Social Technology

The secret to successful word-of-mouth marketing on the social web is easy: be likeable. A friend's recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that recommendation can travel farther and faster than ever before. Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word.

Airplanes that soared through ancient skies? An underwater city? Could these unbelievable things ever have existed? Learn about the top 10 ancient mysteries and investigate for yourself.

What's it like to travel through space? From take off to landing to everything in between, listeners will learn the ins and outs of space travel.

When gladiators fought in combat, there was usually only one winner. The victor may not have realized it, but he owed his success to science. Learn how science helped gladiators find victory in the arena.

If a classmate sends threatening emails to you, do you know what to do? Don’t worry if you don’t. This book is here to help! Learn tech-savvy ways to keep bullies out of your technology - without taking away all the fun!

What does it take to become an astronaut? How do astronauts train to be in outer space? Listeners will learn all about what it's like to become an astronaut.

In this no-nonsense guide, Varun and Achina Mayya—creators of multiple successful YouTube channels and online businesses—reveal the strategies, tactics and insider knowledge that have helped them master the art and science of content creation.

Sara Hendren invites us to rethink the things and settings we live with. What might assistance based on the body’s stunning capacity for adaptation—rather than a rigid insistence on “normalcy”—look like? Can we foster interdependent, not just independent, living? How do we creatively engineer public spaces that allow us all to navigate our common terrain? By rendering familiar objects and environments newly strange and wondrous, What Can a Body Do? helps us imagine a future that will better meet the extraordinary range of our collective needs and desires.

Before their experiments, inventions, and discoveries that changed the world, the world’s most celebrated scientists had regular-kid problems just like you. Stephen Hawking hated school and preferred to spend his free time building model airplanes, inventing board games, and even building his own computer. Jane Goodall got in trouble for bringing worms and snails into her house. And Neil deGrasse Tyson had to start a dog-walking business to save up money to buy a telescope.

With security scares like the Heartbleed bug (which compromised even supposedly safe internet behemoths like Google and Yahoo!) becoming more commonplace, this book is a must-listen for anybody who values their privacy in a wired world.

Artificial intelligence is revolutionizing the modern world. It is ubiquitous-in our homes and offices, in the present and most certainly in the future. Today, we encounter AI as our distant ancestors once encountered fire. If we manage AI well, it will become a force for good, lighting the way to many transformative inventions. If we deploy it thoughtlessly, it will advance beyond our control. As AI policy experts Ben Buchanan and Andrew Imbrie show in The New Fire, few choices are more urgent—or more fascinating—than how we harness this technology and for what purpose.

AI for Defense and Intelligence is a timely and compelling listen for graduate students interested in this rapidly-growing field, mid-career professionals looking to rebrand, and senior leaders in federal agencies who want to get smart on the latest tech. This approachable and focused book provides an overview of AI basics, a review of powerful machine learning models, and a discussion of applications across natural language processing (NLP), computer vision (CV), optimization, agent-based modeling and more.

Are you looking to make money from home doing what you love? Do you need a little extra to pay for family vacations, your kids' college, or next month's mortgage? Are you a stay-at-home mom who wants to contribute to the family finances? Or maybe you want to earn a full-time income from home. In this book, the authors teach you everything you need to know to start a blog and earn your first $1,000 (or more). If you love writing and are passionate about a topic, then blogging is the perfect work-at-home job for you.

Inside this audiobook, you’ll uncover comprehensive, powerful strategies for creating a successful podcast. With reference to technical tools, building your brand, and generating traffic for free, this incredible guide is your all-in-one for podcasting success! From monetization and advertising to a summary of must-have technical tools, now you can go from beginner to podcasting pro with ease.

In this groundbreaking book, acclaimed media scholar and technology author Douglas Rushkoff calls on us to abandon the monopolist, winner-takes-all values we are unwittingly embedding into the digital economy and to embrace the more distributed possibilities of these platforms. He shows how we can optimize every aspect of the economy - from central currency and debt to corporations and labor - to create sustainable prosperity for business and people alike.

Over the past 10 years, urban planners, technology companies, and governments have promoted smart cities with a somewhat utopian vision of urban life made knowable and manageable through data collection and analysis. Emerging smart cities have become both crucibles and showrooms for the practical application of the Internet of Things, cloud computing, and the integration of big data into everyday life. Are smart cities optimized, sustainable, digitally networked solutions to urban problems? Or are they neoliberal, corporate-controlled, undemocratic non-places?

Madam C.J. Walker wasn't just an inventor. She was also a political activist and businesswoman. Young listeners will discover that she was not only fought for civil rights, but became one of the most successful African-American business owners ever.

Everybody has secrets, and former US presidents are no exception. Discover which stories about America’s past leaders are true and which ones are just tall tales.

What is daily life like in space? How do astronauts cook, sleep, and go to the bathroom? Listeners will learn all about the interesting daily life of an astronaut.

What jobs does an astronaut have? What kind of work needs to be done on a spacecraft? Listeners will learn all about the work an astronaut does.