Social Technology

The Social Media Management Handbook provides a complete toolbox for defining and practicing a coherent social media strategy. It is a comprehensive resource for bringing together such disparate areas as IT, customer service, sales, communications, and more to meet social media goals. Wollan and Smith and their Accenture team explain policies, procedures, roles and responsibilities, metrics, strategies, incentives, and legal issues that may arise.

Have iPads replaced conversation at the dinner table? What do infants observe when their parents are on their smartphones? Should you be your child's Facebook friend? As the focus of family has turned to the glow of the screen—children constantly texting their friends, parents working online...

In an unparalleled collaboration, two leading global thinkers in technology and foreign affairs give us their widely anticipated, transformational vision of the future: a world where everyone is connected - a world full of challenges and benefits that are ours to meet and to harness. Eric Schmidt is one of Silicon Valley’s great leaders, having taken Google from a small startup to one of the world’s most influential companies. Jared Cohen is the director of Google Ideas and a former adviser to secretaries of state Condoleezza Rice and Hillary Clinton.

Best-selling author Claire A. Nivola has won multiple awards for her captivating books introducing historical figures to young audiences. In this critically acclaimed profile of noted oceanographer Sylvia Earle, listeners follow Sylvia as her childhood adventures in the Gulf of Mexico help inspire her life’s work: discovering the secrets of “the blue heart of the planet”.

From New York Times bestselling author Ben Mezrich: the book Elon Musk doesn’t want you to read. Breaking Twitter takes readers inside the darkly comic battle between one of the most intriguing, polarizing, influential men of our time—Elon Musk—and the company that represents our...

In Eisenhower's Sputnik Moment, Yanek Mieczkowski examines the early history of America's space program, reassessing Eisenhower's leadership. He details how Eisenhower approved breakthrough satellites, supported a new civilian space agency, signed a landmark science education law, and fostered improved relations with scientists. Offering a fast-paced account of this Cold War episode, Mieczkowski demonstrates that Eisenhower built an impressive record in space and on earth.

Why is the internet so broken, and what could ever possibly fix it? In Internet for the People, leading tech writer Ben Tarnoff offers an answer. The internet is broken, he argues, because it is owned by private firms and run for profit. Google annihilates your privacy and Facebook amplifies right-wing propaganda because it is profitable to do so. But the internet wasn't always like this. Tarnoff tells the story of the privatization that made the modern internet, and which set in motion the crises that consume it today. It's time to demand an internet by and for the people.

In The Paradox of Progress, Dr. Michael M. Karch delves into the ethical complexities of AI’s rapid evolution. Drawing from a career spanning three decades in robotics, orthopedic surgery, and international disaster response, Dr. Karch investigates AI’s far-reaching impact and initiates critical discussion about its duality. This is a compelling exploration through historical precedents of progress and AI’s challenges today, including fears of data bias, deep fakes, technological hegemony, and job displacement.

Is he a man or is he a carrot? In this groundbreaking autobiography of a YouTube icon, we get to the root of it. In this breathtaking debut, Josh Carrott peels back the curtain to reveal an epic saga of friendship, true love, and a prophecy that will change his life forever. Gird your loins and hold on tight for the unfiltered story of his fascinating and vitamin-A-infused life.

"Big Data" is on the covers of Science, Nature, The Economist, and Wired magazines, on the front pages of the Wall Street Journal and The New York Times. But despite the media hyperbole, as Christine Borgman points out in this examination of data and scholarly research, having the right data is usually better than having more data; little data can be just as valuable as big data. Borgman, an often-cited authority on scholarly communication, argues that data have no value or meaning in isolation; they exist within a knowledge infrastructure.

In our rapidly evolving digital age, mastering the landscape is more than just beneficial—it's essential. "Social Media Marketing for Beginners 2024" is crafted specifically with beginners in mind, providing a clear path through the complexity of social media marketing. This book offers step-by-step strategies, practical tips, and comprehensive case studies to elevate you from a novice to a marketing maestro swiftly.

In the digital age, information, both true and false, spreads faster than ever. The same technology that provides access to data across the globe can abet the warping of truth and normalization of lies. In this audiobook, we examine the intersection of truth, untruth, and technology, including how social media manipulates behavior, technologies such as deepfakes that spread misinformation, the bias inherent in algorithms, and more.

For astronaut Ron Garan, living on the International Space Station was a powerful, transformative experience - one that he believes holds the key to solving our problems here on Earth. On space walks and through windows, Garan was struck by the stunning beauty of the Earth from space but sobered by knowing how much needed to be done to help this troubled planet.

Having a pet dragon is always fun! He can sit, roll over, and play.... He can candle a birthday cake, lit a campfire, or so many other cool things.... But what if your dragon is addicted to his smart phone, tablet and computer? What if he is always looking at a screen? What if he always took his phone to bed with him, put in on the dinner table, took it on the bus, to the park, to the mall, and even right in the bathroom stall? What if he is always living in the virtual world, and is so disconnected in the real world?

The Athenian court has found Socrates guilty and sentenced him to death. While he is waiting to be executed, his friend, Crito, comes to the prison to persuade him to escape and go into exile. Socrates responds by examining the essence of law and community, probing the various kinds of law and making distinctions that go far beyond the particular issue of whether or not Socrates should escape.

By now it's clear that whether you're promoting a business, a product, or yourself, social media is near the top of what determines your success or failure. And there are countless pundits, authors, and consultants eager to advise you. But there's no one like Guy Kawasaki, the legendary former chief evangelist for Apple and a pioneer of business blogging, tweeting, Facebooking, Tumbling, and much more. Guy has teamed up with Peg Fitzpatrick, who he says is the best social-media person he's ever met, to offer The Art of Social Media - the one essential guide to get the most bang for your time, effort, and money.

Bestselling YA author Melinda Salisbury exposes the dark underbelly of new AI technology in this gripping thriller. Freya desperately wants to be a famous influencer, like her former best friend, Hye-jin, but no matter what she does, her posts flop. Until Freya’s stepdad arrives home with...

In the very near future, smart “technologies and big data” will allow us to make large-scale and sophisticated interventions in politics, culture, and everyday life. Technology will allow us to solve problems in highly original ways and create new incentives to get more people to do the right thing. But how will such “solutionism” affect our society, once deeply political, moral, and irresolvable dilemmas are recast as uncontroversial and easily manageable matters of technological efficiency?

In this insightful book, an underwater archaeologist and survival coach shows how understanding the collapse of civilizations can help us prepare for a troubled future. Pandemic, climate change, or war: our era is ripe with the odor of doomsday. In movies, books, and more, our imaginations run...

Activists, pundits, politicians, and the press frequently proclaim today's digitally mediated racial justice activism the new civil rights movement. As Charlton D. McIlwain shows in this book, the story of racial justice movement organizing online is much longer and varied than most people know. Beginning with the simultaneous rise of civil rights and computer revolutions in the 1960s, McIlwain, for the first time, chronicles the long relationship between African Americans, computing technology, and the Internet.