Social Technology

It’s a new era of business and consumerism - and you play a role in defining it.

Today’s biggest trends - the mobile web, social media, real time - have produced a new consumer landscape. The End of Business As Usual explores this complex information revolution, how it has changed the future of business, media, and culture, and what you can do about it. This is the end of business as usual and the beginning of a new era of relevance.

The US Army entered World War II unprepared. Lacking Germany's blitzkrieg approach of coordinated armor and air power, the army was organized to fight two wars: one on the ground and one in the air. Previous commentators have blamed Congressional funding and public apathy for the army's unprepared state. David E. Johnson believes instead that the principal causes were internal: army culture and bureaucracy, and their combined impact on the development of weapons and doctrine.

Do you hate writing and wish it was easier? Would podcasting, blogging, course creation, video creation, and presenting be even slightly easier if you had a step-by-step system to follow? That's why Robert Plank has created, just for you, WWHW, Why, What, How-to, What-If: Easily Create a Book, Podcast, or Online Course in Just a Few Easy-to-Follow Steps.

A Ph.D. biochemist and immunologist goes through the data on one of the greatest public policy disasters in human history—the lockdown response to COVID. How deadly was COVID originally and after it had evolved for a year or two? How many COVID deaths were prevented by the lockdowns? How many people did the lockdowns throw into depression? How many people did the lockdowns kill by deaths of despair? But the good news from the lockdowns is it shows citizens are willing to make enormous sacrifices for their society and that we can transform society on a dime.

AI expert Yorick Wilks takes a journey through the history of artificial intelligence up to the present day, examining its origins, controversies, and achievements, as well as looking into just how it works. He also considers the future, assessing whether these technologies could menace our way of life and how we are all likely to benefit from AI applications in the years to come.

Growing up in suburban Detroit, David Hahn was fascinated by science. While he was working on his Atomic Energy badge for the Boy Scouts, David's obsessive attention turned to nuclear energy. Throwing caution to the wind, he plunged into a new project: building a model nuclear reactor in his backyard garden shed. Posing as a physics professor, David solicited information on reactor design from the US government and from industry experts. Following blueprints he found in an outdated physics textbook, David cobbled together a crude device that threw off toxic levels of radiation.

Wilhelm Reich and the Function of the Orgasm; Great Minds Series, Vol. 11 - the 2017 revised, updated and reformatted edition - is a study about one of the greatest authorities on the discovery of the bioenergy for modern science and medical science. The author understands his engagement for Reich as a contribution to the rehabilitation of one of the greatest but also one of the most misunderstood scientists of the 20th century.

What will it take to restore balance to our world, repair past injustices, and support future generations' survival? Looking deeply into the web of life that created and supports us, and drawing inspiration from diverse cultural traditions and perspectives, spirited thinkers Michael Pawlyn and Sarah Ichioka propose a bold set of regenerative principles with potential to transform how we design, make, and manage our buildings; infrastructure; and communities.

To market your business, reach new customers, and create long-lasting loyalty, you need one indispensable element: CONTENT. Whether it’s bite-sized tweets that allow you to forge relationships on Twitter, blog posts that give your readers must-have advice, ebooks or white papers that engage (and don’t bore), videos that share the human side of your company, interactive webinars that deliver a valuable learning experience, or podcasts that can be downloaded and listened to on the fly (and more!) . . .

In Analogia, technology historian George Dyson presents a startling look back at the analog age and life before the digital revolution - and an unsettling vision of what comes next.

Artificial intelligence is revolutionizing the modern world. It is ubiquitous-in our homes and offices, in the present and most certainly in the future. Today, we encounter AI as our distant ancestors once encountered fire. If we manage AI well, it will become a force for good, lighting the way to many transformative inventions. If we deploy it thoughtlessly, it will advance beyond our control. As AI policy experts Ben Buchanan and Andrew Imbrie show in The New Fire, few choices are more urgent—or more fascinating—than how we harness this technology and for what purpose.

This audiobook’s content and entertaining style will appeal equally to science-fiction enthusiasts and scholars, including cognitive and neuroscientists, as well as philosophers of mind. It is a refreshing romp through the science and science fiction of consciousness.

For more than a century, the interplay between private, investor-owned electric utilities and government regulators has shaped the electric power industry in the United States. Provision of an essential service to largely dependent consumers invited government oversight and ever more sophisticated market intervention. The industry has sought to manage, coopt, and profit from government regulation. In The Power Brokers, Jeremiah Lambert maps this complex interaction from the late 19th century to the present day.

From the simple to the intricate and the audacious to the absurd, Adam Kucharski reveals the long and tangled history between betting and science and explains why gambling continues to generate insights into luck and decision making today. Covering exploits and ideas from across the globe, he meets the teams behind hedge funds that capitalize on inaccurate sports betting odds and explains how PhD-level pundits are using methods originally developed for the US nuclear program to predict sports results.

Do you need to find out how to do cheap Facebook ads? This audiobook gives you the necessary tools to get you started with little money.

Have iPads replaced conversation at the dinner table? What do infants observe when their parents are on their smartphones? Should you be your child's Facebook friend? As the focus of family has turned to the glow of the screen—children constantly texting their friends, parents working online...

Consider anybody you know and record the substantial qualities that make that individual interesting to you and unmistakably separate to different individuals you know. Similarly, a brand, for example, Coke or Persil, may have a physical size, shading, and weight. In humans, too, there are noticeable qualities like attire, hair shading, stature, construct, and so on. Then, consider the components of the individual that are, maybe, not as easily obvious. This might be their attitude, character, understanding, and comical inclination - you get the idea.

We’re often told that disinformation is everywhere and that it’s endangering our democracy. But what if the war on disinformation itself is really just a weapon to squash any and all legitimate dissent? The Information State is an incisive examination of how we reached the point where...

When Pete Etchells was 13, his father died from motor neurone disease. In order to cope, he immersed himself in a virtual world - first as an escape, but later to try to understand what had happened. Etchells is now a researcher into the psychological effects of video games, and was co-author on a recent paper explaining why WHO plans to classify "game addiction" as a danger to public health are based on bad science and (he thinks) are a bad idea. In this, his first book, he journeys through the history and development of video games via scientific study....

After her father died in 2003, Susan Fensten turned to a genealogy message board to search for surviving relatives. Days later, she was delighted to receive an email from someone claiming to be a distant cousin. In fact, Susan had just been ensnared by a relentless sociopath. She soon became the target of an elaborate cyber-hoax involving dozens of frightening characters, including known sex offenders, who made threats of kidnapping, murder, rape, torture, and cannibalism. Remarkable in its complexity, this story of Internet stalking is also a harrowing tale of courage in the face of madness.