fascinating world of social networking. With fun facts and engaging discussion topics, this short audiobook provides an inspiring look at this exciting technology.