Social Technology

This bundle provides the essential hacks and secrets to establishing a successful online presence, from understanding YouTube algorithms to optimizing website rankings and driving organic traffic. With this guide, you will learn to create engaging content that hooks and sells, make money as a video influencer, use hashtags effectively to build an influential Instagram presence and leverage the unique features of TikTok and Twitch to monetize content.

In Eisenhower's Sputnik Moment, Yanek Mieczkowski examines the early history of America's space program, reassessing Eisenhower's leadership. He details how Eisenhower approved breakthrough satellites, supported a new civilian space agency, signed a landmark science education law, and fostered improved relations with scientists. Offering a fast-paced account of this Cold War episode, Mieczkowski demonstrates that Eisenhower built an impressive record in space and on earth.

We are now on the doorstep of a fourth change brought about by two technologies: AI and robotics. The Fourth Age provides extraordinary background information on how we got to this point, and how - rather than what - we should think about the topics we’ll soon all be facing: machine consciousness, automation, employment, creative computers, radical life extension, artificial life, AI ethics, the future of warfare, superintelligence, and the implications of extreme prosperity.

When Susannah Breslin is a toddler, her parents enroll her in an exclusive laboratory preschool at the University of California, Berkeley, where she becomes one of 128 children who are research subjects in an unprecedented 30-year psychological experiment that predicts who she and her cohort will grow up to be. Decades later, trapped in an abusive marriage to a man with a violent history and battling breast cancer, she starts to wonder how growing up under a microscope shaped the person she became and her life choices. Is she the narrator of the story of her life, or is something else?

Whether you're a budding blogger or seasoned web designer, WordPress is a brilliant tool for creating websites—once you know how to tap into its impressive features. The latest edition of this jargon-free Missing Manual shows you how to use WordPress's themes, widgets, and plug-ins to build just about any kind of site.

An irreverent and illuminating journey through a day in the life of the affectionately named Trauma Farm, with numerous side trips into the natural history of farming. Beginning naked in darkness, Brian Brett moves from the tending of livestock, poultry, orchards, gardens, machinery, and fields to the social intricacies of rural communities and, finally, to an encounter with a magnificent deer in the silver moonlight of a magical farm field.

Why is it that such hateful rhetoric is no barrier to employment at The New York Times, whilst criticism of any other racial group would have you fired in a New York minute? Why is Critical Race Theory and its defamation of white people and their societies seeping into every corner of education, the media, and the corporate world? These and other questions need answers, because Western civilization in Australia and elsewhere is facing an existential threat. Anglophobia The Unrecognised Hatred analyses and articulates the root causes of this pervasive anti-white hatred.

If a strange person asks to be your online friend, do you know what to do? Don’t worry if you don’t. This book is here to help! Learn tech-savvy ways to keep your social networking sites safe without taking away all the fun!

Acclaimed futurist, author, and digital strategist Bernard Marr delivers a compelling and engaging discussion of the technologies driving the impending—and ongoing—transformation of the internet, including blockchain, augmented reality (AR), and more. In the book, you'll explore the risks and opportunities presented by these game-changing techs and how they might impact you, your organization, and community.

This extraordinary travel book tells the true story of how in 1997 writer Michael Paterniti agreed to take a road trip from New Jersey to California, reuniting the preserved brain of the great scientist Albert Einstein (1879-1955) with his granddaughter Evelyn. Paterniti's improbable travelling companion is 84-year-old Thomas Harvey, the pathologist who not only removed Einstein's brain from his head during the autopsy but purloined it from Princeton Hospital also!

Gorgias of Leontini, a famous teacher of rhetoric, has come to Athens to recruit students, promising to teach them how to become leaders in politics and business. A group has gathered at Callicles' house to hear Gorgias demonstrate the power of his art. This dialogue blends comic and serious discussion of the best life, providing a penetrating examination of ethics.

A Human Algorithm: How Artificial Intelligence Is Redefining Who We Are examines the immense impact intelligent technology will have on humanity. These machines, while challenging our personal beliefs and our socio-economic world order, also have the potential to transform our health and well-being, alleviate poverty and suffering, and reveal the mysteries of intelligence and consciousness. International human rights attorney Flynn Coleman deftly argues that it is critical we instill values, ethics, and morals into our robots, algorithms, and other forms of AI.

The inside story of how America's enemies launched a cyberwar against us - and how we've learned to fight back. In this dramatic audiobook, former assistant attorney general John P. Carlin takes listeners to the front lines of a global but little-understood fight as the Justice Department and the FBI chases down hackers, online terrorist recruiters, and spies.

The digital landscape has changed buyers’ habits. Sales professionals now need to develop relationships with decision-makers through social networks to reach them early in the decision making process. Social Selling provides a practical, step-by-step outline for harnessing the skills and techniques necessary to achieve this, including developing a high quality community, building trust, developing authority and influence, and connecting with changemakers. It also discusses enterprise implementation of a social selling strategy and much more.

In no more than the blink of an eye, a naïve optimism about technology’s liberating potential has given way to a dystopian obsession with biased algorithms, surveillance capitalism, and job-displacing robots. System Error exposes the root of our current predicament - how big tech’s relentless focus on optimization is driving a future that reinforces discrimination, erodes privacy, displaces workers, and pollutes the information we get- and outlines steps we can take to change course, renew our democracy, and save ourselves.

AI + The New Human Frontier: Reimagining the Future of Time, Trust + Truth by Erica Orange, a renowned futurist, offers a compelling exploration of generative AI's potential to enhance human creativity rather than replace it. This pivotal book navigates how AI tools will help shape the human experience, and aid in augmenting human ingenuity and imagination.

A masterful new look at privacy in the twenty-first century, The Fight for Privacy takes the focus off Silicon Valley moguls to investigate the price we pay as technology migrates deeper into every aspect of our lives: entering our bedrooms and our bathrooms and our midnight texts; our relationships with friends, family, lovers, and kids; and even our relationship with ourselves.

As the world around us increases in technological complexity, our understanding of it diminishes. Underlying this trend is a single idea: The belief that our existence is understandable through computation, and more data is enough to help us build a better world. In reality, we are lost in a sea of information, increasingly divided by fundamentalism, simplistic narratives, conspiracy theories, and post-factual politics. Author James Bridle surveys the history of art, technology, and information systems and reveals the dark clouds that gather over our dreams of the digital sublime.

By now it's clear that whether you're promoting a business, a product, or yourself, social media is near the top of what determines your success or failure. And there are countless pundits, authors, and consultants eager to advise you. But there's no one like Guy Kawasaki, the legendary former chief evangelist for Apple and a pioneer of business blogging, tweeting, Facebooking, Tumbling, and much more. Guy has teamed up with Peg Fitzpatrick, who he says is the best social-media person he's ever met, to offer The Art of Social Media - the one essential guide to get the most bang for your time, effort, and money.

“A fascinating, provocative case that the metaverse will not merely transform our virtual experience—it may actually enrich the quality of our lives” (Adam Grant)—from the visionary co-founder of one of today’s most innovative technology companies.