Social Technology

You shouldn't have to be a privacy expert to understand what happens to your data. April Falcon Doss, a privacy expert and former NSA and Senate lawyer, has seen this imbalance in action. In Cyber Privacy, Doss demystifies the digital footprints we leave in our daily lives and reveals how our data is being used - sometimes against us - by the private sector, the government, and even our employers and schools.

The digital landscape has changed buyers’ habits. Sales professionals now need to develop relationships with decision-makers through social networks to reach them early in the decision making process. Social Selling provides a practical, step-by-step outline for harnessing the skills and techniques necessary to achieve this, including developing a high quality community, building trust, developing authority and influence, and connecting with changemakers. It also discusses enterprise implementation of a social selling strategy and much more.

For astronaut Ron Garan, living on the International Space Station was a powerful, transformative experience - one that he believes holds the key to solving our problems here on Earth. On space walks and through windows, Garan was struck by the stunning beauty of the Earth from space but sobered by knowing how much needed to be done to help this troubled planet.

Apprenez à écrire des pages de ventes, des e-mails ou des publicités, plus convaincants, qui motiveront ceux qui les liront et qui poussent à l'achat. Le copywriting est l'art d'écrire pour vendre, une compétence de plus en plus recherchée. L'objectif du livre est de vous partager les meilleurs secrets, éprouvés, pour écrire avec plus de persuasion et vendre, et de rendre le copywriting accessible.

Most people are baffled by how computers work and assume that they will never understand them. What they don't realize - and what Daniel Hillis' short book brilliantly demonstrates - is that computers' seemingly complex operations can be broken down into a few simple parts that perform the same simple procedures over and over again. Computer wizard Hillis offers an easy-to-follow explanation of how data is processed that makes the operations of a computer seem as straightforward as those of a bicycle.

In December 1929, in a cave near Peking, a group of anthropologists and archaeologists that included a young French Jesuit priest named Pierre Teilhard de Chardin uncovered a prehuman skull. The find quickly became known around the world as Peking Man and was acclaimed as the missing link between erect hunting apes and our Cro-Magnon ancestors. It also became a provocative piece of evidence in the roiling debate over creationism versus evolution.

Whether it’s playing through blockbuster-esque adventures, diving deep into hidden bits of story and lore, or building relationships that change the fate of the world itself, video games are bringing stories to life in ways that are immediate, interactive, and immersive. Focusing on some of the best and most memorable experiences in gaming, The Greatest Stories Ever Played examines the relationship between gaming and storytelling in a new way.

The Internet and smartphone are just the latest in a 250-year-long cycle of disruption that has continuously changed the way we live, the way we work, and the way we interact. The coming Augmented Age, however, promises a level of disruption, behavioral shifts, and changes that are unparalleled. While consumers today are camping outside of an Apple store waiting to be one of the first to score a new Apple Watch or iPhone, the next generation of wearables will be able to predict if we're likely to have a heart attack and recommend a course of action.

In the very near future, smart “technologies and big data” will allow us to make large-scale and sophisticated interventions in politics, culture, and everyday life. Technology will allow us to solve problems in highly original ways and create new incentives to get more people to do the right thing. But how will such “solutionism” affect our society, once deeply political, moral, and irresolvable dilemmas are recast as uncontroversial and easily manageable matters of technological efficiency?

Activists, pundits, politicians, and the press frequently proclaim today's digitally mediated racial justice activism the new civil rights movement. As Charlton D. McIlwain shows in this book, the story of racial justice movement organizing online is much longer and varied than most people know. Beginning with the simultaneous rise of civil rights and computer revolutions in the 1960s, McIlwain, for the first time, chronicles the long relationship between African Americans, computing technology, and the Internet.

The word is out: content marketing is king. But when nearly every business has a blog, it's tough to stand out. The real secret is that there's a much better tool for spreading influence and generating revenue - one with far less competition. Podcasting offers rich opportunities, especially if you get in early and do it right.

At the crossroads between The Shallows and Presence, Hivemind is a provocative look at how communities can sync up around shared ideas, and how this hive mentality is contributing to today's polarized times. Hivemind: A collective consciousness in which we share consensus thoughts, emotions, and...

The World in 2050 is a provocative journey into a future already under construction. It’s not just about artificial intelligence — it’s about what happens when society lets systems decide who is visible, valid, and valuable. This book blends speculative storytelling, real-world parallels, and sharp analysis to explore what happens when predictive scoring replaces human judgment — and when machines are authorized to make irreversible decisions. Experience algorithmic ghosting, risk profiling, and digital erasure — all based on real-world systems that are already shaping our present.

To a generation in revolt against authority, "Tune in, turn on, drop out" was a mantra, and its popularizer, Dr. Timothy Leary, a guru. A charismatic and brilliant psychologist, Leary became intrigued, and then obsessed, by the effects of psychedelic drugs in the 1960s while teaching at Harvard. What began as research into human consciousness turned into a mission to alter consciousness itself. Timothy Leary is the first major biography of one of the most controversial figures in postwar America.

Acclaimed futurist, author, and digital strategist Bernard Marr delivers a compelling and engaging discussion of the technologies driving the impending—and ongoing—transformation of the internet, including blockchain, augmented reality (AR), and more. In the book, you'll explore the risks and opportunities presented by these game-changing techs and how they might impact you, your organization, and community.

From the moment there was an “online,” there was sex online. The famous test image used by software engineers to develop formats like the jpeg was “Lena,” taken from Playboy’s November 1972 centerfold. Early bulletin boards and multi-user domains quickly came to serve their members...

This book is a clear and informative introduction to cryptography and data protection - subjects of considerable social and political importance. It explains what algorithms do, how they are used, the risks associated with using them, and why governments should be concerned. Important areas are highlighted, such as Stream Ciphers, block ciphers, public key algorithms, digital signatures, and applications such as e-commerce.

In The Scientific Sherlock Holmes, James O'Brien provides an in-depth look at Sherlock Holmes's use of science in his investigations. Indeed, one reason for Holmes's appeal is his frequent use of the scientific method and the vast scientific knowledge which he drew upon to solve mysteries. For instance, in heart of the audiobook, the author reveals that Holmes was a pioneer of forensic science, making use of fingerprinting well before Scotland Yard itself had adopted the method.

Science history is chock full of world-changing innovations that initially faced skepticism and ridicule for being too unconventional: light bulbs, cars, and home computers are just a few examples. In this audiobook, we take a look at the latest out-of-the-box ideas to tackle today’s biggest challenges, including so-called sponge cities designed to combat flooding, technology that mimics photosynthesis to produce fuel, modifying bacteria’s genetic circuits to treat genetic diseases, and much more.

A Life in Trauma is a frank, remarkable account of a career spent helping others, offering a positive outlook on the potential of Ireland’s healthcare system in the future. Concern. Compassion. Doubt. Despair. Anger. Hope. Imagine juggling these feelings every day in a situation where your work could mean the difference between someone's life or death.