Social Technology

"Be Open, Be Transparent, Be Authentic" are the current leadership mantras - but companies often push back. Business is premised on the concept of control and yet the new world order demands openness-leaders do not know how to be open and be in control. This must-have resource will help the modern leader understand how to lead in the new open world-where blogging, twittering, facebooking, and digging are becoming the norm.

Did you know Toll House Cookies were created accidentally in an old Toll House in Massachusetts by a woman hurrying to make a tasty snack for her patrons? And did you know that Liquid Paper® (or white-out) was invented because of one small typing mistake? Often overshadowed by famous male inventors, women have also made many significant contributions to science and industry.

Inspired by The Autobiography of Benjamin Franklin, Michael J. Rosen's wry tale captures Ben's spirit in evocative yet playful language. A love story to the value of variety, A Ben of All Trades sheds light on an unconventional path to greatness and humanizes a towering figure in American history.

Discover how you can start your own YouTube channel, grow it, and make money! Have you ever surfed through YouTube and wondered just what it would be like to have your own videos on there? Do you watch YouTubers and believe you can do the same thing, if not better? Are you a camera lover who can create great works of art you’d like to showcase to the world? Then this is the audiobook for you!

Acclaimed futurist, author, and digital strategist Bernard Marr delivers a compelling and engaging discussion of the technologies driving the impending—and ongoing—transformation of the internet, including blockchain, augmented reality (AR), and more. In the book, you'll explore the risks and opportunities presented by these game-changing techs and how they might impact you, your organization, and community.

To market your business, reach new customers, and create long-lasting loyalty, you need one indispensable element: CONTENT. Whether it’s bite-sized tweets that allow you to forge relationships on Twitter, blog posts that give your readers must-have advice, ebooks or white papers that engage (and don’t bore), videos that share the human side of your company, interactive webinars that deliver a valuable learning experience, or podcasts that can be downloaded and listened to on the fly (and more!) . . .

Aristotle's Poetics is best known for its definitions and analyses of tragedy and comedy, but it also applies to truth and beauty as they are manifested in the other arts. In our age, when the natural and social sciences have dominated the quest for truth, it is helpful to consider why Aristotle claimed poetry is more philosophical and more significant than history. Like so many other works by Aristotle, the Poetics has dominated the way we have thought about all forms of dramatic performance in Europe and America ever since.

A biblical perspective on technology goes far deeper than how tools are used, and involves much more than the electronics that pervade today's world. Technology is, in fact, a foundational part of what it means to be human—and it extends back to the very beginning of Creation. Technology was included in what God declared "good." But like all things impacted by the fall, it has immense power to rewire us for good or bad. From the Garden to the City is back, moving beyond moralism in order to examine the very nature of technology as essentially human and totally transformative.

With ChatGPT, Canva AI, Midjourney, and automation tools, anyone can produce high-quality, viral-ready content faster than ever. This book is your complete roadmap to writing captions, scripts, hooks, and visuals using AI — even if you’re a total beginner. If you want to create more content in less time, grow faster, and stay consistent without burnout — this book is your shortcut.

In Antisocial Media, Siva Vaidhyanathan explains how Facebook devolved from an innocent social site hacked together by Harvard students into a force that, while it may make personal life just a little more pleasurable, makes democracy a lot more challenging.

In this book, Ryan goes over his play-by-play actionable steps on how he did it and how easy it is for you to duplicate his timeless strategies. This isn't a book on the latest social media hacks or the latest tricks to gain short-term attention. This book is based on quality content and a lasting strategy that will help you close sales from social media, whether you are a brand new start up or a billion dollar company.

How to Create and Grow a Successful YouTube Channel 2024 provides a blueprint for YouTube channel growth in 2024. Follow it, and you'll be well on your way to creating content you love, building your audience, and maybe even earning some money from your passion.

The ability to hack AI and the technology industry's lack of effort to secure it is thought by experts to be the biggest unaddressed technology issue of our time. Hacking Artificial Intelligence sheds light on these hacking risks, explaining them to those who can make a difference. This book is the first-ever layman's guide to the new world of hacking AI and introduces the field to thousands of people who should be aware of these risks. From a security perspective, AI is today where the internet was thirty years ago. It is wide open and can be exploited.

Ben Barres was known for his groundbreaking scientific work and for his groundbreaking advocacy for gender equality in science. In this book, completed shortly before his death, Barres (born Barbara Barres in 1954) describes a life full of remarkable accomplishments. Barres recounts his early life and felt even as a very young child that he was assigned the wrong gender. After years of being acutely uncomfortable in his own skin, Barres transitioned from female to male. It was after transitioning that he realized how differently male and female scientists are treated.

This bundle provides the essential hacks and secrets to establishing a successful online presence, from understanding YouTube algorithms to optimizing website rankings and driving organic traffic. With this guide, you will learn to create engaging content that hooks and sells, make money as a video influencer, use hashtags effectively to build an influential Instagram presence and leverage the unique features of TikTok and Twitch to monetize content.

Best-selling author Claire A. Nivola has won multiple awards for her captivating books introducing historical figures to young audiences. In this critically acclaimed profile of noted oceanographer Sylvia Earle, listeners follow Sylvia as her childhood adventures in the Gulf of Mexico help inspire her life’s work: discovering the secrets of “the blue heart of the planet”.

Social media changed the world - and today's social media platforms evolved to meet the world's changing needs. You've got more choices than ever before - online video, web audio, teleseminars, and more - plus new ways to attract prospects, retain customers, and reach a bigger audience. The trick is learning how to put the pieces together to create a powerful social media presence that draws in your ideal clients around the clock and around the world.

Throughout the 1960s and 1970s, a diverse group of teachers and students working together on academic computing systems conducted many of the activities we now recognize as personal and social computing. Joy Rankin draws on detailed records to explore how users exchanged messages, programmed music and poems, fostered communities, and developed computer games like The Oregon Trail. These unsung pioneers helped shape our digital world, just as much as the inventors, garage hobbyists, and eccentric billionaires of Palo Alto.

In Eisenhower's Sputnik Moment, Yanek Mieczkowski examines the early history of America's space program, reassessing Eisenhower's leadership. He details how Eisenhower approved breakthrough satellites, supported a new civilian space agency, signed a landmark science education law, and fostered improved relations with scientists. Offering a fast-paced account of this Cold War episode, Mieczkowski demonstrates that Eisenhower built an impressive record in space and on earth.

For more than a century, the interplay between private, investor-owned electric utilities and government regulators has shaped the electric power industry in the United States. Provision of an essential service to largely dependent consumers invited government oversight and ever more sophisticated market intervention. The industry has sought to manage, coopt, and profit from government regulation. In The Power Brokers, Jeremiah Lambert maps this complex interaction from the late 19th century to the present day.