Social Technology

This book doesn’t focus on the latest tricks or fleeting updates. Instead, it revisits the early practices and ideas that shaped YouTube in its beginning, bringing back what creators once relied on. If you’re looking for cutting-edge news or the newest algorithm hack, this book is not for you. But if you want to rediscover the timeless foundations that still apply today, you’re in the right place.

Worm: The First Digital World War tells the story of the Conficker worm, a potentially devastating piece of malware that has baffled experts and infected more than twelve million computers worldwide. When Conficker was unleashed in November 2008, cybersecurity experts did not know what to make of it. Exploiting security flaws in Microsoft Windows, it grew at an astonishingly rapid rate, infecting millions of computers around the world within weeks.

With Obfuscation, Finn Brunton and Helen Nissenbaum mean to start a revolution. They are calling us not to the barricades but to our computers, offering us ways to fight today's pervasive digital surveillance - the collection of our data by governments, corporations, advertisers, and hackers. To the toolkit of privacy-protecting techniques and projects, they propose adding obfuscation: the deliberate use of ambiguous, confusing, or misleading information to interfere with surveillance and data-collection projects.

Do you want to create a successful podcast? Here’s how to do it right. In the Let’s Talk Podcasting audiobook, seasoned podcast producer and narrator Amanda Cupido gives you the inside scoop on this burgeoning industry’s biggest players and— more importantly—how you can join them. Leading with a solid foundation of podcasting’s history and significance in our increasingly content-hungry world, she provides an invaluable insider’s perspective on what makes top-rated podcasts so successful, where the medium is headed in the future, and everything you need to start your own podcast today.

In Cybersecurity and Cyberwar: What Everyone Needs to Know®, New York Times best-selling author P. W. Singer and noted cyberexpert Allan Friedman team up to provide the kind of deeply informative resource book that has been missing on a crucial issue of 21st-century life. Written in a lively, accessible style, filled with engaging stories and illustrative anecdotes, the book is structured around the key question areas of cyberspace and its security: how it all works, why it all matters....

Black rhetoric is a proven way to achieve your own goals in any situation! Black rhetoric is inexhaustible and does not recognize borders. The desire not to miss the goal is the main driving force of skilled word experts. Learn how to break the rules. Do not be afraid to use your own feelings and your companion's emotions, engage the power of persuasion and suggestion, and conduct the dispute - and you certainly will succeed!

This book will teach you how to start a cool blog the smart way - no prior experience is necessary - and you might even have fun along the way.

Former Google advertising strategist, now Oxford-trained philosopher James Williams launches a plea to society and to the tech industry to help ensure that the technology we all carry with us every day does not distract us from pursuing our true goals in life. As information becomes ever more plentiful, the resource that is becoming more scarce is our attention. In this "attention economy", we need to recognize the fundamental impacts of our new information environment on our lives in order to take back control.

Jaron Lanier, a Silicon Valley visionary since the 1980s, was among the first to predict the revolutionary changes the World Wide Web would bring to commerce and culture. Now, in his first book, written more than two decades after the web was created, Lanier offers this provocative and cautionary look at the way it is transforming our lives for better and for worse.

Half a dozen years ago, anthropologist Gabriella Coleman set out to study the rise of this global phenomenon just as some of its members were turning to political protest and dangerous disruption. She ended up becoming so closely connected to Anonymous that the tricky story of her inside-outside status as Anon confidante, interpreter, and erstwhile mouthpiece forms one of the themes of this witty and entirely engrossing book.

In Robot-Proof, Northeastern University president Joseph Aoun proposes a way to educate the next generation of college students to invent, to create, and to discover - to fill needs in society that even the most sophisticated artificial intelligence agent cannot. A "robot-proof" education, Aoun argues, is not concerned solely with topping up students' minds with high-octane facts. Rather, it calibrates them with a creative mindset and the mental elasticity to invent, discover, or create something valuable to society.

As AI becomes smarter and more humanlike, our societies, our economies, and our humanity will undergo the most dramatic changes we've seen since the Agricultural Revolution. Some of these changes will enhance our species. Others may dehumanize us and make us more machinelike in our interactions with others. It's up to us to adapt and determine how we want to live and work. Are you ready? In I, Human psychologist Tomas Chamorro-Premuzic offers a guide for reclaiming ourselves in a world in which most of our decisions will be made for us.

Von der Gründung der USA bis weit ins 20. Jahrhundert hinein arbeiteten die brillantesten Ingenieure und der demokratische Staat zusammen, um Technologien zu entwickeln, die die Welt verändern sollten. Diese Partnerschaft sicherte dem Westen eine beherrschende Stellung in der geopolitischen Ordnung. Doch diese Beziehung ist inzwischen erodiert. Statt die größten Herausforderungen unserer Zeit zu bewältigen, konzentriert sich das Silicon Valley auf den kapitalistischen Verbrauchermarkt.

Social Media Marketing Guide to Business was written for entrepreneurs and business owners who want to put their brand on the digital map. There is an extensive overview of what social media marketing is, insider details on each of the main social networks and how to master them, and how these platforms can magnify brand exposure.

Connectional intelligence unlocks the 21st-century secret to getting "big things done" regardless of who you are, where you live, or what you do. We typically associate success and leadership with smarts, passion, and luck. But in today's hypercompetitive world, even those gifts aren't enough. Get Big Things Done argues that the game changer is a thoroughly modern skill called connectional intelligence.

A PIDD is a Perpetual Involuntary Data Donor. Surveillance capitalists love PIDDs because PIDDs materially support the data extraction industry by unwittingly surrendering their personal information, paying for data transport and storage, and tolerating poor technology performance. Our Digital Civics Framework presents a guide to increasing the data literacy of billions of citizens. We outline the data knowledge that society needs and propose exercises that will help citizens interact productively within a data-driven society.

In Data and Goliath, Schneier reveals the full extent of surveillance, censorship, and propaganda in society today, examining the risks of cybercrime, cyberterrorism, and cyberwar. He shares technological, legal, and social solutions that can help shape a more equal, private, and secure world. This is an audiobook to which everyone with an Internet connection - or bank account or smart device or car, for that matter - needs to listen.

Artificial intelligence powers Google's search engine, enables Facebook to target advertising, and allows Alexa and Siri to do their jobs. AI is also behind self-driving cars, predictive policing, and autonomous weapons that can kill without human intervention. These and other AI applications raise complex ethical issues that are the subject of ongoing debate. This volume in the MIT Press Essential Knowledge series offers an accessible synthesis of these issues.

Karl Albrecht defines social intelligence (SI) as the ability to get along well with others while winning their cooperation. SI is a combination of sensitivity to the needs and interests of others, sometimes called your "social radar", an attitude of generosity and consideration, and a set of practical skills for interacting successfully with people in any setting. Social Intelligence provides a highly accessible and comprehensive model for describing, assessing, and developing social intelligence at a personal level.

TikTok, Instagram, and YouTube Shorts are all the rage right now. Would you like to learn how to use them to make real money on your own time creating and talking about topics you love? Are you a selfie queen or viral dance guru? Maybe it’s time for you to take this love of short-format videos and make it into a real business! While the title of social media influencer was once reserved for celebrities, the unprecedented growth of the internet has made it possible for more individuals than ever to be gain that status. And make money in the process.