Social Technology

In this third and completely revised edition of his classic book, bestselling author and college educator Mark Schaefer explains why many marketers are "sleepwalking" through the social media world because they haven't kept up with new consumer trends. Schaefer untangles the world's least understood business practices in his easy-to-understand personal style.

Whitehead presented these three lectures at Princeton University in 1929. Although 85 years have passed, his central thesis and his analysis remain remarkably current. The scientific materialism that Whitehead opposed with such vigor continues to dominate in academic circles, and even now those who question that worldview are often accused of being antiscientific. This is especially true in discussions of the nature of the human mind and its relation to the body (particularly the brain).

Most people are baffled by how computers work and assume that they will never understand them. What they don't realize - and what Daniel Hillis' short book brilliantly demonstrates - is that computers' seemingly complex operations can be broken down into a few simple parts that perform the same simple procedures over and over again. Computer wizard Hillis offers an easy-to-follow explanation of how data is processed that makes the operations of a computer seem as straightforward as those of a bicycle.

A biblical perspective on technology goes far deeper than how tools are used, and involves much more than the electronics that pervade today's world. Technology is, in fact, a foundational part of what it means to be human—and it extends back to the very beginning of Creation. Technology was included in what God declared "good." But like all things impacted by the fall, it has immense power to rewire us for good or bad. From the Garden to the City is back, moving beyond moralism in order to examine the very nature of technology as essentially human and totally transformative.

An unflinching look at the aspiring city-builders of our smart, mobile, connected future. We live in a world defined by urbanization and digital ubiquity, where mobile broadband connections outnumber fixed ones, machines dominate a new "internet of things," and more people live in cities than in the countryside.

In the movies, robots can be terrifying. In reality, thinking machines are disrupting the world in ways that are even more disturbing than in Hollywood fantasies - but they also have the potential to change our lives for the better. In this stirring, visionary work, acclaimed roboticist Dr. Ayanna Howard explores how the tech world’s racial and sexual biases are infecting the next generation of Artificial Intelligence, with profoundly negative effects for humans of all genders and races.

Our society is constantly made to serve the needs of two systems: technology and capitalism. Neither exists outside humans, but both are treated as above and beyond us. The Mechanic and the Luddite offers the critical tools needed to deconstruct these systems—how they work, whom they work for, and what work they do in our lives. With signature style and energy, Jathan Sadowski presents a provocative one-stop shop for understanding the political economy of technology and capitalism.

What do today’s young influencers know, that you don’t? Content Creator is a handy guide that will lead you through the process and give you proven tips for creating content that connects with people. It’s amazing what you can learn about yourself when you start creating instead of consuming. You never know how creative you are until you consistently come up with new ideas and produce great content.

A new field of collective intelligence has emerged in the last few years, prompted by a wave of digital technologies that make it possible for organizations and societies to think at large scale. This "bigger mind" - human and machine capabilities working together - has the potential to solve the great challenges of our time. So why do smart technologies not automatically lead to smart results?

Can a well-programmed machine do anything a human can - only better? Complex algorithms are buying our groceries, picking our partners, and driving our investments. They can navigate more data than a doctor or lawyer and act with greater precision. For many years we've taken solace in the notion that they can't create. But now that algorithms can learn and adapt, does the future of creativity belong to machines too?

As AI becomes smarter and more humanlike, our societies, our economies, and our humanity will undergo the most dramatic changes we've seen since the Agricultural Revolution. Some of these changes will enhance our species. Others may dehumanize us and make us more machinelike in our interactions with others. It's up to us to adapt and determine how we want to live and work. Are you ready? In I, Human psychologist Tomas Chamorro-Premuzic offers a guide for reclaiming ourselves in a world in which most of our decisions will be made for us.

Will machines someday replace attorneys, physicians, computer programmers, and world leaders? What about composers, painters, and novelists? Will tomorrow’s supercomputers duplicate and exceed humans? Are we just wetware, natural computers doomed to obsolescence by tomorrow’s ultra-powerful artificial intelligence? In Non-Computable You: What You Do That Artificial Intelligence Never Will, Robert J. Marks II answers these and other fascinating questions with his trademark blend of whimsy and expertise.

Do you want to create a successful podcast? Here’s how to do it right. In the Let’s Talk Podcasting audiobook, seasoned podcast producer and narrator Amanda Cupido gives you the inside scoop on this burgeoning industry’s biggest players and— more importantly—how you can join them. Leading with a solid foundation of podcasting’s history and significance in our increasingly content-hungry world, she provides an invaluable insider’s perspective on what makes top-rated podcasts so successful, where the medium is headed in the future, and everything you need to start your own podcast today.

Phaedrus lures Socrates outside the walls of Athens, where he seldom goes, by promising to share a new work by his friend and mentor, Lysias, a famous writer of speeches. This dialogue provides a powerful example of the dialectical writing that Plato uses to manifest ideas that are essential to human existence and to living a good life. Phaedrus shows how oral and written forms of language relate to each other and to philosophy.

Are you spending hours on content that no one sees—while others automate and grow? This isn't another AI hype book. It's a clear, tactical playbook designed for real marketers juggling real workloads—without the fluff. Learn how to train AI tools like ChatGPT, Jasper, and Canva to match your voice, plan smarter content, batch posts faster, write better ad copy, and analyze performance without burning out.

If a strange person asks to be your online friend, do you know what to do? Don’t worry if you don’t. This book is here to help! Learn tech-savvy ways to keep your social networking sites safe without taking away all the fun!

Our beliefs constitute a large part of our knowledge of the world. We have beliefs about objects, about culture, about the past, and about the future. We have beliefs about other people, and we believe that they have beliefs as well. We use beliefs to predict, to explain, to create, to console, to entertain. Some of our beliefs we call theories, and we are extraordinarily creative at constructing them. Theories of quantum mechanics, evolution, and relativity are examples.

Where can you find a dog on wheels and a fluffy chicken that work together at a veterinarian’s office? What about Mr. G the goat and Jellybean the donkey, two inseparable friends? Or dog and cheetah BFFs? Look no further! Together Forever! tells three heartwarming tales of unlikely animal friendships that prove love knows no species. These true stories will amaze, inspire, and make you say “Awww.”

A PIDD is a Perpetual Involuntary Data Donor. Surveillance capitalists love PIDDs because PIDDs materially support the data extraction industry by unwittingly surrendering their personal information, paying for data transport and storage, and tolerating poor technology performance. Our Digital Civics Framework presents a guide to increasing the data literacy of billions of citizens. We outline the data knowledge that society needs and propose exercises that will help citizens interact productively within a data-driven society.

This book will teach you how to start a cool blog the smart way - no prior experience is necessary - and you might even have fun along the way.