Social Technology

Struggling with social media marketing for business? Feeling overwhelmed or don't even know where to begin? This is the book for you! 500 Social Media Marketing Tips is your complete guide to social media success for business, featuring hundreds of the actionable strategies for success on Facebook, Twitter, Instagram, LinkedIn, Pinterest, YouTube, Snapchat, TikTok, and more!

Access more than 2 Billion customers. Learn how with Facebook ads. Facebook is one of the most popular social media sites to advertise one’s business, and for a good reason: it has more than two billion active users, a wealth of user data, and numerous ad formats. In the age of social media where nine in ten people check their phones an hour after waking up in the morning, Facebook advertising is the perfect complement to your advertising strategy. In The Complete Guide to Facebook Advertising, Brian Meert teaches you how to advertise on Facebook.

Most referee and umpire training materials stink. They spend so much time focused on rules and signals, they miss the simple communication ideas that will help you survive those scary first few games, and become a better sports league official. Whether it's flag football, softball, little league baseball, basketball, or even kickball and dodgeball, this guide will help you become a better referee, umpire and communicator for your league and teams, and just maybe in your life.

Astrophysicist J. Craig Wheeler, former president of the American Astronomical Society, takes a critical look at the technological advances shaping our future. From artificial intelligence to genetic engineering, Wheeler explores how these innovations are interconnected and the potential they hold for humanity's evolution. With thought-provoking insights into the ethical dilemmas we face, Wheeler stresses the importance of staying informed and proactive.

If you want to avoid getting hacked, having your information spread, and risking financial loss, then pay attention.... Do you create tons of accounts you will never again visit? Does your password contain a sequence of numbers, such as “123456”? Do you automatically click all links and download all email attachments coming from your friends? This audiobook will show you just how incredibly lucky you are that nobody's hacked you before.

An incisive observer, writer, and participant in today's social movements, Zeynep Tufekci explains in this accessible and compelling book the nuanced trajectories of modern protests - how they form, how they operate differently from past protests, and why they have difficulty persisting in their long-term quests for change.

If you buy a book at the bookstore, you own it. You can take it home, scribble in the margins, put it on the shelf, lend it to a friend, or sell it at a garage sale. But is the same thing true for the eBooks or other digital goods you buy? Retailers and copyright holders argue that you don't own those purchases, you merely license them. That means your eBook vendor can delete the book from your device without warning or explanation - as Amazon deleted Orwell's 1984 from the Kindles of surprised readers.

This step-by-step guide to mastering LinkedIn will teach you how to optimize your LinkedIn profile, make high-quality connections, and create compelling content, with 60 LinkedIn lessons that are short enough to understand, and implement in 15 minutes or less. If you complete one each day, within 60 days, you’ll fully master LinkedIn. If you’re looking to find a new job, your LinkedIn profile will attract the best employers. If you’re recruiting, you’ll find and connect with top talent. And if you’re growing a business, you’ll attract your ideal customer to you.

Urgent as ever, Like a Thief in Broad Daylight illuminates the new dangers as well as the radical possibilities thrown up by today's technological and scientific advances and their electrifying implications for us all.

The grid is an accident of history and of culture, in no way intrinsic to how we produce, deliver and consume electrical power. Yet this is the system the United States ended up with, a jerry-built structure now so rickety and near collapse that a strong wind or a hot day can bring it to a grinding halt. The grid is now under threat from a new source: renewable and variable energy, which puts stress on its logics as much as its components.

A riveting account of the birth and remarkable evolution of the most important development in entertainment since television, Replay is the ultimate history of video games. From its origins in the research labs of the 1940s to the groundbreaking success of the Wii, Replay sheds new light on gaming's past.

The story of humanity is the story of textiles - as old as civilization itself. Since the first thread was spun, the need for textiles has driven technology, business, politics, and culture. In The Fabric of Civilization, Virginia Postrel synthesizes groundbreaking research from archaeology, economics, and science to reveal a surprising history. From Minoans exporting wool colored with precious purple dye to Egypt, to Romans arrayed in costly Chinese silk, the cloth trade paved the crossroads of the ancient world.

Packed with insider information based on interviews, declassified files, and forensic analysis of company reports, The Hacker and the State sets aside fantasies of cyber-annihilation to explore the real geopolitical competition of the digital age. Tracing the conflict of wills and interests among modern nations, Ben Buchanan reveals little-known details of how China, Russia, North Korea, Britain, and the United States hack one another in a relentless struggle for dominance.

The Mobile Wave argues that the changes brought by mobile computing are so big and widespread that it’s impossible for us to see it all, even though we are all immersed in it. Saylor explains that the current generation of mobile smart phones and tablet computers has set the stage to become the universal computing platform for the world. In the hands of billions of people and accessible anywhere and anytime, mobile computers are poised to become an appendage of the human being and an essential tool for modern life.

Socrates is on trial for his life. He is charged with impiety and corrupting young people. He presents his own defense, explaining why he has devoted his life to challenging the most powerful and important people in the Greek world. The reason is that rich and famous politicians, priests, poets, and a host of others pretend to know what is good, true, holy, and beautiful, but when Socrates questions them, they are shown to be foolish rather than wise.

The dramatic nature of Plato's dialogues is delightfully evident in Symposium. The marriage between character and thought bursts forth as the guests gather at Agathon's house to celebrate the success of his first tragedy. With wit and insight, they all present their ideas about love - from Erixymachus' scientific naturalism to Aristophanes' comic fantasy. The unexpected arrival of Alcibiades breaks the spell cast by Diotima's ethereal climb up the staircase of love to beauty itself.

AI expert Yorick Wilks takes a journey through the history of artificial intelligence up to the present day, examining its origins, controversies, and achievements, as well as looking into just how it works. He also considers the future, assessing whether these technologies could menace our way of life and how we are all likely to benefit from AI applications in the years to come.

While most programs on public speaking focus on a polished presentation and overcoming fear, Larsen's holistic blend of spirit and logic goes far beyond the standard format, making Transformational Speaking a must listen for even the most seasoned speechmakers. With her uniquely inspirational approach, Larsen reaches out to those who want to make a genuine difference in our world by changing minds through changing hearts.

This book predicts the decline of today's professions and describes the people and systems that will replace them. In an Internet society, according to Richard Susskind and Daniel Susskind, we will neither need nor want doctors, teachers, accountants, architects, the clergy, consultants, lawyers, and many others to work as they did in the 20th century.

What is new about how teenagers communicate through services such as Facebook, Twitter, and Instagram? Do social media affect the quality of teens' lives? In this eye-opening book, youth culture and technology expert Danah Boyd uncovers some of the major myths regarding teens' use of social media. She explores tropes about identity, privacy, safety, danger, and bullying. Ultimately, Boyd argues that society fails young people when paternalism and protectionism hinder teenagers' ability to become informed, thoughtful, and engaged citizens through their online interactions.