Social Technology

Hoy en día, el mundo se vacía de cosas y se llena de información inquietante como voces sin cuerpo. La digitalización desmaterializa y descorporeíza el mundo. En lugar de guardar recuerdos, almacenamos inmensas cantidades de datos. Los medios digitales sustituyen así a la memoria, cuyo trabajo hacen sin violencia ni demasiado esfuerzo. La información falsea los acontecimientos.

You see, most people think that social media is little more than a time-vampire sucking away attention from more important aspects of your business...but it doesn’t have to be that way. In fact, social media marketing needn’t take much more than an hour of your day. And whats more, your social accounts can be automated - allowing you to grow your brand, audience, and customer base on auto-pilot!

A groundswell is sweeping through your customers. Right now, they are writing about your products on blogs and recutting your commercials on YouTube. They're defining you on Wikipedia and ganging up on you in social networking sites like Facebook. These are all elements of a social phenomenon - the groundswell - that has created a permanent shift in the way the world works. Most companies see it as a threat. It's time to see it an opportunity.

The World in 2050 is a provocative journey into a future already under construction. It’s not just about artificial intelligence — it’s about what happens when society lets systems decide who is visible, valid, and valuable. This book blends speculative storytelling, real-world parallels, and sharp analysis to explore what happens when predictive scoring replaces human judgment — and when machines are authorized to make irreversible decisions. Experience algorithmic ghosting, risk profiling, and digital erasure — all based on real-world systems that are already shaping our present.

Cyberspace is all around us. We depend on it for everything we do. We have reengineered our business, governance, and social relations around a planetary network unlike any before it. But there are dangers looming, and malign forces are threatening to transform this extraordinary domain. In Black Code, Ronald J. Deibert, a leading expert on digital technology, security, and human rights, lifts the lid on cyberspace and shows what's at stake for Internet users and citizens.

The New York Times best seller Women in Science highlights the contributions of 50 notable women to the fields of science, technology, engineering, and mathematics (STEM), from the ancient to the modern world, who have paved the way for the next generation of female engineers, biologists, mathematicians, doctors, astronauts, physicists, and more. This fascinating collection contains information about relevant topics, such as lab equipment and rates of women currently working in STEM fields.

Are you ready to confidently communicate in your life? Are you ready to seize every opportunity that comes your way? Becoming a Master Communicator—by Renée Marino-communication coach, Broadway actress, and star of Clint Eastwood’s Jersey Boys film—is a guide for those looking to have clear and authentic communication with others by using digital technology as a tool—but not the only tool. Smartphones and computers make everyday communication incredibly convenient.

Are you ready to transform your passion into profits and build an online empire that thrives in the ever-evolving digital world? In "Blog, Vlog, and Thrive," you’ll discover the ultimate blueprint to not only launch your blog or vlog but to turn it into a passive income machine that earns while you sleep. Whether you're a complete beginner or have been struggling to gain traction, this book gives you the exact strategies, tips, and insider secrets that digital entrepreneurs are using right now to build six-figure businesses in 2024 and beyond!

At the heart of our current moment lies a universal yearning, writes David Zahl, not to be happy or respected so much as enough - what religions call "righteous." To fill the void left by religion, we look to all sorts of everyday activities - from eating and parenting to dating and voting - for the identity, purpose, and meaning once provided on Sunday morning.

This bundle provides the essential hacks and secrets to establishing a successful online presence, from understanding YouTube algorithms to optimizing website rankings and driving organic traffic. With this guide, you will learn to create engaging content that hooks and sells, make money as a video influencer, use hashtags effectively to build an influential Instagram presence and leverage the unique features of TikTok and Twitch to monetize content.

Do you want to create, publish and market your audiobooks? Are you ready to use podcasting to grow your author brand and reach more listeners with your books? Audiobooks are the fastest-growing segment in publishing with double-digit growth in markets across the world. Podcasting has gone mainstream with listeners consuming audio on mobile phones and in-car devices, as well as through smart speakers. Advancements in voice technology continue to expand possibilities for audio creation and marketing.

Ever felt overwhelmed at the idea of making a professional video? Whether it's for work, social media, or content marketing, diving into video production can be daunting. But did you know? The average online user watches more videos than reading texts or browsing images. In fact, over 70 percent of online traffic is video content. Despite its growing popularity, only a few master the art of high-quality video production.

A biblical perspective on technology goes far deeper than how tools are used, and involves much more than the electronics that pervade today's world. Technology is, in fact, a foundational part of what it means to be human—and it extends back to the very beginning of Creation. Technology was included in what God declared "good." But like all things impacted by the fall, it has immense power to rewire us for good or bad. From the Garden to the City is back, moving beyond moralism in order to examine the very nature of technology as essentially human and totally transformative.

Virtual reality is able to effectively blur the line between reality and illusion, pushing the limits of our imagination and granting us access to any experience imaginable. With well-crafted simulations, these experiences, which are so immersive that the brain believes they're real, are already widely available with a VR headset and will only become more accessible and commonplace. But how does this new medium affect its users, and does it have a future beyond fantasy and escapism? In Experience on Demand, Jeremy Bailenson draws on two decades spent researching the psychological effects of VR and other mass media to help listeners understand this powerful new tool.

"Be Open, Be Transparent, Be Authentic" are the current leadership mantras - but companies often push back. Business is premised on the concept of control and yet the new world order demands openness-leaders do not know how to be open and be in control. This must-have resource will help the modern leader understand how to lead in the new open world-where blogging, twittering, facebooking, and digging are becoming the norm.

Did you know Toll House Cookies were created accidentally in an old Toll House in Massachusetts by a woman hurrying to make a tasty snack for her patrons? And did you know that Liquid Paper® (or white-out) was invented because of one small typing mistake? Often overshadowed by famous male inventors, women have also made many significant contributions to science and industry.

Inspired by The Autobiography of Benjamin Franklin, Michael J. Rosen's wry tale captures Ben's spirit in evocative yet playful language. A love story to the value of variety, A Ben of All Trades sheds light on an unconventional path to greatness and humanizes a towering figure in American history.

Acclaimed futurist, author, and digital strategist Bernard Marr delivers a compelling and engaging discussion of the technologies driving the impending—and ongoing—transformation of the internet, including blockchain, augmented reality (AR), and more. In the book, you'll explore the risks and opportunities presented by these game-changing techs and how they might impact you, your organization, and community.

In Failure to Disrupt, Justin Reich delivers a sobering report card on the latest supposedly transformative educational technologies. Reich takes listeners on a tour of MOOCs, autograders, computerized "intelligent tutors", and other educational technologies whose problems and paradoxes have bedeviled educators. Learning technologies often provide the greatest benefit to affluent students and do little to combat growing inequality in education. And institutions and investors often favor programs that scale up quickly, but at the expense of true innovation.

This book argues that we are entering an age where humanity must build truly complex things to continue our progress. This means learning to build as nature builds, and as it turns out, forces us to redefine knowledge and skill, and more broadly our scientific and engineering paradigm.