Social Technology

To market your business, reach new customers, and create long-lasting loyalty, you need one indispensable element: CONTENT. Whether it’s bite-sized tweets that allow you to forge relationships on Twitter, blog posts that give your readers must-have advice, ebooks or white papers that engage (and don’t bore), videos that share the human side of your company, interactive webinars that deliver a valuable learning experience, or podcasts that can be downloaded and listened to on the fly (and more!) . . .

Sure, I know you've heard it all before, just pick the right niche, write good articles, sprinkle affiliate links everywhere, and you are sure to make a profit. Well, have I got news for you! That's not what the big money bloggers are doing! Though that's not to say there isn't some truth in putting affiliate links in your blog, but just sprinkling them around and hoping someone clicks on them is the wrong strategy entirely.

The digital age is in the business of commodifying our attention. The technologies of our day are determined to keep us scrolling and swiping at all costs, plugged into a feedback loop of impatience, comparison, outrage, and contempt. Blind to the dangers, we enjoy its temporary pleasures, unaware of the damage to our souls. Jay Kim's Analog Church explored the ways the digital age and its values affect the life of the church. In Analog Christian, he asks the same question of Christian discipleship.

“Read this if you want to understand how to shape our technological future and reinvigorate democracy along the way.”—Reed Hastings, cofounder and CEO of Netflix ""A triumph: an analysis of the critical challenges facing our digital society that is as accessible as it is sophisticated.""...

Throughout the 1960s and 1970s, a diverse group of teachers and students working together on academic computing systems conducted many of the activities we now recognize as personal and social computing. Joy Rankin draws on detailed records to explore how users exchanged messages, programmed music and poems, fostered communities, and developed computer games like The Oregon Trail. These unsung pioneers helped shape our digital world, just as much as the inventors, garage hobbyists, and eccentric billionaires of Palo Alto.

The Internet today connects roughly 2.7 billion people around the world, and booming interest in the "Internet of things" could result in 75 billion devices connected to the web by 2020. The myth of cyberspace as a digital utopia has long been put to rest. Governments are increasingly developing smarter ways of asserting their national authority in cyberspace in an effort to control the flow, organization, and ownership of information.

Hippias of Elis travels throughout the Greek world practicing and teaching the art of making beautiful speeches. On a rare visit to Athens, he meets Socrates, who questions him about the nature of his art. Socrates is especially curious about how Hippias would define beauty. They agree that beauty makes all beautiful things beautiful, but when Socrates presses him to say precisely what he means, Hippias is unable to deliver such a definition.

Driven by eyewitness accounts and combining urban history with a life-and-death drama and a technological detective story, Floodpath grippingly reanimates the reality behind LA noir fictions like the classic film Chinatown. In an era of climate change, increasing demand on water resources, and a neglected American infrastructure, the tragedy of the St. Francis Dam has never been more relevant.

In this expanded edition of Let Go, best-selling author and successful online entrepreneur Pat Flynn explores what it means to let go of the things that keep us from the journeys we yearn to forge and the achievements we aspire to attain. With eight new chapters, Flynn shares with listeners the wisdom he’s learned during the years since he was let go from his architecture job during the height of the US economic downturn.

Have iPads replaced conversation at the dinner table? What do infants observe when their parents are on their smartphones? Should you be your child's Facebook friend? As the focus of family has turned to the glow of the screen—children constantly texting their friends, parents working online...

In a world where AI is revolutionizing every industry, there's a thin line between those who thrive and those who fall behind. This exclusive three-audiobook bundle is your access key to the AI winners' club. This isn't just about “using ChatGPT and AI”—millions of people do that. It's about mastering it completely, turning it into a money-making machine that works 24 hours a day, 7 days a week, even while you sleep.

Small business owners and solo professionals know they're supposed to use social media to increase sales, but how should they start? Using a unique Rule of 30 approach, 30 Days to Social Media Success is the perfect resource for busy people who want quick results. Thirty short chapters (one for each day of the month) are packed with real-world tips and proven techniques you can use right away. This book makes it easy to tap into the power of today's hottest social media sites.

The Internet and smartphone are just the latest in a 250-year-long cycle of disruption that has continuously changed the way we live, the way we work, and the way we interact. The coming Augmented Age, however, promises a level of disruption, behavioral shifts, and changes that are unparalleled. While consumers today are camping outside of an Apple store waiting to be one of the first to score a new Apple Watch or iPhone, the next generation of wearables will be able to predict if we're likely to have a heart attack and recommend a course of action.

We live in complicated, dangerous times. They are also hyper-technical times. As citizens who will elect future presidents of the most powerful and influential world, we need to know - truly understand, not just rely on television's talking heads - if Iran's nascent nuclear capability is a genuine threat to the West, if biochemical weapons are likely to be developed by terrorists, if there are viable alternatives to fossil fuels that should be nurtured and supported by the government, if nuclear power should be encouraged, and if global warming is actually happening.

In the very near future, smart “technologies and big data” will allow us to make large-scale and sophisticated interventions in politics, culture, and everyday life. Technology will allow us to solve problems in highly original ways and create new incentives to get more people to do the right thing. But how will such “solutionism” affect our society, once deeply political, moral, and irresolvable dilemmas are recast as uncontroversial and easily manageable matters of technological efficiency?

Whether it's Kim Kardashian uploading picture after picture to Instagram or your roommate posting a mid-vacation shot to Facebook, selfies receive mixed reactions. But are selfies more than, as many critics lament, a symptom of a self-absorbed generation? Digital native Alicia Eler's The Selfie Generation is the first book to delve fully into this ubiquitous and much-maligned part of social media, including why people take them in the first place and the ways they can change how we see ourselves.

Chinese society has been shaped by the interplay of the EAST—exams, autocracy, stability, and technology—from ancient times through the present. Beginning with the Sui dynasty's introduction of the civil service exam, known as Keju, in 587 CE—and continuing through the personnel management system used by the Chinese Communist Party (CCP)—Chinese autocracies have developed exceptional tools for homogenizing ideas, norms, and practices. But this uniformity came with a huge downside: stifled creativity.

When Grace @FilthyBlueBird tweeted her dirtiest, most delicious secret desires to MovieStar @VaughnAsher she never expected a reply, let alone a face-to-face meeting and an offer of a lifetime. And when MovieStar @VaughnAsher figured out the woman vacationing at his family’s St. Thomas resort was the author of all those dirty hashtags a fan was relentlessly tweeting at him...well that was a challenge he couldn’t pass up. He was more than happy to #RockHerFilthyWorld.

Sleep is the most important part of anyone’s journey to a healthy and happy life, and with this book you can learn how to fix your sleep schedule and recover precious hours of relaxation. If you're like most people, odds are you aren't getting enough sleep. Thanks to shifts in our culture...

Companies like Facebook and Twitter have redefined social interaction. But what if "machines" like automobiles, bicycles, health monitors, appliances, instruments, and anything else you can connect to the Internet, could all become members of your social network, collect data you care about, and feed it back to you at just the right time?