Social Technology

In December 2009, Google began customizing its search results for each user. Instead of giving you the most broadly popular result, Google now tries to predict what you are most likely to click on. According to MoveOn.org board president Eli Pariser, Google's change in policy is symptomatic of the most significant shift to take place on the Web in recent years: the rise of personalization.

In a digital landscape dominated by shifting algorithms and artificial intelligence, how do you create authentic connections that transcend platforms and technological changes? Robin Nathaniel, social media strategist and TEDx speaker, presents the SYNC Method, a revolutionary framework for maintaining humanity in your digital presence.

From parsing Silicon Valley personal ads, hanging out with high tech gurus, attending conferences-cum-rallies or exposing the flaws in technolibertarian thinking, Borsook's observations, mordant wit, and furious passion awakens you to the social and political consequences of having computer geeks run the world.

For more than sixty years the rock-solid, time-tested advice in this book has carried thousands of now famous people up the ladder of success in their business and personal lives. Now this previously revised and updated bestseller is available in trade paperback for the first time to help you achieve your maximum potential throughout the next century!

Are you ready to connect with a wider audience? Do you want to know the best ways to leverage social media for your business? If you haven't used social media to market your brand, products and services, you're going to love how easy it is to get started.

Everybody has secrets, and former US presidents are no exception. Discover which stories about America’s past leaders are true and which ones are just tall tales.

What is daily life like in space? How do astronauts cook, sleep, and go to the bathroom? Listeners will learn all about the interesting daily life of an astronaut.

What jobs does an astronaut have? What kind of work needs to be done on a spacecraft? Listeners will learn all about the work an astronaut does.

Airplanes that soared through ancient skies? An underwater city? Could these unbelievable things ever have existed? Learn about the top 10 ancient mysteries and investigate for yourself.

When gladiators fought in combat, there was usually only one winner. The victor may not have realized it, but he owed his success to science. Learn how science helped gladiators find victory in the arena.

In Blockchain Chicken Farm, the technologist and writer Xiaowei Wang explores the political and social entanglements of technology in rural China. Their discoveries force them to challenge the standard idea that rural culture and people are backward, conservative, and intolerant. Instead, they find that rural China has not only adapted to rapid globalization but has actually innovated the technology we all use today. Wang unravels the ties between globalization, technology, agriculture, and commerce in unprecedented fashion.

One podcasting authority suggests, "Technology isn't important". Another sums up the entire podcast creation process in a four-minute video. A third insists you can podcast without money, gear or experience. None of them take the time to explain what the buttons, dials, and lights all mean - they leave you to figure out the techie stuff on your own.

Let's take stock of young America. Compared to previous generations, American youth have more schooling (college enrollments have never been higher); more money ($100 a week in disposable income); more leisure time (five hours a day); and more news and information (Internet, The Daily Show, RSS feeds). What do they do with all that time and money? They download, upload, IM, post, chat, and network. (Nine of their top ten sites are for social networking.) They watch television and play video games (2 to 4 hours per day).

Are you ready to turn your passion for social media into a thriving online business? Social Media Goldmine reveals how to monetize your social media presence on Instagram, TikTok, Facebook, and YouTube—even if you have a small following. Whether you're a beginner in social media marketing or an experienced creator, this book provides proven strategies to help you make money online.

Are you looking to make money from home doing what you love? Do you need a little extra to pay for family vacations, your kids' college, or next month's mortgage? Are you a stay-at-home mom who wants to contribute to the family finances? Or maybe you want to earn a full-time income from home. In this book, the authors teach you everything you need to know to start a blog and earn your first $1,000 (or more). If you love writing and are passionate about a topic, then blogging is the perfect work-at-home job for you.

Reddit hails itself as "the front page of the Internet". It's the third-most visited website in the US—and yet, millions of Americans have no idea what it is. We Are the Nerds is an engrossing look deep inside this captivating, maddening enterprise, whose army of obsessed users have been credited with everything from solving cold-case crimes and spurring tens of millions of dollars in charitable donations to seeding alt-right fury and landing Donald Trump in the White House.

Madam C.J. Walker wasn't just an inventor. She was also a political activist and businesswoman. Young listeners will discover that she was not only fought for civil rights, but became one of the most successful African-American business owners ever.

In 2012, TikTok’s parent company ByteDance was just a handful of geeks working out of a scrappy four-bedroom apartment in Beijing. Today, it is the world’s fastest-growing tech behemoth worth in excess of $100 billion, unrecognizable from its humble beginnings.

A groundswell is sweeping through your customers. Right now, they are writing about your products on blogs and recutting your commercials on YouTube. They're defining you on Wikipedia and ganging up on you in social networking sites like Facebook. These are all elements of a social phenomenon - the groundswell - that has created a permanent shift in the way the world works. Most companies see it as a threat. It's time to see it an opportunity.

In an increasingly digital age, website content is the pinnacle launch pad that prompts your audience to act. Establish your brand values, determine the needs of your niche audience, and curate a website that highlights the exclusive opportunities only you can offer with Content is King as your go-to handbook.